REI and AllTrails just announced official partnership. REI and AllTrails have announced a multiyear partnership offering discounted AllTrails memberships, trail cleanup events and new in-store programming. Two of the biggest names in outdoor recreation are teaming up. Latest videos. REI Co-op and AllTrails announced a multiyear partnership Sept. 15 that will combine discounted AllTrails memberships for REI members with trail stewardship events, in-store programming and other efforts aimed at getting people outside. Under the agreement, REI becomes AllTrails' official outdoor retailer in the United States, while AllTrails becomes REI's official outdoor exploration app partner. The companies also plan to hold activations at REI stores around the country. For REI's roughly 26 million members, the most immediate benefit is discounted access to AllTrails' paid plans. "This partnership felt natural to us from the start," said Carly Smith Costello, Chief Business Officer at AllTrails. "We're equipping REI members with the app they need to explore the outdoors and connecting them to real insights from the AllTrails community - from trail reviews and photos to current conditions and popular times. This is the start of a long-term partnership to support our communities' shared love of the outdoors." "Helping our members spend more time outside is one of the most meaningful ways REI delivers on the promise of co-op membership, and this new partnership with AllTrails helps us do just that," said Abigail Jacobs, Chief Marketing Officer at REI Co-op. "Together, we are making co-op membership more valuable by making it easier to discover new places, plan adventures, and explore with confidence. We're excited to help more people deepen their connection to the outdoors and the commitment to protect it." REI members get discounted AllTrails memberships. REI members can now purchase AllTrails Plus for $25 per year, compared with its standard $35.99 annual price. AllTrails Peak is available to REI members for $50 per year, compared with the regular $79.99 annual subscription. AllTrails offers three membership levels. The free Base plan includes trail discovery, basic maps, community reviews and navigation. Plus adds features including downloadable offline maps, wrong-turn alerts, 3D trail previews, live activity sharing and trail-condition information. Peak includes the Plus features along with AllTrails' more advanced route-planning and on-trail tools. For hikers, mountain bikers and backcountry users, offline maps are one of the more useful paid features, particularly in mountain areas where cell service can disappear quickly. The partnership goes beyond app discounts. REI and AllTrails are also expanding the Better Trails Club, a trail stewardship program the companies tested earlier this year. More than 500 volunteers participated in six Better Trails Club events during the spring, according to REI. The outings combined guided trail experiences with cleanup and stewardship projects involving local nonprofits and community organizations. Nine additional Better Trails Club events are planned across the United States this fall. REI describes the upcoming events as community hikes that include micro-trash cleanup based on Leave No Trace principles, followed by gatherings for participants. That makes the partnership more than a straightforward agreement to offer a discounted app subscription. REI gets a direct connection to one of the most widely used trail-discovery platforms, while AllTrails gains access to REI's enormous membership base, retail stores and existing outdoor education network. REI is also putting $1 million into America's National trails. The new partnership arrives as REI expands several other trail-focused initiatives. Earlier this month, the co-op announced that it will donate $1 million to organizations supporting America's National Scenic and Historic Trails as part of National Public Lands Day on Sept. 26. Customers, members and employees can vote through Oct. 2 on how part of that funding will be distributed. The participating organizations work across more than 60,000 miles of nationally designated trails, including routes such as the Appalachian Trail and Pacific Crest Trail. REI also reported that its Cooperative Action Fund distributed more than $12 million to 369 nonprofit organizations in 2025, supporting work that included more than 13,000 miles of trails and waterways. AllTrails continues to expand beyond trail maps. AllTrails has also been adding features and membership benefits beyond its original trail-finding function. The platform says its database now includes more than 450,000 trails around the world. Its paid subscriptions add offline navigation and other tools designed for people traveling beyond reliable cellular coverage. The new REI partnership gives the company another way to connect that digital trail network with the physical outdoor industry. For REI members who already pay for AllTrails, the discounted subscription pricing is the most obvious benefit. But the longer-term significance may be the combination of REI's retail and outdoor education footprint with AllTrails' enormous digital community.

