Alloy

Alloy

Identity verification and KYC/AML compliance platform

Overview

Alloy provides identity verification and compliance solutions for financial institutions. It offers a platform that connects to multiple data sources to verify the identities of individuals and businesses, helping banks, credit unions, and fintechs meet KYC and AML rules, reduce fraud, and streamline customer onboarding. The product works by integrating data sources and using machine learning and artificial intelligence to assess risk and confirm identities, then delivering a scalable, subscription-based service (with potential transaction-based fees) that continuously updates to meet evolving regulatory requirements. Alloy differentiates itself by offering a unified platform focused on regulatory compliance and risk management, leveraging data integration and AI to improve accuracy and speed for onboarding across banks and fintechs. Its goal is to help financial institutions prevent fraud, stay compliant, and provide a smoother onboarding experience for customers.

About Alloy

Simplify's Rating
Why Alloy is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Fintech

AI & Machine Learning

Financial Services

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$216.7M

Headquarters

New York City, New York

Founded

2015

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Simplify's Take

What believers are saying

  • Suncoast Credit Union cut fraud losses over 35% using Alloy between 2023 and 2024.
  • Modulr chose Alloy in 2026 for international KYC and KYB orchestration.
  • Alloy’s UK and Europe pKYB launch expands revenue beyond U.S. onboarding budgets.

What critics are saying

  • Plaid and Nasdaq Verafin can commoditize Alloy’s core data-orchestration moat by 2027.
  • Financial institutions can consolidate onto Verafin, reducing standalone Alloy seat expansion.
  • If agentic AI misroutes watchlist cases, regulators and banks will unwind deployments fast.

What makes Alloy unique

  • Alloy’s September 2026 Verafin integration widens fraud intelligence across onboarding and investigations.
  • Alloy’s July 2026 AI Assistant automates compliance work with 80% case automation.
  • Alloy’s 900-plus customers and 270 data solutions create sticky, multi-product workflows.

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Funding

Total Funding

$216.7M

Above

Industry Average

Funded Over

7 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Unlimited PTO

16 weeks of parental leave

Premium medical, dental, vision, HSA, & FSA programs

401k with matching and immediate vesting & eligibility

Commuter, health & wellness benefits

$1,000 annual learning & development stipend

Memorable team events and retreats

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

2%

2 year growth

0%
FX News Group
Sep 3rd, 2026
Nasdaq Verafin partners with AI-powered identity and fraud prevention platform Alloy.

Nasdaq Verafin partners with AI-powered identity and fraud prevention platform Alloy. Nasdaq Verafin today announced a partnership with Alloy, an AI-powered identity and fraud prevention platform, designed to connect fraud intelligence across the customer lifecycle, starting with the integration of fraud risk signals between the two platforms. Nasdaq Verafin will join Alloy's expansive partner network, enabling mutual customers to access fraud insights from Nasdaq Verafin's consortium data network of over 850 million counterparties directly within Alloy's platform. With access to data that matches entity information against confirmed fraudulent activity across Nasdaq Verafin's consortium data network in Alloy, mutual customers will now be able to have a more complete picture of financial crime risk throughout their customers' lifecycle, beginning at account onboarding. "As fraud threats become more sophisticated and move faster than ever, we need to give financial institutions the opportunity to proactively strengthen their defenses by offering greater visibility into fraud risks from across the financial system," said Colin Parsons, VP and Head of Fraud Product Strategy, Nasdaq Verafin. "Through this partnership, we're more closely integrating fraud signals between the Nasdaq Verafin and Alloy platforms to give financial institutions the ability to see a more complete picture of the threat landscape." In addition, Alloy's real-time fraud alerts will be integrated into Nasdaq Verafin's alert, investigation, and case management platform for mutual customers, helping to close the loop between detection and action. Suspicious activity flagged in Alloy will feed into the Nasdaq Verafin platform, so financial institutions can investigate and quickly take action in one unified workflow. Case outcomes will then flow back into Fraud Signal, Alloy's proprietary identity-centric predictive machine learning model, helping sharpen end-to-end fraud controls with every resolved case. "Fraud teams are under pressure to be fast and thorough at the same time, but siloed systems make that really challenging," said Tommy Nicholas, co-founder and CEO of Alloy. "By integrating with Nasdaq Verafin, we're giving our shared customers more clarity on customer risk across systems so financial institutions can proactively mitigate risk before funds are lost and remove unnecessary friction points for good customers." "The integration between Alloy and Nasdaq Verafin will enable our fraud teams to better prioritize high-risk member activity and quickly resolve alerts in a centralized system with full context of each scenario," said Jill Gogel, VP of Fraud Services, Dupaco Community Credit Union. "This will strengthen our ability to prevent high-risk transactions from leaving the credit union and reduce unnecessary friction for our members. By strengthening fraud controls that maintain a seamless member experience, we're better positioned to support sustainable growth and performance." Together, Alloy and Nasdaq Verafin aim to give financial institutions the confidence to proactively keep a pulse on customer risk levels and emerging fraud threats, helping empower financial institutions to safely offer additional capabilities, such as real-time payments.

