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About Alo Yoga
Industries
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2007
Overview
Alo Yoga offers high-quality yoga wear and accessories, focusing on stylish and functional activewear for yoga enthusiasts and fitness lovers. The company sells directly to consumers through its website, allowing for better control over branding and pricing. Alo Yoga stands out by featuring products often worn by celebrities, promoting a lifestyle that integrates yoga into everyday life. Their goal is to enhance customer satisfaction and loyalty through diverse product offerings and a community-oriented approach.
Simplify's Take
What believers are saying
- Partnership with Flex allows Alo Moves subscriptions with pre-tax funds, attracting wellness spenders.
- Expansion into luxury market with Alo Atelier collection attracts high-end consumers.
- New store openings in Louisiana and Ireland increase brand presence and accessibility.
What critics are saying
- Class action lawsuit for undisclosed paid ads may harm brand reputation.
- Partnership with BaronHR faces negative publicity due to wage theft allegations.
- Legal challenges from lawsuits could lead to financial penalties for Alo Yoga.
What makes Alo Yoga unique
- Alo Yoga offers high-quality, stylish yoga wear endorsed by celebrities.
- The brand promotes a lifestyle integrating yoga into everyday life.
- Alo Yoga's DTC model ensures control over brand, pricing, and customer experience.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
Mental Health Support
Employee Discounts
Performance Bonus
Paid Vacation
Company News
Alo Yoga opens first Louisiana store at Lakeside.
Alo Yoga opens first Louisiana location in Metairie.
Alo Yoga is set to open its first store outside of London on Manchester's Cathedral Street.
A class action lawsuit has been filed against ALO Yoga and several influencers for failing to disclose that various social media campaigns were actually paid ads.
Holistic wellness platform Alo Moves - an offshoot of Los Angeles-based activewear brand Alo Yoga - has partnered with Flex, a Health Savings Account (HSA) and Flexible Spending Account (FSA) provider, allowing members to use pre-tax funds toward their Alo Moves subscription.
Alo Yoga is Hiring for 180 Jobs on Simplify!
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About Alo Yoga
Industries
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2007
Alo Yoga is Hiring for 180 Jobs on Simplify!
Find jobs on Simplify and start your career today