AllTrails

AllTrails

Digital platform for trail guides and maps

About AllTrails

Simplify's Rating
Why AllTrails is rated
C+
Rated D+ on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Consumer Software

Social Impact

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$1B

Headquarters

San Francisco, California

Founded

2010

Overview

AllTrails provides a digital platform that offers detailed trail guides and maps for outdoor activities like hiking, camping, and running. Users can access a large collection of curated trail maps, reviews, and photos through its mobile app and website. The platform is supported by a community of over 20 million users who contribute content, allowing individuals to filter trails based on their preferences and create personalized bucket lists. AllTrails operates on a freemium model, offering a free version with essential features and a premium subscription, AllTrails Pro, which includes advanced tools like offline map access and real-time overlays. The company stands out by actively participating in environmental conservation efforts, donating 1% of its annual sales to related nonprofits. AllTrails aims to enhance outdoor experiences for nature enthusiasts and adventure seekers.

Simplify Jobs

Simplify's Take

What believers are saying

  • AI-powered trail routes attract tech-savvy users seeking personalized experiences.
  • Predictive weather features can increase user satisfaction and retention.
  • The 'Find Your Outside' campaign strengthens AllTrails' market position.

What critics are saying

  • Increased competition from apps like Komoot and Wikiloc could erode market share.
  • AllTrails Peak may not attract enough subscribers if features don't meet expectations.
  • Reliance on user-generated content could lead to inconsistent trail information quality.

What makes AllTrails unique

  • AllTrails offers AI-powered custom trail routes in its Peak membership tier.
  • The platform provides predictive weather capabilities for enhanced user safety and planning.
  • AllTrails collaborates with Rumpl for limited edition 'Night Hikes' blankets.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$1043.8M

Above

Industry Average

Funded Over

6 Rounds

Acquisition funding comparison data is currently unavailable. We're working to provide this information soon!
Acquisition Funding Comparison
Coming Soon

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Unlimited Paid Time Off

Flexible Parental Leave

Home Office Stipend

Professional Development Budget

Employee Discounts

Company Equity

Company News

4imag
May 14th, 2025
AllTrails expands membership offering with AllTrails Peak

AllTrails, the world's leading platform for outdoor exploration, today announced the launch of AllTrails Peak, a premium membership plan for trailgoers pursuing the best of the outdoors.

HeyCoach
May 12th, 2025
AllTrails Launches New Premium Membership 'Peak'

AllTrails, the popular hiking and biking companion app, has announced the launch of its new premium membership tier called "Peak."

PR Newswire
May 12th, 2025
Alltrails Expands Membership Offering With Alltrails Peak

Introducing new features to serve AllTrails members at every levelSAN FRANCISCO, May 12, 2025 /PRNewswire/ -- AllTrails, the world's leading platform for outdoor exploration, today announced the launch of AllTrails Peak, a premium membership plan for trailgoers pursuing the best of the outdoors. Peak equips members with new mapping, planning, and on-trail innovation for more rewarding adventures. With the announcement, AllTrails now offers three levels of membership:Feature highlights on-screen from AllTrails three tiers of membership: Base, Plus and Peak.Base, available for free, helps members discover the outdoors with access to trail maps, community reviews, and on-trail navigation for more than 450,000 trails around the world.Plus, available with an annual subscription, allows members to explore offline with downloadable trails, parks, and user-defined areas. Plus also includes wrong-turn alerts, 3D trail previews, and the ability to live share trail activity.Peak, also available with an annual subscription, offers AllTrails' most advanced features for more customized outdoor experiences, both in planning and while on-trail. The launch of Peak includes AI-powered custom trail routes, new predictive weather capabilities, and more."Our members trust us to keep elevating AllTrails so they can make the most of their time outside," said Ivan Selin, Chief Product Officer at AllTrails. "In building Peak, we developed the most frequently asked-for features from our community, infused them with fun, and powered them with the most advanced technology in the industry

Gear Junkie
May 12th, 2025
A Bigger, Better AllTrails Debuts 'Peak' Tier and 6 New Features

In 2023, AllTrails was named iPhone App of the Year and received an honorable mention among Google Play Best Apps.

News and Star
Jan 18th, 2025
St Bees to Ennerdale Bridge among top 25 trails in the world

AllTrails, one of the world's most popular and trusted outdoor platforms, today released 25 Trails to Explore in 2025, a selection of trails to inspire a new year of adventure and exploration.

Recently Posted Jobs

Sign up to get curated job recommendations

AllTrails is Hiring for 4 Jobs on Simplify!

Find jobs on Simplify and start your career today

đź’ˇ
We update AllTrails's jobs every few hours, so check again soon! Browse all jobs →