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American Hotel & Lodging Association

Nationwide trade group advocating hoteliers' interests

Overview

AHLA is the national trade association for the lodging industry, supporting hoteliers on the front lines and behind the scenes as they navigate policy, business, and everyday operations. It offers members exclusive bottom-line savings programs, educational resources, and networking opportunities with top industry professionals, helping hotels improve their performance and stay informed. The association works on policy issues and lobbying efforts on Capitol Hill to represent the interests of hotels and lodging providers. Its resources include training, industry insights, and peer connections accessible through its network and website. The goal is to help members succeed, advance the lodging industry, and influence policy in ways that benefit hoteliers and guests.

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About American Hotel & Lodging Association

Simplify's Rating
Why American Hotel & Lodging Association is rated
B
Rated A on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingGovernment & Public SectorEducation

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

United States

Founded

1910

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What believers are saying

  • November 4, 2026 AI report with Actabl positions AHLA as hospitality technology translator.
  • November 3, 2026 GM Awards and November 2-4 Hospitality Show deepen year-round engagement.
  • January 27, 2026 State of the Industry projects 2.2 million jobs and stronger 2026 demand.

What critics are saying

  • AHLA depends on member dues and sponsor events; a travel downturn hits 2027 revenue.
  • Union and wage fights keep pressure on AHLA; labor policy battles intensify in Washington.
  • If hotels bypass AHLA for vendor-led AI and staffing tools, its relevance erodes fast.

What makes American Hotel & Lodging Association unique

  • AHLA represents 30,000 members, including 80% of franchised hotels, giving unmatched industry reach.
  • Rosanna Maietta's AHLA drives policy, workforce, and research across hotels nationwide.
  • The Hospitality Show and HTNG give AHLA direct influence over operators and vendors.

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Benefits

  • Health Insurance
  • 401(k) Company Match
  • Paid Vacation
  • Paid Holidays
  • Tuition Reimbursement
  • Professional Development Budget
  • Employee Assistance Plan
  • Remote Work Options
  • Hybrid Work Options

Company News

Lodging Magazine
Nov 4th, 2026
AHLA report examines AI's impact on Hotel Operations.

AHLA report examines AI's impact on Hotel Operations. November 4, 2026 MIAMI BEACH, Florida - The American Hotel & Lodging Association (AHLA), in partnership with Actabl, released a new report on how artificial intelligence (AI) is impacting hotel operations. The report found that AI's greatest value is as an enabler for the hotel workforce, not a replacement for critical hospitality labor. The report, titled AI and the Hotel Workforce: How Technology Is Supporting People and Improving Hotel Operations, examines how AI is helping employees spend less time on administrative tasks and more time on meaningful human interactions and the guest experience. Key findings. Key findings from the report include: * AI is speeding up routine work. Nine in 10 respondents (90 percent) said AI is helping routine work get done faster, and 38 percent identified operational efficiency as the area where AI provides the most value, ahead of revenue growth (28 percent). * Frontline work is the next opportunity. While 84 percent of respondents said AI has improved their own work, only 15 percent said it has improved frontline work - a gap the report identifies as one of the industry's biggest opportunities. * Staffing is better matching demand. In the first half of 2026, Hours per Occupied Room (HPOR) fell 3.1 percent at full-service hotels and 3.5 percent at select-service hotels using Actabl's Hotel Effectiveness tool, even as occupancy increased, pointing to tighter alignment between staffing and workload. * Turnover continues to decline. Hotel turnover was 5.35 percent in June 2026, down from 5.84 percent in June 2025 and 6.07 percent in June 2024, according to HotelData.com analysis of Actabl data. Statements from leadership. "Hospitality has always been a people business and will always be a people business," said Rosanna Maietta, president and chief executive officer of AHLA. "And AI is further enabling that by giving employees more time back to devout to supporting their colleagues and solving problems. AI doesn't replace what makes our industry special. It gives our people more room to deliver it." "Managers make better decisions when they have better information. When they spend less time chasing updates, they spend more time supporting one another," said Steven Moore, CEO of Actabl. "And when complexity fades into the background, people have room to get back to what drew them to this industry in the first place: being hospitable." Additional details. As AI becomes more widely available across the industry, the report argued that the most useful question for hotel leaders is less "What jobs can AI perform?" and more "What work can AI take off people's plates so employees can perform their jobs better?" From scheduling and forecasting to onboarding and finding the right procedure in the moment, AI can help hotel teams get information faster, plan earlier, and redirect their time toward the moments guests remember. The report also underscored that better planning benefits employees as much as operators. When managers can see demand coming earlier, schedules become more predictable, and available hours can be redirected to training, deep cleaning, preventive maintenance, or guest service. For hotel employees, that can mean finishing on time and planning around childcare, school, and family commitments - the kind of stability that keeps people in the industry for years.

