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Alpha Lion

Develops high-performance fitness supplements.

Overview

Alpha Lion develops fitness and nutrition supplements, including its Superhuman pre-workout line, to help people achieve their fitness goals. Their products work by providing pre-workout energy and focus through formulated blends designed to support workouts, so users can train longer and harder. They differentiate themselves from competitors by taking a fun, community-driven approach instead of the typical serious tone in the industry, aiming to deliver products people actually enjoy using and that deliver real results. The company’s goal is to make workouts fun, more accessible, and part of a healthier lifestyle, while disrupting the supplement market with products that blend enjoyment with effectiveness.

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About Alpha Lion

Simplify's Rating
Why Alpha Lion is rated
D+
Rated C on Competitive Edge
Rated C on Growth Potential
Rated D- on Differentiation

Industries

HealthcareConsumer Goods

Company Size

11-50

Company Stage

N/A

Total Funding

N/A

Headquarters

Parker, TX

Founded

2017

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Simplify's take

What believers are saying

  • GNC lists Alpha Lion products in-stock on November 10, 2026, signaling active retail demand.
  • Superhuman Original launched at $39.99 for 21 servings, preserving premium pricing power.
  • The refreshed formula and family branding simplify merchandising and support repeat purchases across flavors.

What critics are saying

  • ERC sued Superhuman and Alpha Lion LLC on July 30, 2026 over lead allegations.
  • California consumers now see Proposition 65 exposure on several Superhuman SKUs, pressuring reformulation by 2027.
  • If lead claims stick, retailers like GNC can delist Alpha Lion and crush brand trust.

What makes Alpha Lion unique

  • Superhuman Original anchors Alpha Lion’s brand family, selling at GNC on November 10, 2026.
  • The company pairs trademarked ingredients like zümXR and VitaCholine with aggressive flavor differentiation.
  • Alpha Lion maintains broad shelf presence across Superhuman Original, Extreme, Pump, Burn, and Muscle.

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Benefits

  • Remote Work Options
  • Flexible Work Hours
  • Health Insurance
  • Performance Bonus
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Wellness Program
  • Phone/Internet Stipend
  • Home Office Stipend
  • Medical Insurance
  • Dental Insurance
  • Vision Insurance

Company News

Stack3d
Aug 10th, 2026
Alpha Lion makes a few changes to the formula for its flagship Superhuman pre-workout.

Alpha Lion makes a few changes to the formula for its flagship Superhuman pre-workout. Alpha Lion has undergone a pretty significant shift, putting its long-running Superhuman name front and center and building much more of the brand around it. It's similar to what Stack3d has seen from Cellucor with C4, Jacked Factory with NitroSurge, and other companies turning successful products into complete families. At the heart of Alpha Lion's refreshed line is Superhuman Original, the successor to the familiar Superhuman Pre, complete with a refined formula and look. On the pump and performance side, Superhuman Original makes several changes compared directly to a full serving of the previous Superhuman Pre. Pure citrulline remains exactly the same at 4g, while S7 disappears completely and is replaced by a full gram of agmatine sulfate. The core performance ingredients stay exactly where they were, with both versions delivering 3.2g of beta-alanine and 2.5g of betaine anhydrous in Superhuman Original's full serving. The energy and focus department at Superhuman Original is where Alpha Lion has made the most significant changes. The focus supporting tyrosine remains unchanged at 1.5g, while the previous 100mg SXT Energy System is replaced by a gram of taurine, half a gram of VitaCholine, and 10mg of vincamine. The total caffeine stays right at a precise 325mg from Superhuman Pre, and it's from the same three sources in classic caffeine anhydrous, and the rest is slow-release zumXR. As mentioned, Superhuman Original is a moderate step up for fans of Alpha Lion and its Superhuman Pre to go with the eye-catching new look and approach. The brand has pushed and strengthened a few areas, where the balance of benefits will likely be similar to those familiar with the previous iteration. It's a solid step forward for the centerpiece of the refreshed Superhuman family, and it's available now through Alpha Lion's online store and GNC for $39.99 for 21 servings.

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