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American Marketing Association

Professional marketing association offering PCM certification

Overview

The American Marketing Association helps marketing and sales professionals stay ahead by providing education, certification, research, and networking through local chapters in 70+ cities and about 350 college campuses. Its offerings include PCM® certification, award-winning content and journals, and industry training events and conferences, delivered via chapters, campuses, and programs. The organization differentiates itself with a large, community-driven network and a trusted slate of credentials, journals, and live events that connect practitioners with current best practices. Its goal is to help members advance their careers by staying informed, certified, and connected within the marketing community.

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About American Marketing Association

Simplify's Rating
Why American Marketing Association is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingEducation

Company Size

1,001-5,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Chicago, IL

Founded

1937

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What believers are saying

  • Season 8 of Marketing / And launches September 9, 2026 with 15 episodes.
  • AMA added LinkedIn Learning generative-AI training and a new digital credentialing program in 2026.
  • APCM university licensing and the 2027 Winter Academic Conference expand recurring education revenue.

What critics are saying

  • FY2025 showed a $408,532 loss on $16.8 million revenue, weakening reinvestment.
  • Membership sits near 28,000, but digital substitutes and LinkedIn Learning erode renewals.
  • If certification growth stalls, AMA becomes a low-margin events publisher with shrinking relevance.

What makes American Marketing Association unique

  • AMA owns premium marketing credentials, journals, and chapters across 350 campuses.
  • Bennie F. Johnson’s Marketing / And podcast won 2026 Signal Award Bronze.
  • AMA embeds APCM credentials into university programs, starting 2026 partnerships with MindEdge and schools.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Parental Leave
  • Paid Vacation
  • Paid Holidays
  • Flexible Work Hours
  • Remote Work Options

Company News

American Marketing Association
Oct 20th, 2026
American Marketing Association's Marketing / And podcast wins Bronze at the Signal Awards.

American Marketing Association's Marketing / And podcast wins Bronze at the Signal Awards. 10.20.2026 Hosted by AMA CEO Bennie F. Johnson, Marketing / And is honored in the Creativity & Marketing Category Chicago, IL - The American Marketing Association (AMA) is proud to announce its flagship podcast, Marketing / And, hosted by AMA CEO Bennie F. Johnson, has won a Bronze award in the 5th Annual Signal Awards. Recognized in the competitive Creativity & Marketing category, the podcast stands out among global audio productions that define excellence, creativity, and powerful storytelling in the digital landscape. "Winning a Signal Award is an incredible honor and a reflection of the global marketing community that continues to engage, challenge, and inspire us," said Bennie F. Johnson, AMA CEO and podcast host. "We're excited to keep bringing fresh perspectives to our conversations and celebrating this milestone with our remarkable guests." The Signal Awards set the standard for digital audio excellence, honoring the podcast and audio creators shaping the future of the medium. Winning a Signal Award highlights Marketing / And's distinct voice and its commitment to exploring the complex and dynamic space where marketing intersects with leadership, technology, culture, and much more. Featuring deep-dive conversations with prominent CMOs, creative directors, entrepreneurs, and global thought leaders, Marketing / And discusses critical industry shifts from the rise of AI and innovation to radical brand strategies and foundational empathy. Each weekly episode provides listeners with actionable insights and visionary perspectives on how top leaders are shaping the future of the industry. Season 8 of Marketing / And is live now, with weekly episodes on Wednesdays. Visit ama.org to view all episodes or find it on Apple, Spotify, YouTube, Simplecast, and wherever you listen to podcasts. About the American Marketing Association (AMA) As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM(R) professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA's Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA's learning programs and certifications, conferences and events, and scholarly journals at AMA.org.

American Marketing Association
Oct 5th, 2026
AMA's Marketing / And podcast named A Finalist in the 5th Annual Signal Awards.

