AAmiri creates luxury fashion for men and women, designing and producing ready-to-wear clothing, footwear, and accessories with a focus on denim. The brand sells through its own flagship stores and a wholesale network, reaching customers worldwide. Its products and aesthetic fuse Californian rock 'n' roll influence with haute couture craftsmanship, and are distributed in major cities via standalone flagships and more than 160 high-end retailers. Compared with competitors, Amiri differentiates itself through its distinctive blend of rebellious, rock-inspired style and high-end craftsmanship, supported by a direct-to-consumer approach and selective wholesale partnerships to maintain exclusivity. The company aims to be a leading global luxury brand known for fashion-forward, premium denim and accessories, delivered through an expanding network of flagship stores and premium retailers.
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Industries
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, CA
Founded
2014
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Amiri opens first Latin american store in Mexico City. The two-story boutique is on the high-end Avenida Presidente Masaryk in Polanco. November 4, 2026, 4:52pm Amiri is headed south of the border. The Los Angeles-based designer brand has opened its first flagship in Latin America, in Mexico City. The two-story, 2,863-square-foot store on Avenida Presidente Masaryk in Polanco, the most expensive shopping street in the city, is part of the company's global expansion. Designed by founder and creative director Mike Amiri, the store reflects the distinct design language of Amiri boutiques worldwide, while also nodding to the culture of the city through the use of locally sourced materials and furnishings. The exterior facade is rendered in Santo Tomás marble, quarried in Mexico, which is also used on the interior as accents on display cases and columns. The marble is complemented by cream-colored travertine flooring, neutral, textural wallpaper and sheer drapes intended to be reminiscent of Old Hollywood and the draped curtains of midcentury movie houses that have long been at the center of Amiri's inspiration. Sculptural timber seating, leather lounge chairs, artisan-crafted tables and textured carpeting are also included in the space. Alongside these, the boutique showcases a selection of works by artists Stefano Di Cristofaro, Emiliano Massimini and Alex Slonimsky. The Mexico City flagship offers ready-to-wear, footwear and accessories for both men and women. Amiri now operates more than 30 stores globally. In the first half of 2026, the privately owned fashion house, with Italian fashion group OTB as a minority partner, posted a 10 percent sales increase, bringing its volume to around $300 million. Newsletters
13 new shops to open this fall in New York City. New York's fashion scene gets a fresh fall upgrade with 13 stylish new store openings worth adding to your shopping itinerary. October 21, 2026 Soho gets a dose of West Coast cool as AMIRI debuts at a new address on Greene Street. The brand's new 5,254-square-foot space brings founder and creative director Mike Amiri's distinctly Los Angeles point of view to downtown Manhattan, pairing fashion with equally considered design. Desert-inspired interiors set the tone, with green and honey onyx, warm woods and curated art creating a space that feels polished yet effortlessly cool. Against the sleek backdrop, AMIRI's signature streetwear-inflected collections take center stage - a fitting addition to one of New York's most fashion-forward neighborhoods. 71 Greene St., amiri.com Beyond Yoga Beyond Yoga is bringing its signature softness to New York City with an immersive 2,300-square-foot pop-up in the heart of Flatiron. Open through January, the space brings the brand's joy-first approach to movement, style and community to life through fitness classes, special events and feel-good experiences. Visitors can also shop Beyond Yoga favorites and discover its latest innovation, glowzone(TM), a high-performance collection designed for high-sweat movement. 108 5th Ave., beyondyoga.com GUZEMA Fine Jewelry Soho shines a little brighter with the debut of GUZEMA Fine Jewelry's new storefront, arriving just in time to celebrate the brand's 10th anniversary. Founded in 2016, the jewelry house brings its signature fashion-forward fine jewelry to the 1,100-square-foot space, where yellow, white and rose gold meet brilliant VVS diamonds. Designed with Victoria Yakuha, the minimalist interiors offer a refined backdrop that lets the real stars - the jewels, of course - do the sparkling. 112 Wooster St., guzema.com La Coqueta After a series of pop-ups in Charleston and Palm Beach, La Coqueta has officially put down roots in New York City. The beloved Spanish label brings its timeless approach to dressing stateside with a permanent boutique showcasing the beautifully crafted children's wear that earned it a devoted following - from heirloom-worthy classics to the season's most coveted arrivals. Adding to the excitement, the brand's womenswear collection debuts in New York alongside its signature pieces for little ones, ushering in a stylish new chapter for the European-inspired fashion house. 1226 Madison Ave., Modern Luxury.lacoquetakids.com Marc-Antoine Barrois SoHo gets a scent-sational upgrade with the arrival of Marc-Antoine Barrois, as the Parisian fragrance house makes its downtown debut. Inspired by the designer's affection for New Yorkers, the space brings the brand's distinctive universe to life, with cult-favorite fragrances like Ganymede and B683 sharing the spotlight with ready-to-wear, accessories and artful interior details. Equal parts boutique and sensory escape, the new address gives SoHo another very chic reason to stop and smell the perfume. 