Ajaib

Ajaib

Online multi-asset trading for retail investors

Overview

Ajaib is an online, multi-asset investment platform in Indonesia that lets retail investors trade local and global stocks, mutual funds, bonds, cryptocurrencies, and stablecoins through ajaib.co.id. Users sign up, fund accounts, and place trades via web or mobile, while Ajaib handles brokerage, execution, and custody to simplify investing and remove high minimum deposits. It differentiates itself by offering a broad range of assets in one Indonesian platform with a beginner-friendly experience and access to global markets and crypto, supported by strong funding and SBI’s strategic investment. Its goal is to expand financial access for millions of Indonesian retail investors and grow by adding more digital-finance and crypto capabilities through partnerships and ongoing funding.

YC Company

About Ajaib

Simplify's Rating
Why Ajaib is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Fintech

Crypto & Web3

Financial Services

Company Size

501-1,000

Company Stage

Series C

Total Funding

$515.2M

Headquarters

Jakarta, Indonesia

Founded

2018

Get referred to Ajaib

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • SBI Holdings invested US$270 million on August 28, 2026, validating Ajaib's platform.
  • Ajaib's 2025 revenue jumped 152% to IDR 474 billion, with US$13.4 billion volume.
  • Indonesia's investor count rose 36% year over year, expanding Ajaib's addressable retail market.

What critics are saying

  • OJK's 2025-2027 crypto transfer regime forces stricter licensing, auditing, and consumer protections.
  • Robinhood's planned Indonesia launch directly attacks Ajaib's core retail brokerage and crypto traffic.
  • Ajaib's 2025 profit was only US$1.4 million, leaving a tiny cushion if trading cools.

What makes Ajaib unique

  • Ajaib serves stocks, mutual funds, bonds, crypto, and stablecoins in one app.
  • Its March 2026 base exceeded 7 million users, anchored by young Indonesian retail investors.
  • Ajaib deepened control of Bank Bumi Arta, reaching a 40% stake by 2026.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$515.2M

Above

Industry Average

Funded Over

6 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Above Average

Industry standards

$50M
$50M
Medium
$62M
SeatGeek
$100M
Oura
$270M
Ajaib

Benefits

Flexible Work Hours

Hybrid Work Options

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 2%

2 year growth

↑ 0%
Tech in Asia
Aug 28th, 2026
Indonesia's Ajaib raises $270m series C.

Indonesia's Ajaib raises $270m series C. Jakarta-based Ajaib, an investment platform that offers stock and crypto trading in Indonesia, said on August 28 that it closed a US$270 million equity financing round from Japan's SBI Holdings. The oversubscribed series C round will support expansion and hiring in Indonesia and the region. Ajaib said the round was priced above its 2021 unicorn valuation and brings its total funding to more than US$500 million. Earlier backers include DST Global and Ribbit Capital. The deal comes as Indonesia reshapes rules for digital financial and crypto assets, while companies in the sector must also secure licenses under the Financial Services Authority's financial-technology framework. Recent Ajaib developments. Stay updated on the go with our mobile app. Get latest insights with smoother, more personalized experience through TIA mobile app. How would you feel if you could no longer use Tech in Asia? Share, tag us, and land on our Wall of!

Bloomberg
Aug 28th, 2026
Indonesia’s Ajaib Secures $270 Million, Boosting Startup Sector Recovery

Ajaib, an Indonesian online stock trading platform, scored $270 million in the country’s largest tech fundraising round since 2022, a rare bright spot for the region’s struggling startup economy.

Bitcoin World
Aug 28th, 2026
SBI Holdings invests $270M in Indonesian crypto and securities platform Ajaib.

