Agentio

Agentio

Connects brands with content creators for advertising

About Agentio

Simplify's Rating
Why Agentio is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Data & Analytics

Consumer Software

Consumer Goods

Company Size

1-10

Company Stage

Series A

Total Funding

$16.3M

Headquarters

null

Founded

N/A

Overview

Agentio connects brands with content creators to provide effective digital advertising solutions. The company operates a patent-pending ad platform that allows marketers to bid on and purchase ad units, which content creators fulfill through ad reads in videos or other formats. This programmatic approach enhances the efficiency and performance of ad delivery, making it easier for brands to run scalable influencer-led campaigns. Unlike many competitors, Agentio does not sell personal information; instead, it shares only necessary data with third parties to ensure smooth operations. The goal of Agentio is to facilitate high-quality advertising transactions that help brands enhance their marketing efforts.

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Simplify's Take

What believers are saying

  • Agentio raised $12 million in Series A funding to enhance its AI technology.
  • The platform reduces ad campaign management time from weeks to seconds.
  • Agentio capitalizes on the growing trend of short-form video content with YouTube Shorts.

What critics are saying

  • Increased competition from TikTok and Instagram Reels could dilute Agentio's market share.
  • Changes in YouTube's algorithm or policies could adversely affect Agentio's operations.
  • Ad-blocking technology adoption may decrease the effectiveness of Agentio's ad placements.

What makes Agentio unique

  • Agentio's platform automates creator matching, content vetting, and campaign measurement.
  • The company offers a patent-pending ad platform for programmatic buying in creator content.
  • Agentio collaborates with YouTube Shorts, enhancing branded content opportunities for advertisers.

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Funding

Total Funding

$16.3M

Below

Industry Average

Funded Over

2 Rounds

Notable Investors:
Series A funding typically happens when a startup has a product and some customers, and now needs funding to scale. This money is usually used to grow the team, expand marketing, and improve the product. Venture capital firms are frequently the main investors here.
Series A Funding Comparison
Below Average

Industry standards

$15M
$8.2M
Discord
$12M
Agentio
$15M
Canva
$30M
Kalshi

Company News

PR Newswire
Mar 5th, 2025
Agentio Working With Youtube To Scale Shorts Branded Content

Agentio's automated marketplace and standardized ad unit unlocks new creator advertising opportunities for brandsNEW YORK, March 5, 2025 /PRNewswire/ -- Agentio , the first ad platform for creator content, today announced it is expanding its collaboration with YouTube to scale branded content opportunities with advertisers on its short-form video format, Shorts. Advertisers can already manage longer-form YouTube creator campaigns within Agentio, which automates everything from creator matching and vetting content, to automating contracting and measuring campaign success. These capabilities will now be available for the first time with Agentio on Shorts.As short-form content rises in popularity, this update will continue to meet a growing demand from brands to advertise within creator content, while driving further adoption of YouTube Shorts. YouTube Shorts is now averaging over 70 billion daily views. Agentio brings an automated marketplace and standardized ad unit to Shorts, where advertisers can match with creators, vet content, track results, and more. Agentio's capabilities help automate the advertising management process with ease, reducing weeks-long cycles to just seconds."The demand we're seeing for in-video advertising is unprecedented," said Arthur Leopold, CEO of Agentio

MarTech Series
Nov 19th, 2024
Agentio Raises $12m Series A Led By Benchmark To Further Transform Creator-Led Advertising With AI Technology

Agentio, the first programmatic ad platform for creator content that provides a new level of scale, measurement and efficiency for both brands and creators, today announced its $12 million Series A funding round led by Benchmark (investments include HeyGen, Cerebras, 11x, Fireworks AI, eBay, Instagram, Uber and Twitter), as well as additional investments from Craft Ventures, AlleyCorp and industry-leading marketing executives and creators.

TechCrunch
Nov 19th, 2024
Agentio raises $12M from Benchmark for its YouTube ad marketplace | TechCrunch

Creator marketplace startup Agentio, which has built an automated platform for YouTubers to sell their ad slots to brands, has raised $12 million in

TechCrunch
Nov 19th, 2024
Agentio raises $12 million from Benchmark for its YouTube ad marketplace

Creator marketplace startup Agentio, which has built an automated platform for YouTubers to sell their ad slots to brands, has raised $12 million in Series A funding led by Benchmark with participation from returning investors Craft Ventures and AlleyCorp.

AiThority
Nov 3rd, 2023
Agentio Raises $4.25 Million Launches First-of-its-Kind AI-Powered Ad Platform for Brands to Buy Creator Content at Scale

Agentio has already launched a beta-version of the platform with leading spenders of YouTube sponsored content and top creators.

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