AllTrails announces Claude integration May 11, 2026 AllTrails has partnered with Anthropic to bring conversational outdoor trip planning to the Claude AI assistant. Outdoor navigation platform AllTrails has launched a new integration with Anthropic's AI assistant Claude, allowing users to plan hiking trips and outdoor adventures through conversational prompts. The partnership introduces AllTrails into Claude's growing ecosystem of connected services, enabling people to search for trails, build itineraries and receive customised outdoor recommendations simply by describing what they are looking for in natural language. The development follows an earlier integration with ChatGPT. Rather than relying on traditional search filters, users can ask Claude detailed questions about the kind of outdoor experience they want, from short family-friendly walks to multi-day hiking trips in national parks. The system then uses AllTrails' route database and community reviews to generate tailored suggestions and practical planning advice. According to AllTrails, the feature is designed to make outdoor planning more accessible and intuitive, particularly for travellers who may not be experienced hikers or familiar with specialist mapping tools. Liz Hamren, CEO of AllTrails, says: "No two hikers are the same, and no two adventures need to be either. We hear every day how much time outside matters to people, and we're excited to bring AllTrails to Claude's millions of users. That means more people can go from 'I'd love to go for a hike' to actually hitting the trail." The integration allows users to refine recommendations through an ongoing conversation. For example, travellers can request quieter routes, easier terrain, trails suitable for dogs or children, or itineraries that avoid crowds and poor mobile reception areas. The platform can also generate practical information including packing lists, training recommendations, permit guidance and reminders to download maps for offline navigation before leaving wifi coverage. Suggested use cases range from planning day hikes near cities to organising more ambitious experiences such as multi-day national park itineraries or long-distance trail running challenges. The collaboration reflects the growing role of AI assistants in travel planning, particularly as companies move beyond search-based interfaces towards more personalised and conversational recommendation systems. Outdoor travel platforms have increasingly invested in digital tools that simplify trip planning while encouraging deeper engagement with nature-based experiences. For AllTrails, which says it now has a global community of more than 95 million users, the Claude partnership also extends its reach beyond its own app ecosystem. The company says recommendations generated through Claude are informed by the experiences and reviews shared by hikers, walkers and trail runners on AllTrails, combining AI-generated planning with community-based insights. Hamren adds: "Every integration we pursue has to clear the same bar: does this help more people get outside, and does it honor the values of our community that cares deeply about protecting the places we love? We believe AllTrails in Claude does both."

TIME100 most influential companies of 2026. Apr 30, 2026 AllTrails. Growing adventure guide Associate Editor A record-high of 63 million people hiked in the U.S. in 2024, according to the Outdoor Industry Association - an increase of 5 million in just four years. Helping explorers of all skill levels navigate terrain is AllTrails, a platform offering more than 500,000 verified trail maps for hiking, biking, and running that saw its global users balloon from 10 million in 2019 to more than 95 million in March 2026. Though a version of the AllTrails app is free, the company bolstered its paid-subscription offerings in 2025 to include expanded offline maps, custom routes (allowing users to modify existing trails), reporting on conditions like weather and mosquito activity, and an AI-powered feature that identifies plants and insects. "We want to help people find their trail, plan their trip," CEO Liz Hamren says, "Then, when you're out on the trail, how do we make that experience great." AllTrails also announced partnerships with T-Mobile (to provide satellite service in dead zones), Apple (in-app Apple Intelligence integration), and OpenAI (enabling users to access trail maps directly in ChatGPT). In 2026, AllTrails continues to add new maps in over 200 countries worldwide, plus real-time updates on trail conditions and closures using data from more than 800 partner agencies, nonprofits, and community organizations. Apr 30, 2026 How Sundar Pichai pushed Google to the front of the AI race. Correspondent Many years ago, Sundar Pichai was scuba diving with his family in Hawaii when the weather turned unexpectedly rough. As Pichai entered the water, waves pummeled his lanky frame. He wondered if he should return to safety. Eventually, he kicked downward. Just a few feet below, Pichai found "the calmest place in the world," he says, and became possessed by a meditative stillness. "I feel that in any situation, there is a layer which is super calm - in which, if you can get there, you can observe what's going on," he says. "And your mind's energy is focused on what you need to do." This anecdote, which Pichai relays in Google's Mountain View headquarters on a Wednesday afternoon in April, is almost too on the nose. As CEO of Google and Alphabet, Pichai runs the second most valuable company in the world and could earn $692 million himself over the next three years pending Google's stock performance. But he is practically anonymous compared with other tech CEOs who love making waves: Elon Musk, Mark Zuckerberg, Sam Altman. Apr 30, 2026 Saudi Aramco. Global power player The world's biggest oil company is also, by some measures, the most profitable company of any kind, perhaps in history. Last year it raked in $104.7 billion in profits, or nearly $287 million a day. Sure, the U.S. pumps more barrels of oil, as President Trump regularly boasts. But it costs the Saudis a fraction to produce theirs, and they can store excess barrels in tankers in the desert, acting as the last-resort supplier in crises like the Iran war; even as Iranian drones blasted Saudi Arabia, Aramco piped 7 million barrels a day to the kingdom's Red Sea port. All that gives Saudi Arabia global clout in politics and business, far beyond oil. The country is building tourism and other industries, but Aramco's revenues underpin much of that. The company has funneled billions in recent years into the sovereign wealth fund, to finance grandiose giga-projects of Crown Prince Mohammad Bin Salman, who chairs Aramco's board. MBS has