American Senior Benefits

American Senior Benefits

Independent insurance broker for seniors

Overview

American Senior Benefits works as an independent insurance broker focused on seniors. It helps clients find suitable insurance solutions at affordable prices by guiding them through personalized, needs-based decisions. The company serves as a customer-first intermediary, answering only to its clients rather than any insurer, and emphasizes precise, careful recommendations to match each person’s situation. Its goal is to support seniors in making informed insurance choices that fit their needs and budget, strengthening both the customers and the organization in the process.

About American Senior Benefits

Simplify's Rating
Why American Senior Benefits is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Financial Services

Healthcare

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Olathe, Kansas

Founded

2005

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Simplify's Take

What believers are saying

  • SSA’s 2.8% 2026 COLA increases retiree income and supports supplemental-insurance demand.
  • Aging boomers keep expanding ASB’s addressable market for Medicare and annuity products.
  • Integrity’s March 9, 2026 partner page shows ASB remains an active platform partner.

What critics are saying

  • Bankers Life v. ASB continues in 2026, alleging trade-secret theft and Protocol breaches.
  • Winters v. ASB led a TCPA class action; telemarketing practices remain lawsuit magnets.
  • If commissions tighten or referrals dry up, ASB’s agent-recruitment model collapses fast.

What makes American Senior Benefits unique

  • ASB sells only senior-market products: Medicare, annuities, life, long-term care.
  • Integrity acquired ASB on July 16, 2019, adding national distribution and support.
  • ASB still touts 100-plus locations and 1,500 affiliated agents, preserving local reach.

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Benefits

Hybrid Work Options

Company News

The Business Journals
Jan 11th, 2023
East ICT office building has a new owner — and new firm arriving

American Senior Benefits will move its Wichita office later this year to the building at 1841 N. Rock Road, which counts Riedl First Securities Company of Kansas among its tenants.

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