Overview
ASI Reisen is a platform for sustainable activity and experiential travel, offering about 2,500 adventure trips in 100+ countries with a network of 300 guides and 40 staff. Travelers browse and book curated itineraries through ASI Reisen, which uses its guide network and partner operators to design and run trips focused on responsible tourism. The company differentiates itself with a family heritage since 1963 combined with a startup mindset, plus a large global guide network and emphasis on gentle, value-driven travel rather than mass-market trips. Its goal is to make high-quality, responsible adventure travel accessible worldwide while protecting local environments and communities.
Work here?Claim your company
Simplify's take
What believers are saying
- 2026 hiring shows direct investment in B2B sales and indirect channels.
- May 2026 Climate Impact Fund shift strengthens sustainability credibility with travelers.
- July 2026 partnership expansion broadens inventory beyond ASI Originals and lifts conversion.
What critics are saying
- October 2026 TourRadar complaints alleged unsafe Everest Base Camp oxygen decisions.
- Platform growth increases dependence on partner quality across 100-plus countries.
- If safety incidents spread, ASI's trust-led brand can collapse quickly.
What makes AlpinSchule Innsbruck GmbH unique
- ASI Reisen paired 1963 family ownership with B Corporation and Travelife certification.
- The February 2026 Schmetterling deal expands distribution across German travel agencies.
- The July 2026 Intrepid role makes ASI a German-language booking hub.
Help us improve and share your feedback! Did you find this helpful?