reined in spending this year, but he has already locked in no-bid hosting rights to the 2030 World Expo and the 2034 FIFA World Cup, and seems determined to be a key player in the AI race, with an AI partnership planned with Silicon Valley player Andreessen Horowitz, and huge investments in Riyadh from Amazon, Google, IBM and others. In March, Aramco CEO Amin Nasser warned that a prolonged shutdown of the Strait of Hormuz could bring "catastrophic consequences." But it is a catastrophe Aramco is more capable of withstanding than almost anyone else. Apr 30, 2026 DHL Group. Smarter warehouses, cleaner fleets DHL Group, the world's largest logistics company, is redefining how goods move around the world, with a vast push toward electrification, cleaner fuel, and warehouse automation. Nearly half the company's delivery fleet - more than 45,000 vehicles - is now electric, and 10% of its aircraft fleet uses sustainable aviation fuel. Company-wide emissions have declined since 2021, as DHL accelerated its decarbonization efforts. Inside its warehouses, more than 8,000 robots now work alongside human employees, with a deal signed last year to deploy 1,000 more from Boston Dynamics alone. DHL has invested over €1 billion in warehouse automation in the three years to 2025. The strategy is paying off: operating profit hit €6.1 billion in 2025, up from the year before, even as armed conflict and energy shocks rattled global supply chains. "We cannot influence the geopolitical environment," says CEO Tobias Meyer, "but we can influence how we respond to it." Meyer credits DHL's "globally local" model - pairing worldwide scale with deep regional knowledge - with keeping goods moving in unruly times. Apr 30, 2026 Tencent. A gaming giant at a crossroads Tencent is arguably the most powerful company in global gaming, with full ownership of Riot Games (League of Legends, Valorant), a controlling stake in Supercell (Clash of Clans), and a 28% share of Epic Games (Fortnite, Unreal Engine) - a portfolio that reaches over a billion players worldwide. Now it's racing to become an AI powerhouse as well. The company recently integrated the open-source OpenClaw AI agent into WeChat, its super app with 1.4 billion monthly users, and is using AI to sharpen ad targeting, speed up game development, and improve cloud services. Tencent plans to more than double its AI product spending in 2026, led in part by new chief AI scientist Yao Shunyu, a former OpenAI researcher. But a shadow looms: the Trump administration is actively debating whether to force Tencent to divest its Western gaming stakes, and the Pentagon designated Tencent a "Chinese military company" in January 2025, a label Tencent disputes. If Washington forces a sale, it would mark the most significant unwinding of Chinese investment in Western entertainment since the TikTok saga.

Kicking off Earth Month with an IPA and initiative. Miramar-based Athletic Brewing releases Two For The Trails, launches "our Brews Give Back" campaign and teams with AllTrails guide. Athletic Brewing, America's largest dedicated non-alcoholic brewer, is celebrating Earth Month with the launch of the "Our Brews Give Back" campaign, highlighting its Two For The Trails environmental grant program. At the center of the month-long effort is Two For The Trails Milestone Edition IPA, a limited-time offering crafted to celebrate Athletic's namesake trail restoration program and the outdoor spaces it helps protect. The release reflects Athletic Brewing's ongoing commitment to protecting and restoring the outdoors. It is brewed with 100% Proximity ReGenMalt barley and hop varieties from the Hopsteiner Breeding Program, which have a significantly lower carbon footprint when compared to other varieties. With each sip, the brew serves as a reminder to step out and see where your trail leads. "The trails, parks and waterways we rely on don't preserve themselves," said Athletic co-founder and CEO Bill Shufelt. "Two For The Trails is our commitment to protecting access to the outdoors, because if we're not actively giving back, we risk losing the very places and experiences that bring us together." More than a limited release, the "Our Brews Give Back" campaign serves as a toast to trail restoration, marking the evolution of Two For The Trails from a simple tradition into one of the most impactful environmental initiatives in the craft brewing industry. Launched in 2018 with a $6,000 contribution to a single partner, Two For The Trails has grown into the largest annual environmental grant program in the craft brewing industry, now giving back up to $2 million annually to support conservation and outdoor access initiatives while prioritizing sustainable, low-impact and regenerative practices whenever possible. To date, the program has: * Invested $8.4 million in trail and outdoor projects * Supported 500-plus grant recipients * Funded work across 46 U.S. states and three countries In tandem with the launch of Two For The Trails Milestone Edition IPA, Athletic has teamed up with AllTrails, the world's largest digital trail guide, to launch the Two For The Trails Collection - a curated set of trails across the U.S., highlighting areas supported by Athletic's grant funding. The collaboration connects consumers directly to the places their support helps protect, reinforcing the brand's mission to keep the outdoors adventure-ready. Additional Earth Month initiatives include national retail programming and limited-edition merchandise designed for trail-ready performance and everyday exploration. Established as a founding principle of Athletic and rooted in a simple tradition of bringing two brews along for the hike, Two For The Trails has grown into a global effort supporting conservation nonprofits and hands-on environmental work - from invasive species removal and habitat restoration to waterway cleanups and disaster recovery. "Maintaining the outdoor spaces where we adventure isn't optional," added co-founder and COO John Walker. "Two For The Trails is how we put that belief into action, so every can of Athletic can be enjoyed in a world worth exploring." Athletic Brewing is on track to surpass $10 million in total contributions by the end of 2026, further solidifying its leadership in environmental stewardship. Brew Details: * Style: IPA * Ingredients: Water, Malted Barley, Hops, Wheat, Yeast * Hops: Sultana(TM), Helios(TM), Eureka!(TM) * Nutritional Information: Each 12 oz. can is less than 0.5% ABV and contains 70 calories, 16g of carbs, 0g of protein, and 0g of fat. * Flavor Notes: Medium-bodied IPA with a biscuit and cracker malt profile, and notes of citrus, pine, blueberry, and dark fruits. * Availability: Limited release on Athletic's website, while supplies last