GlobeNewswire
Sep 3rd, 2026
Nasdaq Verafin and Alloy partner to help financial institutions mitigate fraud risk across the customer lifecycle.

Nasdaq Verafin and Alloy partner to help financial institutions mitigate fraud risk across the customer lifecycle. Two-way integrations between the platforms will enable greater visibility into emerging risks and faster response to fraud threats. September 03, 2026 08:00 ET | Source: Nasdaq, Inc. NEW YORK, Sept. 03, 2026 (GLOBE NEWSWIRE) - Nasdaq Verafin today announced a partnership with Alloy, a leading AI-powered identity and fraud prevention platform, designed to connect fraud intelligence across the customer lifecycle, starting with the integration of fraud risk signals between the two platforms. Nasdaq Verafin will join Alloy's expansive partner network, enabling mutual customers to access fraud insights from Nasdaq Verafin's consortium data network of over 850 million counterparties directly within Alloy's platform. Over the last two years, fraud losses reached new heights of $579.4 billion, according to Nasdaq Verafin's 2026 Global Financial Crime Report. Bad actors are leveraging sophisticated AI tools to scale their attacks across multiple institutions. However, with incomplete information, financial institutions may not know whether an entity has already been linked to confirmed fraud at another institution. With access to data that matches entity information against confirmed fraudulent activity across Nasdaq Verafin's consortium data network in Alloy, mutual customers will now be able to have a more complete picture of financial crime risk throughout their customers' lifecycle, beginning at account onboarding. "As fraud threats become more sophisticated and move faster than ever, we need to give financial institutions the opportunity to proactively strengthen their defenses by offering greater visibility into fraud risks from across the financial system," said Colin Parsons, VP and Head of Fraud Product Strategy, Nasdaq Verafin. "Through this partnership, we're more closely integrating fraud signals between the Nasdaq Verafin and Alloy platforms to give financial institutions the ability to see a more complete picture of the threat landscape." In addition, Alloy's real-time fraud alerts will be integrated into Nasdaq Verafin's alert, investigation, and case management platform for mutual customers, helping to close the loop between detection and action. Suspicious activity flagged in Alloy will feed into the Nasdaq Verafin platform, so financial institutions can investigate and quickly take action in one unified workflow. Case outcomes will then flow back into Fraud Signal, Alloy's proprietary identity-centric predictive machine learning model, helping sharpen end-to-end fraud controls with every resolved case. "Fraud teams are under pressure to be fast and thorough at the same time, but siloed systems make that really challenging," said Tommy Nicholas, co-founder and CEO of Alloy. "By integrating with Nasdaq Verafin, we're giving our shared customers more clarity on customer risk across systems so financial institutions can proactively mitigate risk before funds are lost and remove unnecessary friction points for good customers." "The integration between Alloy and Nasdaq Verafin will enable our fraud teams to better prioritize high-risk member activity and quickly resolve alerts in a centralized system with full context of each scenario," said Jill Gogel, VP of Fraud Services, Dupaco Community Credit Union. "This will strengthen our ability to prevent high-risk transactions from leaving the credit union and reduce unnecessary friction for our members. By strengthening fraud controls that maintain a seamless member experience, we're better positioned to support sustainable growth and performance." Together, Alloy and Nasdaq Verafin aim to give financial institutions the confidence to proactively keep a pulse on customer risk levels and emerging fraud threats, helping empower financial institutions to safely offer additional capabilities, such as real-time payments. For more information about the partnership, please visit: https://verafin.com/partnerships/. About Nasdaq Verafin Nasdaq Verafin provides Financial Crime Management Technology solutions for Fraud Detection and Management, AML/CFT Compliance and Management, High Risk Customer Management, Sanctions Screening and Management, and Information Sharing. More than 2,800 financial institutions, representing $13 trillion in collective assets, use Nasdaq Verafin to prevent fraud and strengthen AML/CFT efforts. Visit www.verafin.com to learn more. About Alloy Alloy is the AI-powered identity and fraud prevention platform that accelerates onboarding, stops fraud, and scales compliance across the customer lifecycle, so financial organizations can grow without limits. Featuring the industry's broadest open data network, a sophisticated orchestration engine, and context-rich agentic and predictive intelligence, Alloy is trusted by more than 900 of the world's leading financial institutions and fintechs for smarter risk management that drives growth. Learn more at alloy.com. Cautionary Note Regarding Forward-Looking Statements: Information set forth in this press release contains forward-looking statements that involve a number of risks and uncertainties. Nasdaq cautions readers that any forward-looking information is not a guarantee of future performance, and that actual results could differ materially from those contained in the forward-looking information. Forward-looking statements can be identified by words such as "will", "can" and other words and terms of similar meaning. Such forward-looking statements include, but are not limited to, statements related to the benefits of the Nasdaq Verafin platform, the Alloy platform, or the integrations between the two platforms. Forward-looking statements involve a number of risks, uncertainties, or other factors beyond Nasdaq's control. These risks and uncertainties are detailed in Nasdaq's filings with the U.S. Securities and Exchange Commission, including its annual reports on Form 10-K and quarterly reports on Form 10-Q which are available on Nasdaq's investor relations website at http://ir.nasdaq.com and the SEC's website at www.sec.gov. Nasdaq undertakes no obligation to publicly update any forward-looking statement, whether as a result of new information, future events or otherwise. Nasdaq Verafin Media Relations Contact Nick Eghtessad +1.929.996.8894 [email protected] Alloy Media Relations Contact Chrissy Hennessey [email protected]

