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Overview
Alphonso provides TV data and analytics to help brands plan, activate, and measure connected TV advertising. Its patented automated content recognition (ACR) technology runs on tens of millions of smart TVs and TV chipsets to identify what programming and ads people watch, creating granular audience data. This data is used to optimize campaigns across linear TV, streaming TV, and digital platforms. The company differentiates itself by its large-scale, TV-based data and measurement capabilities and its end-to-end, data-driven advertising solutions that operate globally. Its goal is to help brands and agencies improve the effectiveness of their TV advertising through precise measurement and targeted reach.
About Alphonso
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Early VC
Total Funding
$5.9M
Headquarters
San Carlos, California
Founded
2012
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Simplify's Take
What believers are saying
- LG's March 2026 NewFronts launches expand premium home-screen inventory for advertisers.
- Aarki's January 2026 gaming partnership extends LG Ad Solutions into performance CTV.
- LG Channels reached 36 markets and 4,500 channels, widening audience scale by March 2026.
What critics are saying
- Texas AG's May 2026 ACR settlement weakens LG's core data-collection advantage.
- Founders' November 2025 lawsuit seeks $1.5 billion and threatens board control and IPO plans.
- Roku, Amazon, YouTube, and Disney are consolidating CTV budgets, compressing LG's growth.
What makes Alphonso unique
- LG Ad Solutions owns webOS TV inventory and ACR data across LG's smart TVs.
- Its 2026 NewFronts roadmap added home-screen video, Live TV previews, and ContextIQ.
- The platform combines cross-screen targeting, measurement, and closed-loop attribution in one stack.
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Funding
Total Funding
$5.9M
Above
Industry Average
Funded Over
2 Rounds
Company News
In 2020, a controlling stake in the marketing startup Alphonso was acquired by an LG subsidiary. The founders of Alphonso are now seeking $1.5 billion from LG. Alphonso develops media content recognition technology used for collecting viewership data from TV receivers to target ads and provide personalized recommendations.
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About Alphonso
Industries
Data & Analytics
Enterprise Software
AI & Machine Learning
Company Size
201-500
Company Stage
Early VC
Total Funding
$5.9M
Headquarters
San Carlos, California
Founded
2012
There are no jobs for Alphonso right now.
Find jobs on Simplify and start your career today