Aibidia welcomes Brian Tully as Chief Revenue Officer. March 23, 2026 Aibidia is pleased to announce the appointment of Brian Tully as Chief Revenue Officer, strengthening the company's leadership team at a time of increasing regulatory pressure and transformation in the transfer pricing landscape. Brian brings deep experience across enterprise software, tax technology and the transfer pricing domain. During his time at Thomson Reuters, he led the transfer pricing division, launching one of the markets first end-to-end transfer pricing solutions and supporting multinational organizations, accounting firms, and tax authorities globally. This experience gives him a practical understanding of the challenges tax teams face today, from managing fragmented data and documentation to navigating increasing audit scrutiny, and what it takes to build more scalable, controlled transfer pricing operations. "When I last worked in transfer pricing, the direction of travel was already clear, more scrutiny, more data, and more complexity. Returning to the space now, those pressures have accelerated dramatically. Tax teams are being asked to do more, faster, and with greater precision than ever before." This shift is driving a fundamental change in how transfer pricing is managed. Transfer pricing is moving from a periodic compliance exercise to a continuously managed, data-driven process. Traditional, fragmented approaches built around spreadsheets and disconnected processes are no longer sufficient to meet the demands of modern compliance and audit defence. For many organizations, the current operating model is no longer fit for purpose. Aibidia is built for this shift, giving tax teams a unified platform to manage transfer pricing across documentation, data, and operations in a more controlled and scalable way. "What drew me to Aibidia is the opportunity to help tax teams move from reactive, manual processes to a more automated and controlled model," Brian added. "There is a clear need to reduce compliance burden while giving organisations greater visibility and control over their global transfer pricing position. With Aibidia's scaling data architecture, data models and AI integration, the technology is finally ready to provide meaningful value for transfer pricing experts. It's an exciting time to work closely with transfer pricing experts." Brian's appointment reflects Aibidia's continued investment in growth as demand increases for more scalable, data-driven approaches to transfer pricing. He will focus on expanding Aibidia's global footprint, strengthening relationships across the ecosystem, and supporting organisations as they modernise their approach to compliance and operational transfer pricing.

Redefining transfer pricing delivery models: driving innovation and efficiency across the transfer pricing landscape. Feb 26, 2026 Aibidia, the global leader in digital transfer pricing management, and BIP Law & Tax, part of BIP, a global technology consulting firm headquartered in Milan, have entered into an exclusive partnership to introduce a new delivery model for transfer pricing in Italy. The partnership combines Aibidia's compliance, operational and AI transfer pricing technologies, with BIP Law & Tax's in-market advisory expertise and global transfer pricing capabilities. Together, the firms deliver full transfer pricing lifecycle services through a scalable delivery model that's designed to provide central visibility and control, strengthen governance, and keep organisations continuously audit-ready. A structural shift in transfer pricing delivery models. Managing the full transfer pricing lifecycle today requires a blended, multidisciplinary approach, spanning tax technical expertise, operational excellence, accounting, data engineering, and systems integration. In Italy, tax digitisation has rapidly risen into the top strategic priorities for Heads of Tax and Finance. At the same time, many multinational groups continue to manage transfer pricing documentation and compliance through fragmented structures, with ownership distributed across Group Tax, Controlling, and local Finance teams. Documentation standards, taxonomy, and processes often vary across jurisdictions. Transfer pricing compliance is increasingly treated as a commodity and managed reactively, despite growing complexity and regulatory scrutiny. This dynamic is reinforcing the need for a more centralised, digitised and controlled governance model. "The Italian market is reaching an inflection point," said Hannu-Tapani Leppänen, CEO of Aibidia. "For many multinational groups, transfer pricing has evolved across local entities and multiple advisors. What tax leaders are shifting to is central control and transparency for audit resilience, without adding pressure to already stretched internal teams." "Our exclusive partnership with BIP Law & Tax brings together deep Italian market expertise with the infrastructure required to manage transfer pricing continuously, not just annually. Together, we are establishing a unified delivery model that enables organisations to move from fragmented management to centrally governed operational control." A new operational standard. Through the partnership, Aibidia and BIP Law & Tax are creating a dedicated task force that integrates transfer pricing specialists, data engineers, and technology experts within a single coordinated delivery team. By combining advisory excellence with advanced automation, analytics, and AI insights, the model transforms transfer pricing compliance into a digital, scalable, and continuously audit-ready process, without replacing professional judgement. This integrated framework enables organisations to: * Centralise oversight and governance across jurisdictions * Accelerate and standardise documentation production * Improve data extraction and modelling accuracy * Strengthen audit trails and risk identification * Transition to and maintain centralised control without being forced to expand internal headcount "Italian tax leaders are under increasing pressure to ensure consistency, documentation integrity and audit defensibility across jurisdictions," said Antonino De Benedictis, Head of xTax Services, BIP Law & Tax. "Traditional models that rely on fragmented coordination are becoming increasingly difficult to manage in a complex international environment." "By combining our end-to-end transfer pricing advisory capabilities with Aibidia's technology platform, we can offer clients a holistic, integrated solution that strengthens governance while preserving the local compliance excellence the Italian market requires." Exclusive Italian collaboration. The partnership will focus on supporting leading multinational organisations operating in Italy, while also enabling collaboration in other European markets where BIP Law & Tax maintains established relationships. Looking ahead, the firms aim to position transfer pricing as a core operational backbone of multinational organisations, supporting compliant growth, resilience under audit, and data-driven decision-making. The partnership reflects a shared commitment to raising the bar in transfer pricing service delivery in Italy, aligning advisory expertise, technology innovation, and operational excellence within a single, unified framework. About BIP GROUP. BIP Group is a global technology consulting firm headquartered in Milan, Italy. Through BIP Law & Tax, it delivers legal and tax consulting services that integrate deep domain expertise with innovative technology solutions to address complex market challenges. About Aibidia. Aibidia is the global leader in digital transfer pricing management and services. It provides a technology platform that combines tax and transfer pricing expertise with advanced automation, analytics and AI to address the complex challenges that come with cross-border business transactions.