SBI Holdings invests $270M in Indonesian crypto and securities platform Ajaib. * by Dhaval * 2026-08-28 * 0 Comments * 2 minutes read * 3 hours ago Japanese financial group SBI Holdings has agreed to invest $270 million to acquire a 20% stake in Ajaib, an Indonesian online securities and cryptocurrency trading platform. The deal, reported by Crypto Briefing, values Ajaib at approximately $1.35 billion, marking one of the larger fintech investments in Southeast Asia this year. Deal background and platform overview. Ajaib, founded in 2018, operates a digital investment platform that allows users to trade stocks, mutual funds, bonds, and cryptocurrencies. The company reports more than 3 million users, making it one of Indonesia's most prominent retail investment apps. The fresh capital from SBI Holdings is expected to accelerate Ajaib's product development, expand its user base, and strengthen its compliance infrastructure as Indonesia's crypto and securities markets evolve. This investment aligns with SBI Holdings' broader strategy to expand its digital asset and fintech footprint across Asia. SBI has previously invested in crypto-related ventures in Japan and other markets, and this move signals continued confidence in Indonesia's growing retail investor demographic. Market context and implications. Indonesia has seen a surge in retail investing, particularly among younger demographics, driven by smartphone adoption and increasing financial literacy. The country's crypto market has also grown rapidly, though regulatory oversight has tightened in recent years. Ajaib's dual focus on securities and crypto positions it to benefit from both trends, while the investment from a major Japanese financial group adds credibility and potential cross-border synergies. For SBI Holdings, the deal provides a strategic entry into Indonesia's digital investment space without the need for a full local license. It also diversifies SBI's revenue streams beyond Japan, where low interest rates and a mature market limit growth opportunities. Why this matters. This transaction is notable not only for its size but also for what it signals about investor appetite in Southeast Asia's fintech sector. Despite global market volatility, strategic investors like SBI are betting on long-term growth in retail investment platforms. For Indonesian users, the deal could lead to enhanced platform features, improved liquidity, and greater integration with global markets. Conclusion. SBI Holdings' $270 million investment in Ajaib underscores the growing importance of Indonesia's digital investment ecosystem. With a valuation of $1.35 billion, Ajaib joins the ranks of Southeast Asia's most valuable fintech startups. The partnership is poised to benefit both companies: Ajaib gains capital and expertise, while SBI expands its regional reach. As the regulatory landscape continues to evolve, this deal may set a precedent for further cross-border investments in the region's digital asset and securities platforms. FAQs. Q1: What does Ajaib do? Ajaib is an Indonesian online investment platform that enables users to trade stocks, mutual funds, bonds, and cryptocurrencies. It has over 3 million users and is one of the country's leading retail investment apps. Q2: How much is SBI Holdings investing and what will it get? SBI Holdings is investing $270 million for a 20% stake in Ajaib, valuing the company at about $1.35 billion. The investment will support Ajaib's growth and product expansion. Q3: Why is this deal significant? This deal highlights the growing investor interest in Southeast Asia's fintech sector and Indonesia's expanding retail investment market. It also provides SBI Holdings with a strategic foothold in the region's digital asset and securities trading space. Disclaimer: The information provided is not trading advice, Bitcoinworld.co.in holds no liability for any investments made based on the information provided on this page. BitcoinWorld strongly recommend independent research and/or consultation with a qualified professional before making any investment decisions.

Nikkei Asia
Aug 27th, 2026
SBI Holdings to acquire 20% stake in Indonesian digital broker Ajaib for $270M

Japanese financial group SBI Holdings plans to acquire a 20% stake in Ajaib Group, a leading Indonesian online brokerage, for $270 million as early as this month. The deal will make Ajaib an equity-method affiliate of SBI. The investment forms part of SBI's cryptocurrency expansion strategy in Southeast Asia. Ajaib operates a digital brokerage platform serving Indonesian investors. The partnership will enable SBI to strengthen its presence in Indonesia's growing digital financial services market whilst providing Ajaib with additional capital and expertise from the Japanese firm's extensive financial technology operations.

Tech in Asia
May 6th, 2026
Ajaib revenue surges 152% to $22M as Indonesia's trading boom fuels growth

Ajaib, one of Indonesia's most well-funded tech companies, reported 152% revenue growth to 474 billion rupiah (US$22 million) in 2025, according to its latest audited financial statements. Net profit rose 38% to US$1.4 million. The growth reflects Indonesia's strong capital market performance, with the Jakarta Composite Index rising 22.1% and investor numbers growing 36% year on year. Ajaib's platform facilitated US$13.4 billion in transaction value last year, up 131%. The company, which offers stocks, mutual funds, bonds and crypto trading, now has over 7 million users, predominantly aged 25 to 40. The momentum is attracting international players like Robinhood, which announced plans to launch services in Indonesia last December after acquiring local brokerage and crypto trading firms.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Ajaib right now.

Find jobs on Simplify and start your career today

We update Ajaib's jobs every few hours, so check again soon! Browse all jobs →