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Overview
Amika develops and sells a wide range of haircare products and styling tools designed for all hair types, textures, and ages. These products work through clean, cruelty-free formulas organized into 11 specific collections that address various hair needs like frizz control or shine without using sulfates or parabens. The company distinguishes itself from competitors through its Brooklyn-inspired creative culture and a strict commitment to environmental ethics, including Climate Neutral certification and a pursuit of B Corp status. Amika’s goal is to provide inclusive beauty solutions while minimizing its environmental footprint by offsetting carbon emissions and maintaining high social responsibility standards.
About amika
Industries
Social Impact
Consumer Goods
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
New York City, New York
Founded
2009
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Simplify's Take
What believers are saying
- February 2026 Hair Cuttery rollout widens distribution immediately across 500-plus salons.
- March and April 2026 Sephora, SalonCentric, and campaign activity keep demand visible.
- November 2025 Rooted in Growth awarded $200,000, strengthening stylist loyalty and founder goodwill.
What critics are saying
- Ulta launched amika December 1, 2025; retailer overlap invites channel conflict.
- April 2026 body-care expansion stretches a hair brand into unproven categories.
- Bansk’s ownership makes amika dependent on exit timing; a weak sale compresses reinvestment.
What makes amika unique
- amika spans salons, Sephora, and digital; Bansk bought it in 2022.
- February 2026 Hair Cuttery added amika across 500-plus U.S. locations.
- April 2026 launched On Your Wavelength, reinforcing salon-born professional credibility.
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Benefits
Hybrid Work Options
Remote Work Options
Growth & Insights and Company News
6 month growth
↑ 20%1 year growth
↑ 20%2 year growth
↑ 20%Tricoci University of Beauty Culture partners with Amika. Tricoci University now carries a range of Amika's most popular products, which are being incorporated into classroom curriculums. May 29, 2026 Assistant Editor Tricoci University of Beauty Culture announced its partnership with Amika. This brings the brand's professional haircare products into Tricoci University and student salons across all 15 campuses. The partnership reflects Tricoci University's continued commitment to providing students with hands-on experience using modern, in-demand products that align with current beauty industry trends. Tricoci University now carries a range of Amika's most popular products, including dry shampoos, dry hair masks, frizz treatments, hair primers, mousse, hairsprays, and finishing products. Amika products are also now being incorporated into classroom curriculum and hands-on training experiences for students across all Tricoci University campuses. Larry Foster, Chief Operating Officer at Tricoci University of Beauty Culture, commented, "Partnering with Amika allows us to provide students with exposure to innovative, salon-quality products they will encounter throughout their careers. By incorporating these products into both our classrooms and salon environments, we're helping students build the technical skills, product knowledge, and confidence needed to succeed in today's beauty industry." The partnership was introduced through SalonCentric, and facilitated by Tricoci University representative Kandace Smith. Smith also helped coordinate Amika's visit to Tricoci University's Libertyville and Rogers Park campuses as part of the "Amika Means Friend Tour." While the tour primarily visited SalonCentric locations, Tricoci University was the only beauty school selected as a stop. The visit provided students and educators with a unique opportunity to engage directly with the brand and learn more about its products, culture, and approach to professional haircare.
NEW YORK, NY, Nov. 13, 2025 (GLOBE NEWSWIRE) -- amika, the Brooklyn-born, B Corp-certified haircare brand, announces the recipients of its third...
NEW YORK, April 2, 2025 /PRNewswire/ -- Citizen Scientist, amika, and Airthings are collaborating on the #CleanerAirHaircare initiative to evaluate indoor air quality and resulting potential health risks in salons across the amika network. The initiative will start with air quality testing in five salons throughout New York and New Jersey, focusing on VOCs, CO2, and particulate matter, and raising awareness about occupational health risks in the beauty industry.The #CleanerAirHaircare initiative aims to:
Amika recently launched in South East Asia in the latter half of 2023 in partnership with beauty retailer Sephora.
Brooklyn-based, B Corp-certified hair care brand Amika has launched its first immersive virtual experience, "the Amikaverse," on Roblox in partnership with experiential e-commerce company Obsess.
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About amika
Industries
Social Impact
Consumer Goods
Company Size
501-1,000
Company Stage
Acquired
Total Funding
N/A
Headquarters
New York City, New York
Founded
2009
amika is Hiring for 10 Jobs on Simplify!
Find jobs on Simplify and start your career today