Afresh

Afresh

AI-driven inventory optimization for grocery retailers

Overview

Afresh offers an AI-powered platform that helps grocery retailers manage fresh food inventory to reduce waste and improve margins. Retailers connect POS data and supplier feeds; Afresh analyzes sales, spoilage risk, and shelf-life to generate restock recommendations and waste-avoidance guidance. It focuses on perishable items and uses retailer data for continuous learning, unlike generic inventory tools. Its goal is to meet customer demand while cutting waste and boosting profitability in the fresh food supply chain.

About Afresh

Simplify's Rating
Why Afresh is rated
B+
Rated B on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Food & Agriculture

Data & Analytics

Enterprise Software

AI & Machine Learning

Company Size

51-200

Company Stage

Series B

Total Funding

$147.8M

Headquarters

San Francisco, California

Founded

2017

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Simplify's Take

What believers are saying

  • Afresh raised $34 million on April 21, 2026 after 70% 2025 revenue growth.
  • June 2026 wins at Balls Food Stores and Grocery Outlet broaden revenue beyond produce.
  • Afresh claims 100 million pounds of waste prevented, strengthening ROI-based sales narratives.

What critics are saying

  • RELEX and Blue Yonder bundle broader planning suites, pressuring Afresh’s specialty pricing.
  • Fresh tech wins remain retailer-by-retailer; losing Albertsons or Meijer would hit credibility fast.
  • If large grocers standardize on one platform by 2027, Afresh becomes a niche add-on.

What makes Afresh unique

  • Afresh’s 2025 Fresh Store Suite unifies fresh ordering, production, and inventory workflows.
  • Afresh expanded on March 17, 2026 to every store item, not just produce.
  • Twelve-thousand-plus departments and 40 states give Afresh a rare grocery distribution footprint.

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Funding

Total Funding

$147.8M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Comprehensive health plans

Competitive compensation

Generous parental leave

Equity packages

401(k) matching

Flexible vacation policy

Monthly grocery stipend

Professional development program

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