PR Newswire
Jul 15th, 2026
Alloy reaches 900 fintech customers with agentic AI for fraud prevention

Alloy, an AI-powered identity and fraud prevention platform, reports serving over 900 financial institutions and fintechs in the first half of 2026. The company launched its AI Assistant, an agentic AI solution that achieved 80% automation rates for one financial services firm whilst maintaining 98% precision in routing sensitive cases to human reviewers. Suncoast Credit Union, Florida's largest credit union, reduced fraud losses by over 35% between 2023 and 2024 using Alloy's platform. The credit union now auto-decisions 98% of logins and saw new member digital logins rise 91% within the first day of account opening. Alloy expanded its European presence by launching perpetual KYB verification in the UK and Europe. The company appointed Ryan Morrison as Head of EMEA and strengthened its engineering leadership with Andrew Glenn and Sam Swift joining to support its AI roadmap.

Alloy
Jul 15th, 2026
Alloy reports strong first half of 2026 with agentic AI momentum and over 900 fintech and financial institution customers.

Alloy reports strong first half of 2026 with agentic AI momentum and over 900 fintech and financial institution customers. At a glance: Alloy's first half of 2026. * More than 900 financial institutions and fintechs now use Alloy, the AI-powered identity and fraud prevention platform, to accelerate onboarding, stop fraud, and scale compliance across the customer lifecycle. * Alloy launched its AI Assistant, an agentic AI solution that automates risk and compliance work, and saw growing adoption of its risk-based authentication solution that assesses customer risk continuously and adjusts friction accordingly so good customers move faster. * Alloy launched its perpetual KYB (pKYB) solution in the UK and Europe, extending dynamic and risk based monitoring to business customers, and Ryan Morrison joined as Head of EMEA. * Alloy added engineering leaders Andrew Glenn (VP of Engineering, Decisioning) and Sam Swift (VP of Engineering, Intelligence) to support its AI roadmap. NEW YORK, July 15, 2026 - Alloy, the AI-powered identity and fraud prevention platform, today announced that more than 900 of the world's leading financial institutions and fintechs now turn to Alloy to accelerate onboarding, stop fraud, and scale compliance across the customer lifecycle. Fraud is increasingly powered by AI: in Alloy's 2026 State of Fraud Report, 91% of fraud leaders said they are seeing more crimes committed with the help of AI. In the first half of 2026, Alloy met that moment by bringing agentic AI solutions into production, pairing them with its machine learning models to act on risk continuously, from the first application through every login, transaction, and account change, rather than at onboarding alone. "AI is only useful if it's grounded in real context, and that's the whole idea behind what we've built," said Tommy Nicholas, Co-founder and CEO of Alloy. "Fraud has always been about identity, and it happens across the entire customer lifecycle, not just at onboarding. We're putting AI to work at every one of those moments so our clients can stop the bad actors and still move fast for everyone else." That approach is producing results. Suncoast Credit Union, Florida's largest credit union, reduced fraud losses by over 35% from 2023 to 2024 using Alloy to power identity verification and fraud prevention across onboarding and ongoing member activity. Alloy also broadened its network of more than 270 data solutions, partnering with Certos by Early Warning Services and expanding its partnership with Plaid to give clients access to broader fraud intelligence and identity verification data. To support its AI roadmap, Alloy