Equals selects Aiimi as new ai-powered partner to future-proof data governance. * Artificial Intelligence * 26.08.2026 10:02 am Equals, the next-generation global money movement platform, has selected Aiimi to advance its data governance capabilities within the strict regulatory environment of financial services and UK GDPR requirements. Aiimi will work alongside the Data Protection Officer and IT team at Equals to enable fast and consistent responses to Data Subject Access Requests (DSARs) within regulatory deadlines. In recent years, financial services firms have seen an increase in the number and complexity of DSARs: a time-intensive data compliance challenge, with strict deadlines of one calendar month. Failure to complete a DSAR can land businesses with fines of up to £17.5 million or 4% of their turnover, whichever is higher. The Information Commissioner's Office (ICO), which oversees DSAR compliance, has seen a 15% increase in the number of DSAR-related complaints directed at finance firms. Equals is investing in Aiimi's DSAR tool to stay one step ahead of regulatory demands, reflecting its commitment to responsible data stewardship. Through AI and automation, Aiimi's tool will enable Equalsto expedite its DSAR responses, ensuring they are timely, compliant, and accurate. The savings made in time and effort will enable the data protection team to focus on other strategic work that only humans can perform. Equals will be taking advantage of Aiimi's new SaaS deployment model, where the tool will be deployed in a secure cloud environment. Aiimi's platform capabilities also include automated redaction of third-party data at scale. It can find and remove duplicate content, thread information from email chains, facilitate two-way communication with data subjects, and produce a full audit log to underwrite compliance. Steve Salvin, CEO and Founder of Aiimi, says: "Financial IT has seen the volume of disclosure requests surge. Nowhere is it more vital to deliver these responses compliantly than in a highly regulated industry like financial services, where information is extremely sensitive. But completing a DSAR manually is a repetitive, fatiguing task, prone to error. Aiimi's platform uses AI to automate time-consuming parts of the DSAR process and help data protection teams complete week-long tasks in minutes. "This is ultimately about ensuring compliance and saving data protection teams' time for the tasks that most require human oversight. We're excited to be working with Equals as they futureproof their data governance and empower their teams with automation to tackle a challenge that's only growing in importance." Lee Rowles, Data Protection Officer at Equals, says: "At Equals, its clients trust Financial IT to protect their data every time they move money through its platform. Financial IT treat data governance as core infrastructure, not paperwork. The operational burden to comply with DSAR requests has steadily grown in recent years, requiring more resources from its data protection team, all the way up to senior leadership. Financial IT recognised an opportunity to power its DSAR processes with robust automation, scale with demand and reinforce its compliance practices. "Of all the providers we looked at, Aiimi's solution stood out. It was rigorous, intuitive, and built to the high standards we require. This partnership will free up our team to focus on higher-value data protection work, while ensuring we can confidently meet ICO expectations."

