Alpaca

Alpaca

API-first brokerage service for trading applications

About Alpaca

Simplify's Rating
Why Alpaca is rated
B
Rated C on Competitive Edge
Rated A on Growth Potential
Rated B on Differentiation

Industries

Fintech

Financial Services

Company Size

201-500

Company Stage

Series C

Total Funding

$139M

Headquarters

San Mateo, California

Founded

2015

Overview

Alpaca Securities LLC operates in the stock brokerage industry by providing an API-first brokerage service that allows other businesses to create their own trading applications. This service enables companies to integrate stock trading functionality into their platforms without needing to become brokers themselves, which saves them time and resources. Alpaca's clients include businesses like InvestSky and Woodstock, who want to offer stock trading to their customers. Additionally, Alpaca offers a Local Currency Trading API, allowing international investors to trade US stocks in their local currency. Beyond stock trading, Alpaca also provides crypto wallets and supports coin pair trading with various cryptocurrencies. The company generates revenue by charging fees based on the volume of trades executed through its platform. Alpaca's goal is to simplify the trading process for businesses and their customers, making financial services more accessible.

YC Company
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Simplify's Take

What believers are saying

  • Alpaca's $52M Series C funding supports global expansion and product development.
  • Partnerships with Kraken and ZAD enhance Alpaca's market reach and service offerings.
  • Growing demand for API-based financial services boosts Alpaca's client acquisition potential.

What critics are saying

  • Increased competition from API-first platforms like Robinhood and Webull threatens Alpaca's market share.
  • Regulatory challenges in Middle East and Asia could impact Alpaca's expansion plans.
  • Cryptocurrency market volatility poses financial risks to Alpaca's trading services.

What makes Alpaca unique

  • Alpaca offers an API-first brokerage service, simplifying trading app development for businesses.
  • Alpaca supports local currency trading, easing access for international investors.
  • Alpaca provides crypto wallets and coin pair trading, expanding financial service offerings.

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Funding

Total Funding

$139M

Above

Industry Average

Funded Over

8 Rounds

Notable Investors:
Series C funding is usually for startups that are doing well and are looking for more money to fuel major growth, such as acquiring other companies, expanding into global markets, or launching new product lines. Investors typically include larger venture capital firms and private equity.
Series C Funding Comparison
Meet Average

Industry standards

$50M
$50M
Medium
$52M
Alpaca
$62M
SeatGeek
$100M
Oura

Benefits

Competitive salary & stock options

Medical, dental, & vision

Home office setup stipend

Monthly Brex Card stipend

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-4%
Kalkine
Jul 8th, 2025
Alpaca and ZAD Partner to Bring Shariah-Compliant Investing Globally

ZAD has partnered with Alpaca to build these products, including Shariah-compliant Instant Funding, which was launched recently.

PYMNTS
Jun 17th, 2025
Kraken’S Payment Chief Hints At What Will Redefine Crypto’S Role In Financial Services

Innovations in money movement need infrastructure to scale, and crypto as a service (CaaS) could help it get there. Brett McLain, head of payments and blockchain at Kraken, told PYMNTS that, with his firm’s launch of its CaaS model in partnership with equities broker Alpaca, the company is not just extending its reach. It’s reshaping the rails of modern finance. If a major traditional bank integrates this CaaS platform into its retail services, it could mark a tipping point where digital assets become as accessible and as commonplace as stocks or bonds

Silicon Canals
Apr 28th, 2025
Kraken Offers US Securities Through Strategic Partnership with Alpaca

Kraken has launched this new asset class through a strategic partnership with Alpaca - an API-first brokerage platform and self-clearing broker-dealer for stocks, ETFs, and options who serves hundreds of financial services and millions of brokerage accounts around the world.

CoinCu
Apr 27th, 2025
Alpaca Secures $52 Million Funding to Advance Trading Platform

Alpaca, a U.S.-based API platform, completed a $52 million Series C funding round on April 27, securing investments from firms including 850 Management and Portage Ventures.

Business Wire
Apr 24th, 2025
Alpaca Raises $52 Million in Series C Funding to Fuel Global Expansion and Category Leadership

Alpaca, a self-clearing broker-dealer and brokerage infrastructure API, announced its $52 million Series C funding round today.

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