AMA's Marketing / And podcast named A Finalist in the 5th Annual Signal Awards. Chicago, IL - The American Marketing Association (AMA) is proud to announce that its podcast, Marketing / And, has been named an official Finalist in the Creativity & Marketing category in the fifth edition of the Annual Signal Awards. Selected by the Signal Awards Judging Academy out of an exceptional pool of entries, Marketing / And has been recognized as one of the finest podcasts in the industry. As a finalist, the show is in the running to take home a Gold, Silver, or Bronze Award, with the winners to be revealed on October 20th. Hosted by AMA CEO Bennie F. Johnson, Marketing / And dives deep into the dynamic world of business, culture, and modern strategy. The podcast features compelling conversations with CEOs, CMOs, and industry leaders and innovators exploring critical topics like moving past fear and hesitation, and building meaningful brand connections. By spotlighting the intersection of marketing and broader cultural forces, the podcast provided listeners with actionable insights and forward-thinking leadership perspectives. In addition to competing for the juried awards, Marketing / And is now eligible for the 2026 Signal Listener's Choice Award. This global competition puts the power in the hands of the fans and listeners, who can vote for their favorite shortlisted podcasts from now till Thursday, October 15. AMA encourages all listeners, members, and marketing professionals to cast their votes at the official Signal Listener's Choice voting platform. Listeners can catch brand new episodes of Marketing / And Season 8 live every Wednesday. Whether you are an industry veteran, an aspiring marketer, or a dedicated fan of leadership stories, tune in weekly to join the conversation and discover how top leaders are shaping the future of business. Find more information visit ama.org. About the American Marketing Association (AMA) As the leading global professional marketing association, the AMA is the essential community for marketers. From students and practitioners to executives and academics, we aim to elevate the profession, deepen knowledge, and make a lasting impact. The AMA is home to five premier scholarly journals including: Journal of Marketing, Journal of Marketing Research, Journal of Public Policy and Marketing, Journal of International Marketing, and Journal of Interactive Marketing. Our industry-leading training events and conferences define future forward practices, while our professional development and PCM(R) professional certification advance knowledge. With almost 70 chapters and a presence on 350 college campuses across North America, the AMA fosters a vibrant community of marketers. The association's philanthropic arm, the AMA's Foundation, is inspiring a more diverse industry and ensuring marketing research impacts public good. The AMA Foundation strengthens and elevates the marketing profession by advancing knowledge, building a global community of marketing leaders, and supporting marketing initiatives that drive innovation and societal impact. AMA views marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. You can learn more about AMA's learning programs and certifications, conferences and events, and scholarly journals at AMA.org.

Westfair Communications
Sep 9th, 2026
American Marketing Association releases Season 8 of Marketing / And podcast.

American Marketing Association releases Season 8 of Marketing / And podcast. Includes 15 episodes hosted by CEO Bennie Johnson. The American Marketing Association (AMA) released Season 8 of its podcast, Marketing / And, which is hosted by the organization's CEO Bennie Johnson. For the eighth season, AMA will release a new episode each Wednesday, starting Sept. 9 through Jan. 20, 2027. Episode 1 of season 8, which went live on Wednesday, features Court Avenue Co-founder Daniel Khabie. "When the ground moves beneath us, the natural instinct is hesitation," Johnson said. "In our conversations for Season 8 of the podcast, we're seeing the exact opposite. Leaders are using that edge to move faster and bolder than ever before. I'm thrilled to bring you a new season of Marketing / And focused on how we transform market uncertainty into unstoppable momentum." Season 8 episodes: * Daniel Khabie, Co-founder of Court Avenue (posted) Release date: Wednesday, Sept. 9, 2026 - Susan Westwater, Co-Founder of Pragmatic Digital Release date: Wednesday, Sept. 16, 2026 - Ulli Appelbaum, Founder of First the Trousers Then The Shoes Release Date: Wednesday, Sept. 23, 2026 - Sean Greenwood, Vice President of Public Relations for Ben & Jerry's Release Date: Wednesday, Oct. 7, 2026 - John Cardone, Vice President of Marketing and Communications at Carlow University Release Date: Wednesday, Oct. 14, 2026 - Michael Vajda, President & Managing Director for Elevate Global's North American Operations Release Date: Wednesday, Oct. 21, 2026 - Arielle C. Baril, the Founder and Creative Director of Rielle and Dr. Denise Gravatt, Assistant Director of Communications for the College of Business at Florida Atlantic University Release Date: Wednesday, Oct. 28, 2026 - Kerel Cooper, Chief Marketing Officer at MarketCast Release Date: Wednesday, Nov. 4, 2026 - Dr. Vanitha Swaminathan, Thomas Marshall Professor of Marketing and Associate Dean for Research and Strategic Initiatives at the University of Pittsburgh Release Date: Wednesday, Nov. 11, 2026 - Dimi Albers, Global Chief Executive Officer of DEPT(R) Release Date: Wednesday, Nov. 18, 2026 - Shane Coker, SVP of Marketing at Osano Release Date: Wednesday, Dec. 2, 2026 - Paula Beadle, CEO of the Sponsorship Marketing Association Release Date: Wednesday, Dec. 9, 2026 - Ajit Mohan, Chief Business Officer at Snap Release Date: Wednesday, Dec. 16, 2026 - Britta Larson, Brand Principal at Conscious Minds Studios Release Date: Wednesday, Jan. 13, 2027 - Rob Volpe, CEO and Founder, Empathy Activist, LLC Release Date: Wednesday, Jan. 20, 2027

