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Alma

Delivers retail BNPL and installment payments

Overview

Alma offers deferred and installment payment options for online and in-store retail, allowing merchants to provide BNPL-like choices to customers. Its products include installment payments in 2, 3, or 4 installments and deferred payments of 15 or 30 days. Alma charges a transparent fee per transaction and takes on 100% of the risk for unpaid installments, guaranteeing merchants receive full payment for every order. This risk assumption and fee structure aim to simplify merchant onboarding and cash flow. The key differentiator is that Alma guarantees merchant payments by covering the risk of customer default, enabling a wide range of retailers—from small independents to large department stores and franchises—to offer flexible payment options without exposing merchants to credit risk. The company's goal is to increase conversion rates and average order value by making purchases more accessible to a broader customer base through flexible payment terms.

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About Alma

Simplify's Rating
Why Alma is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Enterprise SoftwareFintechFinancial Services

Company Size

501-1,000

Company Stage

Debt Financing

Total Funding

$674.1M

Headquarters

Neuilly-sur-Seine, France

Founded

2018

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What believers are saying

  • Alma reported €2.5 billion 2025 volume and €114 million ARR, up 32%.
  • Retailers like La Redoute and Carter-Cash keep expanding Alma into physical stores.
  • Apple Pay and BNP Paribas partnerships lower friction and improve merchant payout reliability.

What critics are saying

  • CCD2 starts November 20, 2026, forcing stricter credit checks and compliance costs.
  • Klarna and Affirm keep outspending Alma, squeezing merchant distribution and consumer mindshare.
  • If regulatory losses rise, Alma's risk-taking model becomes uneconomic and merchant attrition accelerates.

What makes Alma unique

  • Alma underwrites 100% merchant payouts, removing installment default risk for retailers.
  • Alma spans online and in-store checkout, now reaching 23,000 merchants across Europe.
  • Alma integrates Apple Pay and Adyen, reducing checkout friction across seven markets.

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Funding

Total Funding

$674.1M

Above

Industry Average

Funded Over

8 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Disability Insurance
  • Gym Membership
  • Meal Benefits
  • Mental Health Support
  • Paid Vacation
  • Remote Work Options
  • Parental Leave
  • Training Programs
  • Profit Sharing
  • Employee Savings Plan

Company News

FF News
May 11th, 2023
Numeral And Bnp Paribas Chosen By Alma To Automate Billion Of Euros Of Payments Per Year

Numeral, the leading payment operations platform for fintech companies, has been selected by Alma, a leading European Buy Now, Pay Later provider, to automate millions of payments per year to merchants in collaboration with BNP Paribas. The collaboration arrives as merchants adopt new payment options for buyers who increasingly expect more flexible payment options in their shopping experience.“As part of our goal to create the most fluid and seamless experience for both merchants and customers, paying our 11,000 and growing merchants reliably and efficiently is critical. Numeral enables us to scale with confidence and focus on our core business,” says Guillaume Desloges, co-founder and COO at Alma.Streamlining Alma’s payment operationsWith Numeral, Alma can automatically send daily payouts from its BNP Paribas’ accounts to its merchants. While fully automated, the process is secure for Alma and its merchants, as each payment is validated via Alma’s systems, and Alma’s teams keep complete visibility of each payout.“Thanks to Numeral, we can focus on the most critical incidents and rapidly solve merchant’s issues. Numeral’s complete integration into our and BNP Paribas’ systems, audit trails, and approval rules enable us to further automate the process of managing thousands of daily payments at scale and securely,” says Simon Shohet, Finance and Strategy Senior Manager at Alma.Payments as a strategic advantageWith Numeral, Alma directly connects to BNP Paribas to manage merchants’ payouts, giving it increased control and lower costs on these payments.“As part of our 2025 strategic plan, our goal is to develop our cooperation with European payment fintechs, including PSPs (Payment Service Providers), in order to enrich our service offering for all our customers. By accessing our services, our clients benefit from an infrastructure with a proven track-record and the full support of a trusted banking partner coupled with the agility and quick time-to-market of an innovative startup,” says Marc Espagnon, Head of Cash Management at BNP Paribas.In a second phase, Alma will leverage the Numeral platform to become a SEPA participant through BNP Paribas, enabling strategic advantages such as issuing IBANs in its own name.“Numeral is helping Alma to serve its merchants better today and to integrate more of the payment value chain tomorrow, leading to additional cost efficiency and strategic benefits

