ALO to open Shanghai flagship in Q2 2027. The brand will also launch a Pop-Up Sanctuary on 20 November. ALO will open a two-storey flagship at Shanghai's IAPM Mall in early Q2 2027, said Jimmy Zhu, president of China and North Asia at ALO, in a LinkedIn post. The activewear brand's upcoming flagship will occupy more than 15,500 sq ft at 999 Huaihai Road in Shanghai's Xuhui District. Join Retail Asia community Ahead of the opening, ALO will launch a three-storey Pop-Up Sanctuary at 1008 Huaihai Middle Road, directly across the street. The temporary space will span more than 12,000 sq ft and operate from 20 November 2026, giving the brand a retail presence in the area before the flagship opens. The expansion follows the opening of ALO's Hong Kong flagship at K11 MUSEA on 25 September 2026 and a pop-up at Shanghai's Zhangyuan on 1 October 2026.

Leawood's Holiday season opens with one packed November week, mostly near 119th Street. October 29, 2026 | Date | Event | Where | Cost | | Mon., Nov. 16, 5:45 to 6:30 p.m. Mayor's Holiday Lighting | Leawood City Hall, 4800 Town Center Drive | No cost listed | | Nov. 18 to 22 | Kansas City Holiday Boutique | Overland Park Convention Center, 6000 College Blvd. $18 in advance, $20 at the door | | Sat., Nov. 21, through Dec. 23 | Photos with Santa, daily | 4872 W. 119th St., Town Center Plaza | By appointment | | Sun., Nov. 22, noon to 5 p.m. Ironwoods Holiday Market | The Lodge at Ironwoods Park, 3640 Ironwoods Court | Free | | Mid-November, date not yet posted | The Ice at Park Place opens | Park Place | $12 admission, $4 skate rental | * Alo opened Friday, September 11, at 4868 W. 119th St., according to the Johnson County Post. KCTV5 reported that it's the brand's first Kansas store, at 4,603 square feet. * Vuori is the activewear brand's first Kansas City metro store, according to the same KCTV5 report. It was listed as open in an October 5 roundup from KCinsiders, and Vuori's store locator puts it at 5004 W. 119th St. * Coach and The Coach Coffee Shop held its grand opening on Friday, October 16, at 5000 W. 119th St. in Town Center Crossing, FOX4 reported. KCTV5 described it as the market's first Coach Coffee Shop, next to EVEREVE, serving hot coffee and exclusive sweet treats. * Play Street Museum was on KCTV5's list of places already open at Town Center as of early September. * Now: Book a Santa time through Jordan Photography's schedule page for any date from November 21 on. * Mon., Nov. 16: Get to City Hall by 5:45 p.m. for the lighting. Afterward, the Coach Coffee Shop and the new Town Center stores are close by on West 119th Street. * Wed., Nov. 18: This is the last day for the $18 advance price on Holiday Boutique tickets. * Sat., Nov. 21: The Santa storefront opens behind Whole Harvest Kitchen. * Sun., Nov. 22: The Ironwoods Holiday Market runs from noon to 5 p.m. at The Lodge. * Any day that week: Call The Ice at Park Place to see whether the rink is open.

Alo sues Forman Mills in trademark infringement lawsuit. What happened in the Alo Forman Mills lawsuit? On October 16, 2026, ALO, LLC, the company behind the athleisure brand Alo Yoga, filed a trademark infringement lawsuit against discount retailer Forman Mills in the U.S. District Court for the District of New Jersey. The case is ALO, LLC v. Forman Mills, Inc. et al., No. 1:26-cv-13530. The complaint names three Forman Mills entities (SWFM Retail Group LLC, which does business as Forman Mills, Forman Mills, Inc. and Forman Mills Holdings, LLC) plus ten unnamed defendants. Alo asked for a jury trial and attached 11 exhibits. The full complaint hasn't been reported in the press yet, so the specific products and claims inside it aren't public. What the docket does confirm is the type of case: trademark infringement under federal law. Forman Mills is an off-price chain founded in South Philadelphia in 1985. It's based in Riverton, New Jersey, and runs stores across the Mid-Atlantic and Midwest selling clothing, footwear and household goods at low prices. Why were people talking about Alo at Forman Mills? In the weeks before the filing, shoppers posted TikTok videos showing Alo-branded sets on Forman Mills racks. Some asked whether the pieces were real. One showed a set priced at $39.99 and asked viewers, "Cop or drop?" Alo is a premium brand, so seeing its name on a discount rack is what made the videos stand out. The court filing doesn't yet say whether these items are the ones at issue, so it's best not to draw conclusions until the complaint is public or Forman Mills responds. What is a trademark infringement claim? Trademark infringement generally means someone used a brand's name, logo or other mark on goods or services without permission, in a way likely to confuse buyers about who made them or who stands behind them. Courts look at factors like how similar the marks are, how related the products are and whether shoppers were actually confused. Brands often file these cases against retailers, not only against manufacturers, because a store that sells goods under someone else's mark can be part of the same claim. What trademark rights does Alo own? Alo has held a federal registration for ALO on clothing, including pants, shirts, jackets and sports bras, since November 2010 (Reg. No. 3875869), and renewed it in 2020. It also registered ALO YOGA for clothing, athletic bags and yoga mats in 2017 (Reg. No. 5172308). Those registrations matter. A federal registration generally gives its owner a legal presumption that it owns the mark nationwide for the listed goods, puts everyone on notice of the claim, and lets the owner bring infringement cases in federal court. Alo has used them before. In 2025, it sued a Colorado company that had registered itself as "ALO YOGA ALO, LLC," and the court entered judgment for Alo on all of its claims. What happens next in the case? Forman Mills will typically have 21 days after being formally served to answer the complaint or ask the court to dismiss it. Many trademark cases settle before trial, and others move into discovery, where both sides exchange evidence. Nothing has been decided yet, and the claims in the complaint are allegations until a court rules on them. What can a small brand learn from this? You don't need to be Alo's size to run into the same problem. A shopper finds your name on a product you didn't make, a reseller lists something under your brand, or a new company picks a name close to yours. Your options at that point depend on what you own on paper. Start with a free trademark search before you commit to a name, so you know who already holds similar marks. Before a bigger launch, a comprehensive trademark search goes further and checks unregistered uses, state filings and lookalike spellings. Then register the name you actually sell under, because Alo's 2010 registration is the record its whole case is built on.