The Straits Times
Aug 12th, 2026
The Omnichannel Execution Gap: new global study by Anchanto reveals confidence is outpacing operational maturity.

The Omnichannel Execution Gap: new global study by Anchanto reveals confidence is outpacing operational maturity. Published Aug 12, 2026, 01:57 PM * Anchanto's global study surveyed 408 qualified commerce decision-makers from brands and retailers generating more than USD 100 million annually across North America, Europe, MEA, and APAC. * The Omnichannel Execution Gap reflects the divide between perceived performance and operational reality, with disconnected systems, limited visibility, and manual coordination preventing consistent execution across channels, inventory, fulfillment, and delivery. * While 86% are satisfied with their omnichannel performance, only 12% describe their operations as optimized, 6% have end-to-end visibility, and 55% still report high levels of manual effort. SINGAPORE, Aug. 12, 2026 /PRNewswire/ - Anchanto today released The State of Omnichannel Commerce 2026/2027, a new global study conducted with Demand Metric examining how enterprise brands and retailers are managing the growing complexity of modern commerce. The study identifies a clear divide between how organizations perceive their omnichannel performance and their ability to execute consistently across channels, systems, inventory, fulfillment, and markets. The report calls this the Omnichannel Execution Gap. Disconnected systems, fragmented workflows, limited visibility, and continued reliance on manual coordination remain barriers to consistent execution. "Brands and retailers have made significant progress in expanding across channels, marketplaces, and fulfillment models. But expansion alone does not create omnichannel maturity," said Vaibhav Dabhade, Founder and CEO of Anchanto. "The next competitive advantage will come from connected execution: bringing systems, inventory, workflows, fulfillment networks, and local market requirements together into one coordinated commerce operating model." AI leads the agenda, but connected operations remain the foundation AI and data capabilities lead the commerce transformation agenda, selected by 53% of respondents, ahead of cost reduction and efficiency at 46%. The most valuable use cases are focused on practical commerce decisions, including promotion and pricing effectiveness, marketplace performance visibility, and inventory and fulfillment prediction. However, AI's value depends on the quality and connectivity of the operating foundation beneath it. Disconnected systems, fragmented data, and manual workflows limit organizations' ability to apply AI consistently across the commerce operation. "The research shows that omnichannel maturity cannot be measured by channel presence or confidence alone," said John Follett, Co-Founder & Head of Research at Demand Metric. "Many organizations have built extensive commerce ecosystems, but the systems, workflows, and data behind them are not yet fully coordinated. Closing that gap will require leaders to evaluate operational reality more closely and build the connected foundation needed to support automation, AI, and continued growth." The report concludes that the next phase of commerce will not be defined by the number of channels an organization operates, but by how effectively it coordinates them. Organizations able to connect channels, systems, inventory, fulfillment, data, and local requirements will be better positioned to improve efficiency, protect margins, and scale customer experiences. About Anchanto Anchanto is a global SaaS company providing Brands, Retailers, and Logistics Service Providers with enterprise-grade omnichannel commerce and supply chain technology. Headquartered in Singapore, Anchanto operates across 12 countries in Asia Pacific, Europe, and the Middle East, with integrations to more than 200 marketplaces, webstores, carriers, and enterprise systems. About Demand Metric Demand Metric is a global research and advisory firm that helps organizations empower their people with the expertise, insights, and resources they need to unlock customer value and achieve sustainable growth. Through strategic partnerships with the AMA, ANA, and AIPMM, Demand Metric's resources have become the industry standard for business professionals. Media Contact: The issuer is solely responsible for the content of this announcement.