PYMNTS
May 10th, 2023
Alma Counts On Numeral For Automated Merchant Payments

Buy now, pay later provider Alma has launched a partnership with payments platform Numeral.The collaboration, announced Wednesday (May 10), will see Numeral automating “millions of payments” per year to merchants with the help of French bank BNP Paribas. The companies say their team-up is happening at a time when merchants are seeking new options for customers who increasingly expect flexible payment methods.“As part of our goal to create the most fluid and seamless experience for both merchants and customers, paying our 11,000-and-growing merchants reliably and efficiently is critical,” Alma Co-Founder and Chief Operating Officer Guillaume Desloges said in a news release.“Numeral enables us to scale with confidence and focus on our core business.”According to the release, Numeral lets Alma automatically send daily payouts from its BNP Paribas’ accounts to its merchants. Though completely automated, the process is secure for Alma and its merchants, as each payout is validated using Alma’s systems, and Alma’s teams have complete visibility of each payment.The partnership comes at a time when a number of key metrics in the world of buy now, pay later (BNPL) appear healthy, as PYMNTS wrote Wednesday.For example, volumes — variously defined as gross sales volumes or merchant sales volumes — are up across the board, markedly so.Splitit, for example, saw merchant sales volumes surge 34% year over year, while PayPal’s volumes swelled 70% year over year to $6 billion. Block (Square’s parent), said its BNPL platform generated $5.6 billion in volumes in the first quarter, an 18% since last year.Elsewhere, PayPal and Block noted during their calls that ticket sizes grow when BNPL is an option at the point of sale.PayPal management said during an earnings call that consumers have been spending 30% more on branded checkout when they use BNPL, adding that more than 90% of the customers using BNPL are already PayPal customers.Amrita Ahujam, finance chief at Block, said that integrating Afterpay with the Square and Cash App ecosystems has yielded some “encouraging early adoption” as its Discover tab fuels increased engagement with BNPL for both in-person and online transactions.“We’re seeing evidence that BNPL is finding wide berth even beyond these aforementioned providers: Amazon Rewards Visa cardmembers are now being offered the option to pay over time,” according to emails seen by PYMNTS

Tech.eu
Feb 10th, 2022
Alma received financing of $240M in Series C financing round on Feb 10th 22'.

In a market where competition and consumer expectations are continuously growing, French buy now pay later (BNPL) startup Alma has just completed a €210-million Series C financing round.

Webcapital Riesgo
Feb 10th, 2022
Alma completes €210M round backed by Seaya, Cathay, Eurazeo, BPIFrance, Tencent, GR Capital and Roosh Ventures - Webcapitalriesgo

10/02/2022 Press release SEAYA REINVESTS IN ALMA, THE FASTEST GROWING BNPL SOLUTION, INA A 210 MILLION EUROS ROUND TO SUPPORT RETAILERS AND CONSUMERS ACROSS EUROPE. Paris, February 10th, 2022 – Only three years after its launch, Alma, the French financial platform offering installment payments and pay later solutions for merchants and consumers, has just completed…

TechCrunch
Feb 10th, 2022
BNPL payment startup Alma raises another $130 million round

French startup Alma is trying to build a new “buy now, pay later” giant in Europe. The company has closed a $130 million Series C round (€115 million). It has also raised $109 million (€95 million) in debt financing. Tencent, GR Capital and Roosh Ventures are investing in the startup for the first time. Some […]

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