strengthened its engineering leadership. Andrew Glenn joined as VP of Engineering for Decisioning, bringing more than two decades of leadership across fintech and technology, including senior roles at Stripe, Capital One, Betterment, and Google. Sam Swift joined as VP of Engineering for Alloy's Intelligence layer, leading the teams behind Alloy's agentic AI and machine learning products. Agentic AI in production. Alloy launched its AI Assistant, a native, context-aware agentic AI solution embedded directly in the platform's risk and identity infrastructure. It automates the investigation and compliance work that risk teams handle every day. On high-volume watchlist hits, it achieved 80% automation rates for one financial services firm, resolving the majority of cases with no human in the loop while routing sensitive cases to reviewers with 98% precision. The AI Assistant is part of Alloy's Actionable AI suite, which combines agentic automation and machine learning with Fraud Attack Radar and Fraud Signal, Alloy's predictive model for detecting fraud throughout the customer lifecycle. Risk-based authentication that turns security into a growth lever. From market-leading fintechs, to credit unions, digital banking platforms and large enterprise banks, the industry's most forward-thinking institutions are choosing Alloy for risk-based authentication. Alloy's solution assesses every customer interaction continuously and in context, carrying signals captured at onboarding forward into every session and across channels. Trusted customers move through faster and with less friction, which lifts adoption, conversion, and retention, while suspicious activity is met with friction proportional to the risk. Suncoast Credit Union, for example, now auto-decisions 98% of logins with Alloy's risk-based authentication solution, and saw new member digital logins rise 91% within the first day of account opening. Expanding across Europe. Alloy deepened its European footprint and product capabilities in the first half of 2026. In January, Alloy launched its perpetual KYB (pKYB) solution in the UK and Europe, moving business verification beyond static, point-in-time checks. The solution automatically re-runs KYB checks and reassesses risk when meaningful business or ownership changes occur, such as registry updates and watchlist hits. Alloy's AI Assistant corroborates those changes and runs enhanced due diligence, cutting hours of manual compliance work. It extends the same continuous, full-lifecycle approach Alloy brings to consumer monitoring into business risk monitoring. That momentum carried into new business and leadership. Embedded payments provider Modulr selected Alloy to orchestrate KYC and KYB across its international customer base as it enters new markets. Recently, Ryan Morrison joined Alloy as Head of EMEA, bringing nearly two decades of technology experience across GBG, TruNarrative, and LexisNexis to lead Alloy's full-lifecycle financial crime work across the region. In addition, James Nurse joined Alloy as a Strategic Advisor. Nurse has led financial crime and fraud prevention across various high-performing fintech companies in the EMEA region, most recently acting as Head of Consulting at Fintrail. About alloy. Alloy is the AI-powered identity and fraud prevention platform that accelerates onboarding, stops fraud, and scales compliance across the customer lifecycle, so financial organizations can grow without limits. Featuring the industry's broadest open data network, a sophisticated orchestration engine, and context-rich agentic and predictive intelligence, Alloy is trusted by more than 900 of the world's leading financial institutions and fintechs for smarter risk management that drives growth. Learn more at alloy.com.

