Almedia

Almedia

Performance-based rewarded-user acquisition for apps

Overview

Almedia provides an Engagement Engine that helps mobile game developers and app publishers acquire high-quality users through rewarded actions. The platform uses AI and machine learning to analyze data in real time, optimize ROAS, and charge advertisers only when users complete high-value objectives, with automated fraud prevention and first-party data from owned platforms like FreeCash. Unlike many adtech rivals, Almedia is bootstrapped and relies on transparent data exchange and long-term player value rather than capital-driven growth. Its goal is to deliver scalable, performance-based user acquisition for B2B clients across mobile gaming and fintech in major markets while maintaining privacy compliance.

About Almedia

Simplify's Rating
Why Almedia is rated
C-
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D+ on Differentiation

Industries

Data & Analytics

Enterprise Software

Fintech

Gaming

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Berlin, Germany

Founded

2020

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Simplify's Take

What believers are saying

  • Ranked Europe's third fastest-growing company by FT1000 in 2025.
  • Zave.it acquisition launches cashback in Germany, expanding to e-commerce.
  • Hired 17 staff in 2026 to integrate tech stacks for exponential growth.

What critics are saying

  • Google Privacy Sandbox blocks Freecash tracking from March 2026, cutting conversions 40%.
  • Mistplay erodes 20-30% market share with AppLovin partnerships in 12-18 months.
  • Zave.it integration triggers 25% Freecash user churn in 6-9 months.

What makes Almedia unique

  • Almedia's Engagement Engine uses AI for performance-based user acquisition in mobile gaming.
  • Proprietary first-party data ensures privacy compliance and real-time ROAS optimization.
  • Bootstrapped to 60M Freecash users without venture capital since 2020.

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Benefits

Company Equity

Flexible Work Hours

Company News

Startbase GmbH
Aug 14th, 2025
Almedia Acquires Cashback Platform zave.it

Almedia, a Berlin-based adtech start-up, has acquired the German cashback platform zave.it. This move expands Almedia's business into traditional retail and e-commerce. Almedia is known for its data-driven platforms for mobile user acquisition, such as Freecash.com. Zave.it gained popularity through Dave, a former co-owner and successful YouTuber, leveraging his network to boost the app's visibility and collaborations with social media celebrities.

Startbase GmbH
Aug 14th, 2025
Almedia takes over zave.it

The Berlin-based adtech start-up Almedia has announced the acquisition of the German cashback platform zave.it.

Mobidictum
Nov 14th, 2024
Almedia hires 17 new staff fuelling exponential growth

Almedia hires 17 new staff fuelling exponential growth.

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