AllTrails v26.7.40 crashes on offline maps, sparking user backlash in July 2026. AllTrails' version 26.7.40 update, released July 29, 2026, triggered a sharp drop in user ratings from 4.71 to 3.79 stars. The cause is a critical bug that crashes the app during offline map use, a core safety feature for hikers in remote areas. The app update introduced a critical bug causing crashes during offline use, a core feature for hikers, as evidenced by a 1-star review detailing a crash 2 miles into a 40-mile loop. Key takeaways * 01AllTrails version 26.7.40, released July 29, 2026, caused a critical bug leading to app crashes when using offline maps. * 02Post-update App Store ratings dropped by nearly a full point, from 4.71 to 3.79 stars. * 03Official release notes for the update were uninformative, stating only 'Minor bug fixes,' which obscured the cause of the stability issues. * 04The bug exacerbates existing user frustration with the company's subscription strategy, including aggressive upsells and a new, more expensive 'Peak' tier. * 05User reviews confirm the offline crash is a significant safety concern, with one user reporting a crash miles into a 40-mile trail loop without cell service. * 06The company's help center confirms it is aware of stability issues and that subscriptions auto-renew by default, another point of user friction. Update breakdownlead. AllTrails, Inc.'s late July update to its popular hiking app, version 26.7.40, introduced a critical bug causing the application to crash during offline use. This failure of a core safety feature sparked immediate user backlash and a significant drop in App Store ratings. [1] Vague release notesrelease summary. The official release notes for version 26.7.40, shipped on July 29, 2026, offered no specific details, stating only, "Thanks for using AllTrails![[3]] This update includes: - Minor bug fixes." This lack of transparency from the publisher concealed a regression that severely impacted the app's core function for users in areas without cellular reception. No major features were announced with the update. The primary change, though unintentional, was the introduction of a stability issue that suggests a lapse in the pre-release quality assurance process. Offline crash defectbreaking changes. The central issue driving the negative sentiment is a severe bug that causes the app to crash when accessing downloaded offline maps. For an app that serves as a primary navigation tool in remote wilderness, this failure represents a critical safety risk. One 1-star reviewer on version 26.7.40 detailed the danger: "I downloaded the Rae Lakes loop map to have since the trail is out off cell coverage. About 2 miles into the 40 mile loop my app crashed. I tried rebooting my phone but that didn't help." AllTrails' own help center acknowledges potential issues with offline maps and provides a process for users to submit crash logs, indicating that app stability is a known area of concern for the company. Rating plungeuser reception. Before the v26.7.40 update, sentiment was largely positive. A 5-star reviewer on the previous version praised its reliability, stating, "Downloading the trail maps is one of the best features." After the update, the tone shifted dramatically. The app's average rating among new reviewers fell from 4.71 to 3.79 stars. The crash bug amplified existing frustrations with the app's business model. A 4-star review on v26.7.40 noted, "they will show a premium feature and you will think you have that feature until you click it and it takes you to a page that tries to get you to upgrade." Another user on a 1-star review complained about billing, asking, "Is an email a week before [auto-renewal] too much to ask?" Subscription strategymonetization. The backlash over paywalls is not new but was intensified by the update's technical failures. User complaints align with the company's strategic shift toward tiered subscriptions. In May 2025, AllTrails introduced a more expensive "Peak" tier at $79.99/year, moving features like custom route creation from its existing "Plus" plan ($35.99/year). This move has been a source of ongoing user friction. A thread on the r/alltrails subreddit from June 2025 accused the company of pulling "a bait and switch" by moving previously paid features to a more expensive tier. Archived. VerdictExpert verdict. The offline crash appears to be an unintentional software regression. However, it lands at a time when user trust is already strained by the company's monetization strategy. The combination of a critical bug in a core safety feature with perceived aggressive upselling and confusing auto-renewal policies created a perfect storm of negative feedback. While the app remains a category leader, with more than 821,800 downloads in the last 30 days, this incident damages the brand's reputation for reliability. AllTrails will likely need to ship a hotfix for the crash bug promptly to restore user confidence. It is less likely, however, that the company will alter its long-term subscription strategy. * [1] The AllTrails iOS app update v26.7.40, released on July 29, 2026, triggered a significant user backlash and a nearly one-star drop in App Store ratings from 4.71 to 3.79. "The AllTrails iOS app update v26.7.40, released on July 29, 2026, caused a rating drop from 4.71 to 3.79 stars." mwm analyticsMWM Intelligencemwm.ai * [2] The most damning evidence comes from a user who was left stranded without a map miles into a long hike. "I downloaded the Rae Lakes loop map to have since the trail is out off cell coverage. About 2 miles into the 40 mile loop my app crashed. I tried rebooting my phone but that didn't help." appstoreAppleapps.apple.com * [3] Official release notes for AllTrails version 26.7.40 are minimal, stating only: "Thanks for using AllTrails! This update includes: - Minor bug fixes." "This update includes: - Minor bug fixes."" OfficialAppleapps.apple.com * [4] The user frustration with paywalls is a reaction to AllTrails' deliberate strategy to increase revenue, including the May 2025 announcement of a new, higher-priced 'Peak' subscription tier at $79.99/year. "In May 2025, AllTrails announced a new, higher-priced "Peak" subscription tier ($79.99/year) that moved features like custom route creation behind a more expensive paywall, on top of its existing "Plus" plan ($35.99/year)." InstitutionalAlltrailsalltrails.com 16 references App stores Community forums Maxime Doussin Maxime Doussin is the CTO of MWM, where he leads engineering, data infrastructure, and the mobile-app market-intelligence platform. He writes MWM's weekly app trend analysis, drawing on proprietary ranking data covering millions of iOS and Android apps across 150+ countries. This article is an independent editorial analysis. App names, trademarks, and brands mentioned are the property of their respective owners. Market data and rankings referenced are based on MWM's proprietary estimates. Believe this article infringes your intellectual property? File a dispute