United Capital Property Investments (Cyprus) Ltd
Nov 3rd, 2026
American hotel & lodging association names 2026 general managers of the year at The Hospitality Show.

American hotel & lodging association names 2026 general managers of the year at The Hospitality Show. Posted November 3, 2026 AHLA recognized eight hotel general managers across six categories at The Hospitality Show in Miami Beach, including two newly introduced awards for rising stars and community ambassadors.

Koordinates
Oct 31st, 2026
US Motion Picture Revitalization Act: combatting production flight via tax credits.

US Motion Picture Revitalization Act: combatting production flight via tax credits. The Motion Picture, Television, and Entertainment Revitalization Act aims to reverse the 45% overseas production trend through federal tax credits and set-jetti Saturday, October 31, 2026 The United States is pivoting its economic strategy toward "set-jetting" - a trend where viewers visit filming locations instead of traditional vacation spots. To capitalize on this, federal policymakers and hospitality leaders are pushing the Motion Picture, Television, and Entertainment Revitalization Act to keep high-budget productions on American soil. For decades, the US has lost ground to international hubs. Current data shows approximately 45% of American feature films and scripted series are now shot abroad, up from roughly one-third in previous years. Countries including the UK, Canada, and Australia have successfully lured studios away using massive public rebates and subsidies. Discover more Plan Vacations Read Travel Guides The proposed federal framework seeks to eliminate the fragmented nature of state-by-state incentives, creating a harmonized national system to outprice foreign competitors. The two-phase economic impact. Its analysis of production cycles indicates that filming creates two distinct revenue streams for local communities: * Immediate Infusion: During principal photography, crews fill regional hotels, utilize local trade services (electricians, lumber suppliers), and patronize family-owned businesses. * Perpetual Yield: Once a project hits global streaming platforms, the location becomes a permanent tourist draw, creating a multi-year pipeline of high-spending cultural tourists. A Strategic Alliance. The push for this legislation is not limited to Hollywood. The American Hotel & Lodging Association (AHLA) and the U.S. Travel Association have joined the Motion Picture Association (MPA) and the Independent Film and Television Alliance (IFTA). These groups view cinematic exposure as a more effective tool for attracting international visitors than traditional advertising. Book Hotels Data table: Legislative framework. | Legislative Metric | Statutory Parameter | Strategic Economic Objective | | Base Federal Credit | 20% Domestic Labor Credit | Offsets core production expenses for U.S. crew/talent | | Maximum Incentive Cap | Up to 30% via Bonus Tiers | Incentivizes rural locations, indie films, and multi-state shoots | | Minimum Budget Threshold | $1,000,000+ | Targets high-impact, crew-intensive productions | | Domestic Shooting Rule | $\ge$ 75% Principal Photography | Ensures visual backdrops remain within the U.S. | | State Incentive Stacking | Fully Additive | Combines with state rebates to outprice UK, Canada, and Australia | | Labor Coverage Scope | Above & Below-the-Line | Covers directors, gaffers, artisans, and VFX/post-production | Congressional support breakdown. | Congressional Chamber | State / Leadership | Number of Co-Sponsors | Key Details | | House of Representatives | California | 15 | Largest state delegation | | House of Representatives | Pennsylvania | 6 | Second-largest delegation | | House of Representatives | New York | 4 | Congressional support | | House of Representatives | New Jersey | 3 | Congressional support | | House of Representatives | Illinois | 3 | Congressional support | | House of Representatives | Georgia | 3 | Congressional support | | House of Representatives | Other states | 18 | Remaining House co-sponsors | | House Subtotal | All represented states | 52 | 83.9% of total co-sponsors | | US Senate | Bipartisan leadership | 10 | Includes Sen. Adam Schiff (D-CA) and Sen. Tim Scott (R-SC) | | Grand Total | Combined | 62 | 100% of co-sponsors | Why this matters. From a logistical perspective, this shift represents a move away from "vacation tourism" toward "intent-based cultural tourism." For small-town operators, the real impact is the stabilization of the off-season. Unlike beach destinations that suffer from seasonality, a town featured in a global hit series sees a consistent, year-round trickle of visitors. By allowing federal credits to "stack" with state rebates, the US is effectively creating "super-zones" for production. This removes the primary incentive for studios to move to Vancouver or London, ensuring that the technical labor - from gaffers to VFX artists - remains domestic. Industry outlook. The legislation is currently before the House Ways and Means Committee and the Senate Finance Committee. If passed, expect a surge in "rural-centric" production as studios chase the 30% bonus tiers. We anticipate a subsequent rise in boutique lodge developments and themed tour operators in the US heartland as these towns prepare for the long-term "set-jetting" pipeline. Recommended Read: Kunal K choudhary. Co-Founder & Contributor A passionate traveller and tech enthusiast. Kunal contributes to the vision and growth of Kordinate News, bringing fresh perspectives and driving the community forward.

