Affinitiv

Affinitiv

Data-driven solutions for automotive customer engagement

About

Affinitiv offers integrated, data-driven solutions for the automotive industry, focusing on enhancing the customer lifecycle from market engagement to long-term loyalty. They work closely with clients like OEMs and dealerships to create personalized strategies that improve customer engagement and retention. Their unique consultative approach and suite of tools help automotive businesses maximize sales conversions and track marketing metrics. The goal is to enable clients to stay connected with customers and drive business growth.

Company Stage

Growth Equity (Venture Capital)

Employees

201-500

Industries

Automotive & Transportation, Consulting, Enterprise Software

Total Funding

N/A

Headquarters

N/A

Founded

2016


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Simplify's Take

What believers are saying

  • The appointment of experienced leaders like Andy Byrne and Matt Rodeghero signals strong strategic direction and potential for significant revenue growth.
  • Affinitiv's innovative solutions, such as the RO Tracker and Tech Video, enhance transparency and customer trust, driving higher service approval rates and customer satisfaction.
  • Recognition and awards, such as the 2023 AWA 'Rising Star' award, bolster Affinitiv's reputation as a leader in automotive digital marketing.

What critics are saying

  • The highly competitive nature of the automotive marketing sector requires continuous innovation to maintain market leadership.
  • Frequent changes in leadership roles could lead to strategic misalignments and operational disruptions.

What makes Affinitiv unique

  • Affinitiv's focus on the automotive industry allows for highly specialized, data-driven solutions tailored to OEMs, dealerships, and service centers, unlike more generalized marketing platforms.
  • Their consultative approach ensures personalized strategies for each client, enhancing customer engagement and retention in ways that generic solutions cannot match.
  • Affinitiv's comprehensive suite of tools, including the award-winning Tech Video, provides a unique blend of marketing, sales conversion, and service interaction capabilities.

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Benefits

Work from Here - Our work from here policy allows for remote working and gives team members a choice to collaborate in person as leaders can hold meetings on campus.

Medical, Dental, & Vision Insurance - Health benefits at Affinitiv begin your first day of employment. There is no waiting period. Optional insurance for your furry family members available.

Generous PTO, 9 paid holidays, 8 hours of VTO - Affinitiv offers annual PTO, plus 9 paid holidays, and 8 hours of Volunteer Time Off (VTO).

Professional Development - We believe in growing our organization through our people. Highlights of our growing professional development program include a leadership development training series open to all employees and a true feedback culture.

Flexible Spending Accounts - Company matching HSA plan as well as flexible spending on dependent care. For selected plans Affinitiv provides an annual HSA match of $500 for individuals and $1000 for family plans.

401(k) - Work hard, play hard, plan hard. Affinitiv matches 50% up to 6%. There is no waiting period to get started.

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