Alloy
Apr 2nd, 2026
Alloy partners with Plaid to expand access to risk solutions as AI threats increase.

Alloy partners with Plaid to expand access to risk solutions as AI threats increase. NEW YORK (April 2, 2026) - Alloy, a leading identity and fraud prevention platform provider, today announced a partnership with Plaid, a global data network powering the digital financial ecosystem, to provide more financial institutions with improved digital tools to fight back against AI-driven fraud. In the past two years, the amount of money stolen by scammers and fraudsters rose 9.2%, largely driven by use of artificial intelligence. As financial institutions combat this increasing threat, the partnership enables Alloy clients to more easily build a holistic picture of customer identities from the start, lowering fraud losses and automating more of their KYC/KYB/AML workflows to reduce manual reviews. "AI is rapidly reshaping the risk landscape for financial institutions, and the best way to keep up is to embrace AI to fight it," said Adam Yoxtheimer, head of partnerships at Plaid. "Companies like Alloy make it easy for banks to adapt and embed AI-powered tools and signals to see outside the walls of their institution. Together, we'll help more institutions test and deploy the solutions needed to better understand risk and defend against fraud." According to Alloy's 2026 State of Fraud Report, only 24% of financial institutions and fintechs detect fraud at the time of onboarding. That leaves most organizations detecting fraud only after bad actors are in the system and money has already been stolen. To reduce these losses, companies need to build a robust, data-rich view of customer identities at onboarding and continue to monitor those identities on an ongoing basis. Rather than relying on a single data provider, Alloy's data orchestration enables institutions to layer and test hundreds of identity, fraud, and compliance solutions in parallel and adapt strategies as threats evolve. Plaid Protect combines machine learning models with cross-institutional insights to help detect fraud throughout a user's lifecycle. Through the partnership, mutual customers can securely access Plaid Protect's network-level fraud intelligence directly in their Alloy workflows. In addition, the Alloy platform will now also include access to Plaid's tools for verifying identities and assets and streamlining onboarding to build safer, more resilient experiences at scale. Clients can add these Plaid products directly from the Alloy platform, experiment with how they interact with other data sources, and roll out the combinations that best fit their risk appetite and growth goals. Plaid expands its presence in Alloy's industry-leading network of over 250 partner solutions, all easily discoverable, configurable, and testable in Alloy's Partner Center. Clients can test different configurations and utilize Plaid alongside other best-in-class solutions without building or maintaining separate point-to-point integrations. "Alloy was built on the idea that there is no single silver bullet for fraud or compliance," said Brian Bender, General Manager, Partner Solutions at Alloy. "Our clients need the freedom to layer, test, and evolve their data strategies as threats change. Deepening our partnership with Plaid is a natural extension of that vision." About Alloy Alloy provides an identity and fraud prevention platform that enables global financial institutions and fintechs to manage identity risk so they can grow with confidence. Over 800 of the world's largest financial institutions and fintechs turn to Alloy's end-to-end platform to access actionable intelligence and the broadest network of data sources across the industry, as well as stay ahead of fraud, credit, and compliance risks. Founded in 2015, Alloy is powering the delivery of great financial products to more customers around the world.

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