Overview
Affinity Petcare makes food for dogs and cats, developing recipes and manufacturing products for pet owners through several consumer brands. Its range includes everyday nutrition and diets adapted to animals' life stages and specific nutritional needs, with products sold under Ultima, Advance, Brekkies and Libra. Veterinary nutritionists, food technologists and quality specialists work on formulations, ingredient selection and product development. Its European factories turn those recipes into packaged foods, with production teams handling ingredients, processing, filling and packaging. Founded in 1963, Affinity has its headquarters in L'Hospitalet de Llobregat, Spain, within the Barcelona metropolitan area.
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Simplify's take
What believers are saying
- Office flexibility: London-based office employees have a hybrid model and a workplace that welcomes dogs.
- Development access: London employees have Affinity University, which supports professional development across different career stages.
- Graduate entry: Annual internships span multiple departments and accept both current students and recent graduates.
What critics are saying
- Shift requirements: Mantova production operators need schedule flexibility for three shifts during the stated plant start-up period.
- Capital accountability: Monjos's engineering manager leads investment strategy, requiring multi-million-euro project experience and safety and hygiene expertise.
- Start-up workload: Mantova operators join a new team tasked with launching the plant as well as maintaining production continuity.
What makes Affinity Petcare unique
- Quality standard: The homepage identifies ISO 9001 certification across factories, placing manufacturing inside a stated quality-management framework.
- Professional outreach: Vets&Clinics provides research reports, clinical cases and webinars through an Affinity-owned professional resource platform.
- Channel coverage: Some brands sell through supermarkets while others target vets and specialist stores, creating multiple retail routes.
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