Lantern Partners recruits Chief Financial Officer for Affinitiv. Affinitiv is a leading provider of data-driven marketing and software solutions for the automotive industry. The company helps automotive OEMs, dealer groups, and individual dealerships attract, convert, and retain customers across the entire vehicle ownership lifecycle. Affinitiv combines proprietary first-party data, software, and marketing capabilities to deliver highly targeted and personalized customer communications, supporting more than 5,500 dealerships and all major automakers nationwide. As Affinitiv continues to scale, the company sought an experienced, commercially oriented CFO who could bring greater financial visibility, operating discipline, and scalability to the organization. Lantern Partners, Inc. is pleased to announce the appointment of Kurt Phillips as Chief Financial Officer. Phillips brings more than two decades of finance leadership experience across private equity-backed SaaS, technology, and tech-enabled services businesses. Most recently, he served as Chief Financial Officer of SEG, an RFE Investment Partners-backed sales and marketing services platform, where he partnered with the sponsor and management team on the company's financial and operational transformation and completed multiple acquisitions. Previously, Phillips held CFO and CFO/COO roles at Emplify, eShots, Hostway, and ShopperTrak. At Affinitiv, Phillips will lead the finance organization and serve as a key partner to CEO Sharon Kitzman, the Board, and the broader leadership team. He will focus on strengthening forecasting and reporting, improving analytical visibility across the business, modernizing financial systems and processes, and building the finance organization needed to support continued growth. His experience working with private equity sponsors, building scalable finance functions, improving profitability, executing M&A, and preparing businesses for successful exits makes him well suited to help Affinitiv drive its next phase of growth and value creation.

Affinitiv announces CapSure, a new Meta AI glasses integration for hands-free service video inspections. * 07/09/2026 July 9, 2026 | Chicago, IL - Affinitiv, a leading provider of intelligence-driven software and lifecycle marketing solutions for automotive retail, today announced CapSure by Affinitiv, a new integration with Meta AI glasses designed to make service video inspections faster, easier, and more customer-friendly. Affinitiv is pairing its CapSure platform with its Multi-Point Inspection and Tech Video solutions to support hands-free video capture using Meta AI glasses. Service technicians can record inspection videos from their own point of view - keeping both hands free while capturing clear, guided video of recommended repairs, worn components, safety concerns, and maintenance needs - without needing to hold a phone or tablet. For service advisors, CapSure creates a stronger bridge between the technician's findings and the customer conversation. Advisors can share technician-recorded videos with customers to help explain recommended work, provide visual proof, and remove the guesswork that often slows approval decisions. For the service lane, advisors with CapSure can perform vehicle walkarounds while recording video of pre-existing conditions and needed repairs. The result is a more transparent service experience that can help dealerships improve customer confidence, increase repair order approvals, and create a smoother path from inspection to authorization. "CapSure represents the next step in making the service experience more transparent, more efficient, and more customer-focused," said Sharon Kitzman, CEO of Affinitiv. "By pairing hands-free video capture with our inspection workflow, we are helping technicians document issues more clearly and giving advisors a better way to explain recommended service. This is exactly where automotive retail is headed, using smarter technology to create better conversations between dealerships and their customers." CapSure builds on Affinitiv's commitment to helping dealerships modernize fixed operations through data, automation, and customer-focused technology. About Affinitiv Affinitiv is the leading provider of intelligence-driven software and lifecycle marketing solutions designed to elevate the customer experience in automotive retail. Backed by more than 20 years of expertise, Affinitiv, Inc. partner with all major OEMs and support over 5,500 dealerships nationwide. Its customer data intelligence is the engine behind a next-generation suite of solutions that enable dealers and OEMs to connect with customers through timely, personalized, and predictive experiences. By uniting data, technology, and marketing intelligence, Affinitiv helps industry leaders identify new opportunities, streamline operations, and build profitable, lifelong customer relationships. For more information, visit Affinitiv.com.