Hozpitality Plus
Oct 20th, 2026
Hilton CEO Chris Nassetta and Leaders from Sandals, Accor, Highgate and More Will Discuss Growth, Technology and the Future of Hotel Operations

3979 20 Oct 2026 Hilton CEO Chris Nassetta and leaders from Sandals, Accor, Highgate and more will discuss growth, technology and the future of hotel operations. The Hospitality Show sets Visionary Stage program for 2026. Miami, FL - October 19, 2026 - The Hospitality Show, a gathering of hotel owners, operators, brands and suppliers, returns to the Miami Beach Convention Center November 2-4. The show's Visionary Stage will feature Hilton CEO Chris Nassetta and other industry leaders in conversations about growth, technology and the changing demands facing hotel owners and operators. Visionary Stage programming takes place in the convention center's Lincoln Road Ballroom across all three days of the show. Sessions are included with All Access and Young Professional passes. Monday's "Where Growth Comes From" will bring together Adam Stewart, Executive Chairman of Sandals Resorts International; Rich Russo, Principal at Highgate; and Ritesh Agarwal, Founder and Group CEO of PRISM. They will discuss how hotels can build demand through guest experience, partnerships and distribution. Duncan Wardle, former Head of Innovation and Creativity at The Walt Disney Company, will follow with a keynote on applying creative thinking to business challenges. On Tuesday, Nassetta will join Thom Geshay, President & CEO of Davidson Hospitality Group, for "The Business of Hospitality." Their conversation will cover changing traveler expectations, demand and the realities of running a profitable hotel business at scale. The morning will also feature "AI as Change Agent: What's Next for Travel and Hospitality," with Peter Chambers, Executive Vice President and Chief Information Officer of Montage International; Priya Chandnani, Executive Vice President of Commercial Strategy at Sage Hospitality Group; and Anil Aggarwal, CEO of Milestone, Inc. The discussion will look at how AI is affecting the way travelers find and book trips, along with its implications for revenue and hiring. Also on Tuesday, the GM Awards, powered by AHLA, will recognize general managers for their work in hotel performance, culture and guest experience. "Owners and operators are making decisions now that will shape their businesses for years," said Kiersten Pearce, Chief Revenue Officer of the American Hotel & Lodging Association (AHLA), which produces The Hospitality Show with Forge (formerly Questex). "At The Hospitality Show, they can hear how other leaders are approaching those decisions and talk through what might work for their own hotels." Wednesday opens with "The World Is Checking In - Are You Ready?", moderated by AHLA President & CEO Rosanna Maietta. Steve Sickel, CEO of the IHG Owners Association; Robert O'Leary, Deputy Assistant Secretary for Travel and Tourism Industry & Analysis at the U.S. Department of Commerce's International Trade Administration; and Enrique Calderón, Chief Operating Officer of Posadas, will discuss international travel demand and what hotels can do to prepare for future major events. Also on Wednesday, Gilda Perez-Alvarado, Group Chief Strategy Officer of Accor, and Sarah Phelps, Vice President of Games Hospitality for the United States Olympic & Paralympic Committee, will discuss partnerships that help hotels reach new guests. "Full Speed Ahead: How Cruise Lines Drive Revenue" will consider what hotels can learn from the cruise business. Miami chef and World Central Kitchen board member Karla Hoyos will close the program with a conversation about building teams and maintaining quality while serving crowds of vastly different sizes. View the full show agenda and register for an All Access pass at thehospitalityshow.com.

GlobeNewswire
Oct 5th, 2026
Hotel leaders take Center Stage at The Hospitality Show 2026.

