ROTTERDAM, Netherlands, Oct. 31, 2023 /PRNewswire/ -- Global brand air up® has launched a new reusable bottle line for the European market made with Eastman Tritan™ Renew that further expands the air up® mission to eliminate single-use plastic waste. Founded on shifting people into healthier and more sustainable lifestyles, air up® is a German company whose refillable bottle system replaces flavored drinks widely available in single-use plastic bottles while providing a satisfying drinking experience.Scent-flavored hydration leader air up® launches new Generation 2 bottle made with Eastman Tritan™ Renew. air up®Tritan Renew is made with 50% certified recycled content* using Eastman's molecular recycling technology, which breaks down hard-to-recycle waste plastics into their molecular building blocks to create new polymers. The new air up® Generation 2 bottles made with Tritan Renew are manufactured in the European Union at production facilities that use 100% renewable energy and use up to 88% less plastic than single-use plastic bottles. The collection is lightweight, shatter-resistant and available in two sizes — 600 milliliter and 1 liter — from air up® ."We believe it's time to think new when it comes to product development, recognizing that addressing climate change requires more than simply urging immediate behavior change," said Lena Jüngst, co-founder and chief evangelist of air up®

The Munich-based start-up brings Ashton Kutcher and Guy Oseary on board as investors. The start-up Air up now wants to take off in the U.S. market, the company announced on Linkedin announced. To this end, the company has opened a headquarters in Santa Monica and has already hired 35 employees. As part of the expansion, Ashton Kutcher and Guy Oseary are also joining as investors