American Senior Benefits

American Senior Benefits

Independent insurance advisor for seniors

Overview

What American Senior Benefits does: It helps seniors find and purchase the right insurance options. As an independent advisor, it answers only to customers, not to any single insurer, and works to present choices that fit each person’s needs at affordable prices. How its product works: Advisors assess a customer’s needs, compare available plans from multiple insurers, explain the options in clear terms, and assist with enrollment to ensure the selected plan is in place. How it differs from competitors: The independence from insurer ties means customers receive unbiased comparisons and personalized guidance focused on affordability and suitability, not on steering to a particular product. The goal: to empower seniors to make well-informed insurance decisions that fit their budget and life circumstances, strengthening both the customers and the organization through trustworthy service.

About American Senior Benefits

Simplify's Rating
Why American Senior Benefits is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Financial Services

Healthcare

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Olathe, Kansas

Founded

2005

Get referred to American Senior Benefits

See people who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • Legacyasb posted 1,800 agents and 165 locations in July 2026, showing operating breadth.
  • Job listings in June and September 2026 show ongoing hiring in Overland Park and Omaha.
  • Social Security COLA rises 2.8% in 2026, supporting senior insurance and retirement sales conversations.

What critics are saying

  • Bankers Life sued ASB in 2022 over trade secrets, Protocol breaches, and solicitation.
  • Winters v. American Senior Benefits alleges TCPA spam calls, exposing damages and compliance scrutiny.
  • Integrity owns ASB; any Integrity restructuring or portfolio shift could permanently compress ASB autonomy.

What makes American Senior Benefits unique

  • Integrity acquired American Senior Benefits on July 16, 2019, adding distribution scale.
  • Legacyasb says it runs 1,800 affiliated agents across over 165 locations.
  • The business targets Medicare, life insurance, and retirement planning for seniors.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Hybrid Work Options

Company News

The Business Journals
Jan 11th, 2023
East ICT office building has a new owner — and new firm arriving

American Senior Benefits will move its Wichita office later this year to the building at 1841 N. Rock Road, which counts Riedl First Securities Company of Kansas among its tenants.

Recently Posted Jobs

Sign up to get curated job recommendations

American Senior Benefits is Hiring for 259 Jobs on Simplify!

Find jobs on Simplify and start your career today

Don't see your dream role? Check out thousands of other roles on Simplify. Browse all jobs →