Hotel leaders take Center Stage at The Hospitality Show 2026. Wide-Ranging sessions will bring hotel leaders together to tackle guest loyalty, profitability, AI and other operational challenges. October 05, 2026 14:00 ET | Source: Forge MIAMI, Oct. 05, 2026 (GLOBE NEWSWIRE) - The Hospitality Show, an annual gathering of hotel owners, operators, brands and suppliers, has completed its 2026 Center Stage lineup. Eight Center Stage sessions are scheduled for November 3-4 in the Expo Hall at the Miami Beach Convention Center, covering decisions hotel teams face every day, from keeping guests loyal and managing costs to using AI and finding new talent. Center Stage speakers include Scott Strickland, Chief Commercial Officer of Wyndham Hotels & Resorts; Jason Reader, Chief Operating Officer of Davidson Hospitality Group; Keryn McNamara, Chief Information Officer of Aimbridge Hospitality; Gustaaf Schrils, Chief Information Officer of Omni Hotels & Resorts; Warren Fields, Chief Executive Officer of Pyramid Global Hospitality; and Jeremy Tobin, Senior Vice President of Starwood Capital Group. The Center Stage program includes: * "What Hotel Guests Actually Value: New Consumer Insights" - Strickland, Reader and Fabien Gnemmi, General Manager of The Ritz-Carlton Bal Harbour, will discuss consumer research on what brings guests back and what leads them to spend more. * "From Amenity to P&L Driver: Repositioning Hotel F&B for Profitability" - Jill Ziemba of Atrium Hospitality, Richard Garcia of Crescent Hotels & Resorts and Mark Weiss of Loews Hotels & Co will examine how food and beverage contributes to hotel profitability. * "Real-World Use Cases for Implementing AI in Hotel Operations" - McNamara and Schrils will join Dan Fernandez of Concord Hospitality and Jacqueline DeChamps of Towne to discuss how they're using AI in revenue, labor, guest service and back-of-house operations. * "Are We Worth the Cost?" - Fields, Tobin, Lily Hu of Crescent Hotels and Kirk Pederson of PM Hotel Group will tackle a question hotel owners are increasingly asking: What are they getting for their management fees? Additional Center Stage programming includes "PIPs Under Pressure," "How Smarter Energy Use Drives Hotel Profitability" and a discussion on building hospitality's future workforce, along with the 2026 HTNG/AHLA TechOvation Award semifinals. Elsewhere on the program, Peter Chambers, Executive Vice President and Chief Information Officer of Montage International, and Priya Chandnani, Executive Vice President of Commercial Strategy at Sage Hospitality Group, will discuss how AI is changing the way travelers find and book hotels. Sarah Phelps, Vice President of Games Hospitality for the United States Olympic & Paralympic Committee, will speak about sports and entertainment that drive demand. Miami chef and World Central Kitchen board member Karla Hoyos will share what she has learned about building teams by working with local immigrant communities to provide opportunities for immigrant women, as well as maintaining quality at scale. "Hotels are navigating rising costs, staffing challenges, rapid technology advancement, and ever-changing guest demand," said Brandy Rand, Vice President of Hospitality at Forge (formerly Questex), which produces The Hospitality Show with the American Hotel & Lodging Association (AHLA). "At The Hospitality Show, they can meet and talk with people who are facing the same decisions and hear what's actually working at other hotels." The broader program also features previously announced speakers Chris Nassetta, President & CEO of Hilton; Adam Stewart, Executive Chairman of Sandals Resorts International; and Duncan Wardle, former Head of Innovation and Creativity at The Walt Disney Company. | Media Contacts: | / | | Sarah Belizaire (646) 552-1118 [email protected] | Greg Cohen (917) 714-8237 [email protected] | | / | / | About The Hospitality Show The Hospitality Show is an event for the entire hospitality ecosystem with one goal: operating hotels more efficiently. Produced by the American Hotel & Lodging Association (AHLA) and Forge (formerly Questex), the event brings together top industry leaders, senior executives of hotel brands, owners, operators, management companies, procurement specialists, and their teams. The Hospitality Show 2026 takes place November 2-4, at the Miami Beach Convention Center in Miami, FL. About Forge Forge is a leading global B2B events and media company, connecting buyers and sellers across high-value industries through live events, trusted media brands, digital products and year-round communities. Powered by first-party data, technology and deep market expertise, Forge helps businesses discover opportunities, build the right relationships and stay engaged well beyond the event itself. It is a company guided by a single purpose, Moving Markets. For more information, visit forgelive.com. About AHLA The American Hotel & Lodging Association (AHLA) is the largest hotel association in America, representing more than 30,000 members from all segments of the industry nationwide - including iconic global brands, 80% of all franchised hotels, and the 16 largest hotel companies in the U.S. Headquartered in Washington, D.C., AHLA focuses on strategic advocacy, communications support, and workforce development programs to move the industry forward. Learn more at ahla.com.

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