Ajua, Africa's leading customer experience (CX) platform, has acquired Rate My Service (RMS), a Kenyan customer and employee experience platform, in a strategic move that significantly deepens its local expertise and accelerates its ambition to become the largest and most comprehensive experience management platform on the continent.

Ajua, Africa's premier customer experience (CX) intelligence platform, has announced the appointment of Claire Munene as its new Chief Experience Officer (CXO), marking a bold move to accelerate customer-focused innovation and business transformation across the continent.

Launched in 2013, with $17.2 million in debt and equity funding, iProcure, which provides an agricultural supply chain platform in rural Africa, has been put under administration over unpaid debts. Global advisory consulting firm KPMG has been appointed administrator and taken control of iProcure’s assets, operations and debts. iProcure, like Sendy, which was put under administration and later wound down, was one of the earliest Safaricom Spark Fund portfolio companies including Eneza education, Ajua and Soko Fresh.- Ad -Sendy was put under administration after failing to get a buyer. The group’s affiliates Sendy Kenya Freight Limited, Sendy Limited, Sendy Store Limited, and Sendy Kenya Marketplace Limited have been put under Peter Kahi of PKF Consulting (K) Limited adminstration effective September 20, 2023