Alloy

Alloy

Identity verification and compliance solutions for fintech

About Alloy

Simplify's Rating
Why Alloy is rated
B
Rated B on Competitive Edge
Rated B on Growth Potential
Rated B on Differentiation

Industries

Fintech

AI & Machine Learning

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$216.7M

Headquarters

New York City, New York

Founded

2015

Overview

Alloy offers identity verification and compliance solutions for financial institutions, including banks and fintech companies. Their platform integrates with various data sources to help clients meet regulatory requirements like Know Your Customer (KYC) and Anti-Money Laundering (AML) laws, reducing fraud and improving customer onboarding. Alloy stands out by using machine learning and artificial intelligence for accurate identity verification. The company operates on a subscription model, providing a scalable solution that grows with its clients' needs.

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Simplify's Take

What believers are saying

  • Partnerships with banks like IncredibleBank showcase Alloy's efficiency in onboarding.
  • AI-powered Fraud Attack Radar provides real-time fraud detection capabilities.
  • UK fintech sector's rising fraud rates increase demand for Alloy's solutions.

What critics are saying

  • AI-driven impersonations and deep fakes challenge Alloy's identity verification.
  • Competitive fintech landscape may affect Alloy's market position.
  • Mandatory reimbursement rules in the UK could impact client demand for Alloy.

What makes Alloy unique

  • Alloy offers a single API for AML, fraud, and KYC management.
  • The platform integrates multiple data sources for comprehensive identity verification.
  • Alloy's machine learning enhances accuracy and efficiency in fraud detection.

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Funding

Total Funding

$216.7M

Above

Industry Average

Funded Over

6 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Unlimited PTO

16 weeks of parental leave

Premium medical, dental, vision, HSA, & FSA programs

401k with matching and immediate vesting & eligibility

Commuter, health & wellness benefits

$1,000 annual learning & development stipend

Memorable team events and retreats

Growth & Insights and Company News

Headcount

6 month growth

-2%

1 year growth

-2%

2 year growth

-4%
HousingWire
Apr 15th, 2025
Blend, Alloy expand fraud prevention partnership

Digital banking solutions company Blend Labs Inc. on Tuesday announced an expanded partnership with Alloy, an identity and fraud prevention platform provider.

PR Newswire
Mar 24th, 2025
Incrediblebank Partners With Alloy To Accelerate Growth In Account Opening

NEW YORK, March 24, 2025 /PRNewswire/ -- IncredibleBank, a digital-focused community bank headquartered in Wausau, WI, has partnered with Alloy, a leading identity and fraud prevention platform provider, to provide faster service to improve its account opening process, helping the bank to accelerate growth and reduce manual reviews."Before Alloy, our account opening platform leveraged a single data source and was completely manual," said Phil Suckow, VP of Innovation at IncredibleBank. "Our application volume varied month-to-month, from a few hundred to a few thousand applications, requiring significant back-end resources during spikes. Now, everything is instant."By leveraging Alloy, IncredibleBank significantly improved the bank's digital onboarding process and overall operational efficiency. Application review time was reduced by 88%, and manual reviews were reduced by 90%.IncredibleBank selected Alloy after evaluating several platforms, citing its robust automation capabilities, user-friendly interface, and proven success in mitigating fraud.Alloy's platform has enabled IncredibleBank to:Reduce new account approval times from 2-5 days to instant decisionsCreate holistic risk profiles for applicants by combining five different data sourcesReallocate a full-time employee from application reviews to sales-focused tasksIdentify and mitigate potentially fraudulent applications more effectively"The move to Alloy was strategic, improving our onboarding customer experience and driving business growth without added risk," Phil Suckow, VP of Innovation at IncredibleBank added. "We needed a platform to automate KYC, KYB, and fraud at originations at an enterprise level. Alloy met those requirements and allowed us to leverage its platform across various business units.""We are thrilled to partner with IncredibleBank to enhance their account opening process and drive their growth

FF News
Mar 24th, 2025
IncredibleBank Partners with Alloy to Accelerate Growth in Account Opening

IncredibleBank selected Alloy after evaluating several platforms, citing its robust automation capabilities, user-friendly interface, and proven success in mitigating fraud.

PYMNTS
Mar 19th, 2025
A Matter Of Trust: How Ai Is Reshaping Risk Assessment

Financial services institutions have long relied on machine learning for risk management, but the threat landscape has grown exponentially in the age of generative artificial intelligence (AI), according to executives from Capital One, Visa and Alloy. Fraudsters now have access to AI tools, including synthetic identity generation and real-time phishing attacks, they said. But AI is also arming companies to supercharge their defensive capabilities, since trust and security are the foundation of financial transactions. “Trust is the very foundation of commerce,” said Rajat Taneja, president of technology at Visa. “When two unknown parties are transacting, they have to trust that the transaction will occur correctly, the money will be transferred properly, any dispute will be managed, and there’s someone handling fraud and scams.”

FF News
Mar 19th, 2025
Uk Fintechs Lost As Much As £5 Million To Fraud Last Year, As Fraud Events Rise

More than two in three UK fintech companies (68%) are reporting higher fraud volumes compared with one year ago, according to new data published today by Alloy, a leading identity and fraud prevention platform provider to over 600 fintechs and financial institutions globally.79% of UK fintechs say they lost at least £500,000 to fraud in the 12 months to October 2024. Strikingly, two in five (38%) fintechs reported losses of between £1m and £5m in that time, and one in ten (9%) lost more than £5m.Alloy’s State of UK Fraud Report identifies three key factors impacting UK fintech’s response to rising fraud:Regulatory compliance weighs more heavily than the risk of financial or customer losses93% of fintech C-Suite leaders ranked regulatory penalties and reputational damage as the most concerning consequences of fraud – ahead of direct financial losses and the loss of clients (both 87%).In late 2024, the UK’s Payments Systems Regulator introduced mandatory reimbursement requirements for victims of APP scams, which require that the sending and receiving organisations each shoulder 50% of the reimbursement cost. As a result, 97% of UK fintechs agreed that it is critical for receiving payment service providers (PSPs) to have robust financial crime controls. Indeed, two-thirds (67%) of UK fintechs say the PSR’s rules are driving overall increased investment in fraud prevention.James Baston-Pitt, Alloy’s Head of Growth UK, EMEA and APAC, comments: “The UK is home to one of the most sophisticated anti-fraud regulatory regimes. However, domestic regulatory innovation can not solve the problem on its own. Fraud is a global, borderless issue

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