AAlliants builds digital guest experience software for luxury brands, delivering mobile apps and chat applications used by guests of top hotels, travel, and retail brands. Their apps and chat tools let guests communicate, access information, and receive personalized assistance throughout the guest journey. They differentiate themselves by focusing on high-end hospitality and retail, serving millions of users with award-winning apps since 2009 and deep brand relationships. The goal is to enable exceptional customer experiences by providing reliable, brand-aligned digital tools that simplify guest interactions.
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Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Fareham, United Kingdom
Founded
2009
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Hub by Premier Inn launches hotel mobile key rollout. The move marks the first phase of a rollout across more than 850 Premier Inn locations in the UK and Germany Thursday, 22 October 2026, 11:05 Latest Podcast Episode In this episode, Hotel Owner speak with Camilla Woods, Services Director at Hospitality Action, to break down the latest findings from their Taking the Temperature survey. Hotel Owner is exploring the rise of the 'accidental counsellor' - why managers are increasingly taking on the weight of team mental health, how to spot the early warning signs, and the practical steps leaders can take to turn this research into real workplace action. In association with Hub by Premier Inn has launched direct-to-room access via smartphone wallets, in what the hotel brand has called "the world's largest" hotel rollout of the technology. The system allows guests at its city-centre hotels in London and Edinburgh to check in online before arrival and save digital keys directly to their Apple or Google mobile wallets. Guests can also generate keys via QR code on site, while traditional front desk and kiosk check-ins remain available. Initial testing at the newly opened hub Old Bailey hotel showed high adoption rates and improved guest satisfaction scores. In light of this, Premier Inn management expects the system to appeal to time-pressed travellers seeking to bypass reception entirely. Frontline staff will focus on guest hospitality and local recommendations as physical check-in traffic decreases. Reduced production of plastic key cards is also expected to lower waste sent to landfill. The initiative marks the first phase of a broader rollout across more than 850 Premier Inn locations in the UK and Germany. Parent company Whitbread partnered with technology provider Alliants, alongside Apple, Google, Dormakaba, Legic and Assa Abloy, to build the software platform. Yasmin Mukhida-Olushola, head of marketing for Hub by Premier Inn, said: "Guests stay with Hotel Owner because they want a quick recharge before heading out into the city for work or play so Hotel Owner know every moment is precious. "We're delighted to help make life even easier with the choice of fast-track mobile keys allowing guests to check in before arrival and go straight to room using their phone." Published: Thursday, 22 October 2026, 11:05
<div><p><span><span>Founded in 2009 in Southampton, United Kingdom, Alliants provides proprietary guest experience software and managed services that help hotels serve guests from pre-arrival through their stay and beyond. Its capabilities include concierge, contactless check-in, mobile key, ...</span></span></p></div>
dormakaba acquires Alliants for hospitality growth. 16 Sep 2026 Quick Read Summary is AI-generated, newsdesk-reviewed * dormakaba acquires Alliants to enhance global hospitality access solutions and digital guest engagement. * Alliants specialises in guest experience technology, offering services like contactless check-in and mobile key. * Acquisition reflects dormakaba's investment in hospitality, expanding solutions for seamless guest experiences. dormakaba has officially announced its acquisition of Alliants Limited, a UK-based company known for its guest experience technology, which operates in over 100,000 hotel rooms worldwide. This move aims to bolster dormakaba's role in the hospitality sector by broadening its access solutions beyond traditional physical access control and enhancing digital guest engagement capabilities. Established in 2009 in Southampton, Alliants is renowned for its innovative technology solutions tailored for the hospitality industry. The company's platform offers a suite of capabilities, including concierge services, contactless check-ins, mobile key access, payments, messaging, and artificial intelligence solutions. With over 100 employees and a global footprint, Alliants has been acknowledged for its digital hotel key technology, notably being recognised by TIME magazine as one of the leading inventions in 2025. Integration with dormakaba. The strategic acquisition is expected to integrate Alliants' robust guest experience platform with dormakaba's expansive global network. This synergy will provide hotels an option for a seamless end-to-end solution that merges digital guest engagement with efficient access and operations management. Alliants is renowned for its innovative technology solutions tailored for the hospitality industry Both entities have assured their ongoing compatibility with other technology providers, maintaining flexibility for hotels to collaborate with various manufacturers and software partners. dormakaba's CEO, Till Reuter, states, "Hotel owners and operators increasingly view access and guest experience as part of the same strategy. Alliants adds proven technology and deep hospitality expertise that help us better serve hotels today and as their needs evolve." Future prospects. Tristan Gadsby, CEO and Founder of Alliants, echoes this sentiment, noting, "Access and guest experience stopped being separate problems some time ago; the industry's tooling just hasn't caught up. Alliants brings the digital guest journey, and dormakaba brings a proven track record in access. Together we can offer hotels one route through it - without asking them to give up the partners they already trust." The financial terms of the deal remain confidential. The transaction is anticipated to be completed later this year, pending regulatory approval.
dormakaba stock: locking technology group acquires provider of digital hotel keys. The locking technology group dormakaba is acquiring the British software company Alliants Limited. This would strengthen dormakaba's position in the field of access solutions for the hotel industry, the Swiss company announced on Tuesday. Alliants has a strong track record in providing hotel keys for Apple Wallet and Google Wallet, according to dormakaba. Alliants' digital hotel key technology was even recognized by Time Magazine as one of the best inventions of 2025. According to the announcement, Alliants' offering includes its own software solutions for the guest experience as well as managed services that support hotels in accompanying their guests before arrival, throughout their stay, and beyond. For example, Alliants offers concierge services, contactless check-in, mobile room keys, payment functions, messaging solutions, and agentic AI. The company operates worldwide and employs more than 100 people. Stocks top/flop. * SMI * SPI * SLI * SMIM * DAX * ESTOXX * Dow Jones * S&P 500 * NASDAQ 100 * Nikkei 225 | Swisscom | 673.00 | / | 2.05 % | K V | | ABB | 76.68 | / | 1.64 % | K V | | Zurich Insur Gr | 600.80 | / | 1.14 % | K V | | Swiss Re | 140.00 | / | 1.12 % | K V | | Kuehne+Nagel Int | 218.20 | / | 0.93 % | K V | | Amrize | 32.07 | / | -1.26 % | K V | | Nestle | 77.89 | / | -1.65 % | K V | | CieFinRichemont | 169.85 | / | -1.85 % | K V |
dormakaba has signed a binding agreement to acquire Alliants, a UK-based guest experience technology provider serving more than 100,000 hotel rooms. Founded in 2009 in Southampton, Alliants offers proprietary software and managed services including concierge, contactless check-in, mobile key, payments, messaging and agentic AI. The acquisition will expand dormakaba's hospitality offering beyond physical access control, connecting room entry with digital guest engagement. Both companies will remain interoperable with other providers, allowing hotels to work with their preferred partners. dormakaba CEO Till Reuter said hospitality is a key growth vertical for the company. Alliants founder Tristan Gadsby noted that access and guest experience are no longer separate problems. The transaction is expected to close within the year following regulatory approval. Financial terms were not disclosed.
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Industries
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Fareham, United Kingdom
Founded
2009
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs