A

Affiniti

Fintech provider of custom affinity cards

Overview

Affiniti Finance builds tailored affinity card programs for businesses and their members. It designs custom credit card solutions that target specific industry demographics and operates without annual, activation, or cardholder fees. The product works by offering a co-branded credit card to members, with Affiniti earning revenue through a share of card spend when members use the card. The company also provides growth support—helping partners with marketing materials, webinars, and campaigns—to drive adoption and revenue. Affiniti differentiates itself by a no-fee model and a revenue-sharing approach, along with hands-on marketing and strategy support to its business partners. Its goal is to help businesses diversify revenue streams and give their members valuable financial benefits with minimal effort.

Significant Headcount Growth

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About Affiniti

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Industries

FintechFinancial Services

Company Size

51-200

Company Stage

Series A

Total Funding

$79M

Headquarters

New York City, New York

Founded

2022

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Funding

Total Funding

$79M

Above

Industry Average

Funded Over

3 Rounds

Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Above Average

Industry standards

$15M
$8.2M
$15M
$17M
$30M

Growth & Insights and Company News

6 month growth

3%

1 year growth

6%

2 year growth

16%
PR Newswire
Mar 9th, 2026
Affiniti secures financing from Column to expand SMB financial platform

Affiniti, an AI-powered financial operations platform for small and medium-sized businesses, has entered a financing agreement with Column N.A., a nationally chartered bank. Column will provide funding to support the growth of Affiniti's expanding SMB customer base and accelerate its card product expansion. Affiniti is building an integrated platform combining banking, bill pay, cards, expense management and AI-powered automation for traditionally underserved business sectors. The partnership with Column will help Affiniti scale its card offering as it expands into new product lines including banking and bill pay. Column, designed specifically to help companies build financial technology products, offers direct access to payment rails and lending programmes through a modern API platform. The bank will provide committed balance sheet funding to support Affiniti's growth trajectory.

Tech in Asia
May 21st, 2025
US fintech startup Affiniti raises $17m series A

The funding round included investors such as Contrarian Thinking Capital, Yahya Mokhtarzada, and Austin Rief.

Fintech Bits
May 20th, 2025
Affiniti, an AI Fintech Startup, secures $17 million in Series A funding.

Affiniti recently secured $17 million in Series A funding, led by Signalfire.

TechCrunch
May 20th, 2025
Affiniti raises $17M Series A funding

Affiniti, founded by Aaron Bai, 20, and Sahil Phadnis, 22, raised a $17M Series A led by SignalFire, just six months after an $11M seed round. The startup offers expense management software for SMBs and plans to launch features like banking and cash flow analytics. Affiniti has grown to 1,800 customers and $20M monthly transaction volume, aiming for $1B by year-end. Other investors include Contrarian Thinking Capital and TrueBill's founder. Seed investors also participated.

VarenyaZ
May 20th, 2025
Affiniti Secures $17M Funding for Small Business Software

Affiniti raises $17 million to develop expense management software that caters to small businesses, enhancing their financial capabilities.

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