Amartha

Amartha

P2P lending for women-led MSMEs

Overview

Amartha is a fintech platform in Indonesia that connects micro-entrepreneurs with investors through a peer-to-peer lending marketplace to fund productive loans for MSMEs, with a focus on women-led businesses. Borrowers access working capital without collateral, supported by a proprietary ML-based credit scoring system that uses alternative data and a field agent network to enable group lending. Lenders invest through the platform, monitor impact, and earn returns via transaction fees and a share of interest, with the model blending digital technology and in-person support. Its goal is to increase financial inclusion for the unbanked rural population, reduce reliance on predatory moneylenders, and foster sustainable rural growth through accessible funding and financial literacy.

About Amartha

Simplify's Rating
Why Amartha is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Fintech

Social Impact

Financial Services

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$276M

Headquarters

Jakarta, Indonesia

Founded

2010

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Simplify's Take

What believers are saying

  • June 2025 brought $55 million from Swedfund, Finnfund, and BIO.
  • The IFC-led $199 million facility expands capital for rural women-led MSMEs.
  • Amartha Warbler Finance received OJK licensing on February 20, 2025, broadening balance-sheet lending.

What critics are saying

  • KPPU’s 2025 cartel-bunga case threatens fines, injunctions, and lender trust.
  • Bigger rivals like KoinWorks and Modalku compress pricing and borrower acquisition.
  • If regulators tighten P2P rules, Amartha’s village-lending model loses its core economics.

What makes Amartha unique

  • Amartha combines field agents and AI underwriting for rural women borrowers.
  • It serves 3.3 million MSMEs across 50,000 Indonesian villages by March 2025.
  • OJK licensed Amartha and its 2026 platform still targets women-led microbusinesses.

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Funding

Total Funding

$276M

Above

Industry Average

Funded Over

7 Rounds

Debt funding comparison data is currently unavailable. We're working to provide this information soon!
Debt Funding Comparison
Coming Soon

Benefits

Performance Bonus

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

2%
Katadata
Jun 17th, 2025
Amartha Secures $55M from European Funds

Amartha, a fintech startup, secured $55 million (Rp 895.6 billion) from three European financial institutions: Swedfund ($25 million), Finnfund, and BIO ($15 million each). The funds will expand micro-business capital access, especially for women in rural Indonesia. This is part of a $199 million syndication led by IFC. CEO Andi Taufan Garuda Putra highlighted the importance of prudent governance and digital financial ecosystem development to attract global investors.

Tech in Asia
May 14th, 2025
ID fintech lender Amartha secures $55m for women-led MSMEs

The loan aims to enhance financial inclusion for women-led micro-enterprises in Indonesia, especially in rural regions.

DealStreetAsia
Nov 27th, 2024
Indonesian P2P lender Amartha acquires Bosowa Group’s leasing company

The acquisition was done through Amartha’s holding company, PT Amartha Nusantara Raya.

TechNode Global
Jul 3rd, 2024
Indonesia's Elevarm secures $1M investment from Amartha, Rabobank, and Scala - TNGlobal

Indonesia-based integrated farming productivity platform Elevarm has secured $1 million investment from Dutch financial services firm Rabobank and Japanese information technology firm Scala and Indonesian fintech firm Amartha.

BDA Partners
Jun 19th, 2024
BDA advises Amartha on capital raise from a consortium led by Accion - BDA Partners

BDA Partners is pleased to announce that its client, Amartha, an Indonesian microfinance technology company, has successfully raised growth capital in a funding round led by Accion Digital Transformation Fund, with participation from Maj Invest and Women’s World Banking. The investment aims to help deliver Amartha’s ambition of building a platform providing a full suite […]

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