ReposiTrak, a global food traceability network operator, will partner with Upshop, a provider of store operations technology for food retailers, to create an end-to-end grocery traceability solution that reaches from the supply chain to the retail store, the firms said today.

Connecting supply chains, in-store systems, associate workflows, and shoppers to fresher, healthier foodNEW YORK, July 9, 2024 /PRNewswire/ -- Today, Upshop and Invafresh announce their merger, marking a significant milestone in the food retail industry. Together, they aim to address major food sector challenges: availability, affordability, and waste. The united entity, Upshop, aims to empower communities worldwide by enabling better access to fresh, safe, and affordable food, regardless of whether it's prepared, perishable, or shelf stable.The merger of Upshop and Invafresh is set to transform the landscape of food retail technology. The combined Upshop organization offers the first global retail enterprise operating platform built for the complexities of food. The platform will be used by more than 400 retailers in 35 countries, operating in over 50,000 stores, and affecting millions of associates and shoppers every day.Retailers face increasing pressure to meet heightened operational and service expectations from suppliers, associates, and shoppers alike. The challenge of introducing more affordable, healthy options into stores has been compounded by issues with technology that associates have struggled to adopt