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Agreena

Finances soil carbon removal programs

Overview

Agreena helps fund regenerative farming by turning soil carbon removals into a financial product. It works with partner farmers in 18 European markets through AgreenaCarbon, Europe’s leading soil carbon programme, and uses satellite monitoring to measure changes in soil carbon. The product combines carbon removal credits with data-driven verification to support farmers, companies, and governments on the path to net zero. Compared with other players, Agreena stands out by its large European network, a market-leading soil carbon program, and integrated financing and monitoring tools that connect farmers with capital and buyers. Its goal is to accelerate the transition to regenerative agriculture by unlocking natural capital and enabling carbon market finance for sustainable farming.

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About Agreena

Simplify's Rating
Why Agreena is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & AgricultureData & AnalyticsEnterprise Software

Company Size

51-200

Company Stage

Series B

Total Funding

$81.1M

Headquarters

Copenhagen, Denmark

Founded

2018

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What believers are saying

  • September 2026 brought a record 4.45 million-ton agreement with a major commodity trader.
  • July 2026 BeZero rated AgreenaCarbon BBB, supporting premium pricing and buyer confidence.
  • March 2026 SustainCERT verification unlocked 10,964 VIUs, widening corporate supply-chain demand.

What critics are saying

  • Carbon-credit demand collapses if Verra buyers distrust soil-carbon permanence or additionality.
  • Kazakhstan’s 4.45Mt deal depends on 1.6 million hectares by 2028; execution slips kill revenue.
  • A failed verification challenge to VM0042 would crater issuance and threaten Agreena’s core business.

What makes Agreena unique

  • Agreena is Europe’s only large-scale soil-carbon platform with Verra-issued credits since September 2025.
  • Its dual model pairs Verra VCUs with SustainCERT VIUs across farmer supply chains.
  • Agreena now spans 5 million hectares across 20 markets, unmatched in European agriculture carbon.

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Funding

Total Funding

$81.1M

Above

Industry Average

Funded Over

4 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Above Average

Industry standards

$35M
$45M
$50M
$65M
$100M

Growth & Insights and Company News

6 month growth

-5%

1 year growth

0%

2 year growth

-1%
AgFunder
Jan 20th, 2025
‘A Pivotal Moment’ For Regenerative Agriculture As Agreena Secures Verra Registration For Soil Carbon Project

In what it says is a major milestone for the company, Denmark-based Agreena has just registered its AgreenaCarbon Project under Verra’s Verified Carbon Standard (VCS). This is the first time a large-scale agriculture project has registered under the VCS, which is widely considered to be the world’s top greenhouse gas crediting standard. “Verra is the de facto standard for voluntary carbon markets, which makes its validating Agreena’s methodology a very, very important milestone for the company,” Agreena cofounder and CEO Simon Haldrup tells AgFunderNews. The registration now enables the company to “meet the significant demand for high integrity, nature-based, European credits in the voluntary carbon market,” and Agreena expects issuance of Verra-certified carbon credits in 2025

Tech.eu
Jun 20th, 2024
Denmark: Europe'S Hub For Tech Innovation And Collaboration

Denmark's tech ecosystem thrives on innovation, collaboration, and sustainability. Centered in Copenhagen, it supports a diverse range of sectors including biotechnology, renewable energy, and digital innovation. The city's vibrant startup culture, bolstered by government support and strong RD focus, attracts global talent and investment. Denmark leads in sustainable practices, particularly in wind energy and clean technology, embodying a commitment to digital transformation and global impact through innovative solutions. Here are ten tech companies from Denmark making an impact on the country’s tech ecosystem

AgFunder
Mar 29th, 2024
Meet The Founder: ‘You Cannot Be Green If You’Re In The Red’ When It Comes To Financing Regen Ag, Says Agreena’S Simon Haldrup

A lot of folks hit the age of 40 and decide to buy a sports car or get a divorce, says Simon Haldrup, co-founder and CEO of soil-carbon startup Agreena. Finding neither prospect appealing, Haldrup turned his attention instead to his career, where he had spent the last decade-and-a-half in finance. “I had a really clear vision of wanting to spend the rest of my career driving impact,” he tells AgFunderNews. That path eventually led to co-founding Agreena, a platform that helps farmers to plan, track and validate their transitions to regenerative agriculture practices that store soil carbon. The idea is to help farmers build a revenue stream and overcome technical barriers associated with regen ag

AgFunder
Jan 15th, 2024
Agroforestry Carbon Services Face Testing Times After Raising Less Than $10M In H1 2024

Once lauded as the next big thing for the agrifoodtech industry and a solution to climate change, agroforestry carbon farming services face a tough road ahead: in the first half of 2024, they raised just one-tenth of the $100 million raised in the same period a year earlier.Agroforestry carbon services companies support farmers and foresters in adopting sustainable and regenerative practices that sequester and store carbon, earning them carbon credits to trade on the voluntary carbon market. Credits must be measured and certified before trading — typically using “measurement, reporting, and verification” (MRV) services, and then traded on marketplaces; some companies do both.Engaging farmers remains a significant challenge, however. According to a 2024 Purdue survey, low ROI is a major barrier, with only 8% of respondents discussing carbon capture and contracts with companies. As a result, agricultural carbon credits presently account for just over 1% of total carbon credits issued.But the industry has also seen its fair share of controversy, including high-profile scandals involving carbon certification and offset providers like South Pole and Verra, which were investigated for allegedly providing fake certifications for carbon offsetting programs. These issues, coupled with a drop in funding in 2023, kicked off a turbulent period for the industry, perhaps surprising some venture capital firms, several of whom had identified carbon as a category to invest in for that year.The broader economic environment has certainly posed difficulties too; the second half of 2022 saw the end of cheap money and inflated tech valuations due to war, high inflation, and supply chain disruptions. This shift significantly impacted the entire agrifoodtech funding landscape, which had reached a record $51.7 billion in 2021, to backtrack to $32 billion in 2022, and then plummet to below $16 billion in 2023.When in 2023 AgFunder polled a range of venture capital investors focused on foodtech and agtech to get their predictions for the year, several respondents mentioned carbon as a key area of interest for investors and innovators

AgFunder
Dec 28th, 2023
The Top 20 Agtech Deals Of 2023

Disclosure: AgFunderNews’ parent company is AgFunder. Agtech deals of 2023 followed much the same trajectory as other tech sectors, with lower valuations and far fewer mega-rounds than seen in the VC heyday of 2021 and early 2022. This year also saw a shift towards more investment in climate-focused solutions, hence the multiple waste-to-energy startups and carbon-related companies on the list below. Ag biotechnology, which includes the biologicals sector, was another strong category this year

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