Almedia

Almedia

Performance-based rewarded-user acquisition for apps

Overview

Almedia provides an Engagement Engine that helps mobile game developers and app publishers acquire high-quality users through rewarded actions. The platform uses AI and machine learning to analyze data in real time, optimize ROAS, and charge advertisers only when users complete high-value objectives, with automated fraud prevention and first-party data from owned platforms like FreeCash. Unlike many adtech rivals, Almedia is bootstrapped and relies on transparent data exchange and long-term player value rather than capital-driven growth. Its goal is to deliver scalable, performance-based user acquisition for B2B clients across mobile gaming and fintech in major markets while maintaining privacy compliance.

About Almedia

Simplify's Rating
Why Almedia is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Gaming

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Berlin, Germany

Founded

2020

People at Almedia

People at Almedia who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Freecash's Apple App Store reinstatement restores access to 80M users.
  • London office hires talent from OpenAI and Anthropic for AI growth.
  • zave.it acquisition expands Almedia into retail and e-commerce markets.

What critics are saying

  • Apple may remove Freecash in 6-12 months, cutting 80M user access.
  • zave.it cashback margins are 15-20% lower, risking revenue dilution.
  • Hiring from OpenAI and Anthropic raises salary costs by 20-30%.

What makes Almedia unique

  • Almedia is bootstrapped with 80M users and no venture capital.
  • Its paid-out Freecash reaches dual-storefronts after Apple reinstatement.
  • The platform uses first-party data, avoiding third-party tracking bans.

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Benefits

Company Equity

Flexible Work Hours

Company News

Startbase GmbH
Aug 14th, 2025
Almedia Acquires Cashback Platform zave.it

Almedia, a Berlin-based adtech start-up, has acquired the German cashback platform zave.it. This move expands Almedia's business into traditional retail and e-commerce. Almedia is known for its data-driven platforms for mobile user acquisition, such as Freecash.com. Zave.it gained popularity through Dave, a former co-owner and successful YouTuber, leveraging his network to boost the app's visibility and collaborations with social media celebrities.

Startbase GmbH
Aug 14th, 2025
Almedia takes over zave.it

The Berlin-based adtech start-up Almedia has announced the acquisition of the German cashback platform zave.it.

Mobidictum
Nov 14th, 2024
Almedia hires 17 new staff fuelling exponential growth

Almedia hires 17 new staff fuelling exponential growth.

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