Robot Creative
Jul 13th, 2026
Robot Creative wins Gold and Bronze at the 2026 AMA Marketing Excellence Awards.

Robot Creative wins Gold and Bronze at the 2026 AMA Marketing Excellence Awards. July 13, 2026 SAN ANTONIO, TX - Robot Creative, a San Antonio marketing agency specializing in branding and fractional CMO services, was honored at the American Marketing Association (AMA) San Antonio chapter's 2026 Marketing Excellence Awards (MEAs), taking home two awards for client work completed in 2025. The agency earned Gold in the Non-Profit/Government category for a trade show campaign created for the San Antonio Manufacturers Association (SAMA), and Bronze in the Food & Beverage category for the "60 Years, 60 Cheers" 60th anniversary campaign for Sea Island Shrimp House. The MEAs recognize the strongest marketing work produced in the San Antonio area each year. Entries are judged by an impartial panel of AMA board members from another chapter, with every submission scored across strategy, execution and results. "These honors reflect the creativity and strategic thinking our team brings to every client relationship," said Lana Harris, Principal and Director of Marketing at Robot Creative. "We're especially proud that the winning campaigns brought significant visibility to both organizations." San Antonio Manufacturers Association - Gold, Non-Profit Trade Show campaign. The San Antonio Manufacturers Association (SAMA) is one of Texas's largest and most active manufacturing associations, representing more than 400 manufacturing businesses across industries including transportation, aerospace, electricity and diversified products. SAMA advocates for the manufacturing industry on public policy and regulatory matters and helps guide the education and training of the next generation of manufacturers. Robot Creative developed the campaign behind SAMA's 24th Annual South Central Texas Manufacturing Trade Show & Conference, the organization's flagship event, which brings together manufacturers, buyers, suppliers and partners for a full day of networking, panels and breakout sessions. The work spanned campaign strategy, creative and promotion designed to drive awareness, and exhibitor and attendee participation. Read about its SAMA trade show sponsorship. Sea Island Shrimp House - Bronze, Food & Beverage "60 Years, 60 Cheers" Campaign. Since 1965, Sea Island Shrimp House has been a family-owned seafood restaurant in San Antonio, serving generations of families with fresh, high-quality seafood and notable hospitality. To mark the restaurant's 60th anniversary, Robot Creative created the "60 Years, 60 Cheers" campaign, a celebration of six decades of community, seafood and Texas tradition. The campaign brought the milestone to life across channels, honoring the restaurant's history while inviting longtime and new guests alike to join the celebration. Read more about the restaurant anniversary campaign. About the awards. The AMA San Antonio Marketing Excellence Awards recognize outstanding marketing campaigns created by firms, businesses, agencies and organizations in the San Antonio area. Entries compete across categories including Business to Business, Food & Beverage, Higher Education/K-12, Healthcare, Non Profit/Government, Retail, and Tourism/Entertainment, with all submissions also considered for Best in Show. Learn more at AMA San Antonio. About Robot Creative. Founded in 1998, Robot Creative is an award-winning San Antonio marketing agency specializing in branding, fractional CMO services, branding, and outsourced marketing for companies seeking accelerated growth and increased visibility. The firm's work has been recognized with ADDYs, Bronze Quill Awards, Summit International Awards and AMA Marketing Excellence Awards. To learn more, contact its team.

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