Equals partners with Aiimi to automate GDPR compliance and Data Subject Access Requests. Equals has entered a strategic partnership with Aiimi to automate its data governance and compliance workflows. For fintech professionals, this move highlights the growing operational pressure of UK GDPR mandates, specifically the rising volume of Data Subject Access Requests (DSARs) which now carry significant financial and reputational risks for regulated firms. What was announced. Equals is integrating Aiimi's AI-powered DSAR tool to streamline how it manages personal data requests. The platform is designed to address the strict regulatory requirement of responding to DSARs within one calendar month. This is a critical compliance area, as the Information Commissioner's Office (ICO) has reported a 15% rise in complaints related to DSARs within the financial services sector. Failure to meet these obligations can result in fines reaching £17.5 million or 4% of global annual turnover. The implementation utilizes Aiimi's new SaaS deployment model, hosting the tool in a secure cloud environment. The technology automates several labor-intensive tasks, including the redaction of third-party data at scale, identifying and removing duplicate content, and threading information from complex email chains. Furthermore, the platform facilitates two-way communication with the data subjects and generates a comprehensive audit log to demonstrate compliance to regulators. By automating these processes, the data protection team at Equals aims to reduce the time spent on manual data retrieval and focus on higher-value strategic initiatives. "At Equals, our clients trust us to protect their data every time they move money through our platform. We treat data governance as core infrastructure, not paperwork. The operational burden to comply with DSAR requests has steadily grown in recent years, requiring more resources from our data protection team, all the way up to senior leadership. We recognised an opportunity to power our DSAR processes with robust automation, scale with demand and reinforce our compliance practices." Lee Rowles, Data Protection Officer at Equals. The companies involved. Equals is a next-generation global money movement platform. The firm positions itself as a technology-led alternative to traditional banking for international payments and currency management. In the highly regulated UK market, Equals operates under the oversight of the Financial Conduct Authority (FCA), necessitating a rigorous approach to data handling and financial crime prevention. Aiimi is a data organization and AI specialist that provides platforms for enterprise data governance. The company focuses on helping organizations in regulated industries discover, enrich, and manage their information assets. Its platform is designed to handle the complexities of sensitive information, particularly in sectors like financial services where data privacy is paramount. By providing tools that bridge the gap between raw data and regulatory requirements, Aiimi has established itself as a key partner for firms looking to mitigate the risks associated with information management and UK GDPR compliance. What this means. This partnership signals a shift in how fintechs view compliance - moving it from a back-office burden to a core technological pillar. As the ICO becomes more active in monitoring DSAR complaints, the manual "search and redact" approach is no longer viable for firms scaling their customer bases. The industry is seeing increased pressure on data protection officers who must balance rapid growth with stringent privacy laws. This move puts pressure on legacy institutions and smaller fintechs alike to prove they can handle data rights with the same speed they handle transactions. The central question for the sector is whether AI-driven governance will become a mandatory standard rather than a competitive advantage as regulatory scrutiny intensifies. Featured speakers.

KPMG agrees three-year deal with Aiimi to support workplace AI rollout. Reveal the article below by registering for its email newsletter. KPMG has signed a three-year agreement with British artificial intelligence company Aiimi to develop a Workplace AI platform designed to manage sensitive information and draw insights from the firm's data estate. The move extends an earlier pilot of the system and comes after the Financial Reporting Council's latest annual review identified KPMG as a market leader in audit quality. The firm is continuing to invest in tools to support its data governance and accelerate the adoption of new AI technologies. Aiimi provides software and consultancy to help organisations locate, govern and extract value from operational data. The company's platform is used by clients including PwC UK, the Financial Conduct Authority, several FTSE 100 companies and the UK Government. Story Stream: More on KPMG The new phase of work will involve Aiimi's consultants and Workplace AI platform combining, classifying and refining KPMG's data assets. The process is intended to help teams secure sensitive information and give consultants access to relevant insights, supporting the firm's wider service delivery and its response to regulatory demands. KPMG said the platform would also help build the data foundations needed to introduce future AI systems safely and effectively. Steve Salvin, chief executive and founder of Aiimi, said: "KPMG is one of the largest professional services firms in the world with data and AI ambitions to match. Its job is to help the Big Four firm realise these ambitions. "The complex regulatory landscape and data estate KPMG operates within is where Aiimi thrives - something the pilot proved when it put our Workplace AI platform through its paces. Now, our team is looking forward to working alongside KPMG and putting the platform to work. The opportunities this challenge offers is what makes it exciting." Chris Allen, KPMG UK's chief data officer, said: "The rise of AI technologies means Information Management and Data Governance have never been more critical. To have trust in AI outputs you must first have trust in your underlying data.The Aiimi platform gives Accountancy Group that trust. It helps Accountancy Group better understand what data Accountancy Group has across the estate. If data has limited value and there's no regulatory requirement to retain it; Accountancy Group delete it. "If it's something we want to keep then Aiimi helps us to intelligently classify that data, tag it in-situ and make it available to downstream AI applications in a way which respects retention rules, access controls, and the contractual obligations we have to our clients and audited entities."