120 Wooster St., marcantoinebarrois.com Moncler makes a major fashion move this season with the debut of its Fifth Avenue flagship. Designed by Gilles & Boissier, the boutique marks the brand's largest store, bringing Moncler's signature DNA to life through sculptural columns, arches, textured walls and a checkerboard floor. Spanning two floors of pure alpine-meets-urban style, the ground level houses Men's, Women's and Enfant collections, while the second floor is dedicated to Moncler Grenoble. Reimagining the old home of the iconic FAO Schwarz, consider Fifth Avenue officially outfitted for the season. 767 5th Ave., moncler.com Amsterdam-based design house Róhe brings its refined European sensibility stateside with the debut of its New York flagship in SoHo. Founded by Marieke Meulendijks and Maickel Weyers, the brand is known for elevated minimalism, precise tailoring and wardrobe staples that make everyday dressing feel anything but basic. From impeccably cut coats to sleek separates and luxe essentials, the new downtown address offers plenty of reasons to give your closet a European upgrade. 77 Mercer St., roheframes.com Scottish roots meet downtown cool as RÙADH debuts its first by-appointment studio in Soho. Founded by Scottish-born designer and denim veteran Jac Cameron, the New York-based label has quickly made its mark with an elevated approach to everyday dressing, blending considered craftsmanship, natural materials and a distinctly understated sensibility. Expect the brand's signature denim alongside sculptural Scottish knitwear, effortless separates and outerwear designed with longevity in mind. ruadh.com Fashion gets a fresh address on Madison Avenue as RUTI debuts its first New York City store, bringing founder Ruti Zisser's effortlessly cool approach to getting dressed to the Upper East Side. The assortment includes the brand's viral On The Loose Work Pants alongside a lineup of flattering, functional and undeniably chic staples designed to work hard in your wardrobe. Founded in 2009 with the idea of changing the relationship women have with their closets, RUTI proves that comfort and great style don't have to compete - here, you can have both. 1100 Madison Ave., ruti.com Still Here The West Village gets a denim upgrade as Still Here debuts its fourth New York City store in the heart of the neighborhood. Known for its flattering fits and vintage-inspired approach to everyday denim, the brand brings its best-selling styles, like the Life, Cool and Sport jeans, to its newest address. Designed to outlast the trend cycle while still feeling decidedly of-the-moment, Still Here's jeans have already become a fixture on the streets of New York - making the West Village a fitting place to call home. 89 Christopher St., stillhere.nyc Madison Avenue gets a master class in effortless dressing as TWP brings its signature downtown cool uptown for the first time. The brand's new boutique joins its Howard Street flagship, translating TWP's understated approach to luxury into an equally considered setting. Sisal flooring, vintage furnishings and touches of greenery mingle with custom details, while a partnership with Onna House puts female artistry front and center. A handwoven tapestry by Upper West Side artist Patricia Udell and sculptural basketry by upstate artist Katie Grove give local craft a well-deserved spotlight. The result? A space that feels distinctly TWP - effortless, artful and proof that downtown cool looks very good uptown. 845 Madison Ave., twpclothing.com Uniform Object Soho gets a dose of sparkle as Uniform Object debuts its first-ever flagship. Founded by David and Katie Farrugia, the jewelry brand is known for its striking use of 18-karat gold, precious gemstones and natural diamonds, all reimagined with a distinctly modern edge. Inside, expect show-stopping pieces that play with timeless silhouettes while pushing fine jewelry into decidedly unexpected territory. 79 Grand St., uniformobject.com Yigal Azrouël Fashion veteran Yigal Azrouël brings its signature sensibility uptown with the debut of the brand's new Madison Avenue store, arriving just in time for a fall wardrobe refresh. The Israeli-born designer's eye for effortless sophistication comes through in every piece, from artfully draped dresses and sharply tailored separates to statement-making outerwear. Long synonymous with downtown New York style, Azrouël's latest address proves his distinctive approach to dressing feels just as at home on Madison Avenue. 1086 Madison Ave., yigal-azrouel.com Filed under:
AMIRI dresses FC Barcelona in striped suits and garnet leather for Season Two. The collection reinterprets the club's signature striped kits through precision-cut wool suiting, refined accessories and contemporary silhouettes. Summary. AMIRI and FC Barcelona unveil Season Two of their ongoing formalwear partnership. Highlights include striped grey wool suits, garnet leather outerwear and tailored executive ensembles. Monogrammed leather accessories complete the collection, blending luxury craftsmanship with football heritage. AMIRI and FC Barcelona have unveiled the second season of their men's formalwear, bringing a contemporary luxury perspective to the Spanish football club's off-pitch wardrobe. Building on AMIRI's role as the club's official formalwear partner, the latest Winter collection explores the relationship between traditional tailoring and sporting identity, drawing on FC Barcelona's 126-year heritage and the Los Angeles-based label's distinctive approach to modern menswear. At the core of the players' wardrobe is an Italian-tailored suit crafted from multi-striped grey wool, subtly referencing the striped design of Barcelona's iconic football kits. The ensemble comprises a double-breasted, two-button jacket with peaked lapels and a signature MA nickel pin, paired with slightly flared trousers and a relaxed striped Oxford shirt in cotton-blend poplin. A garnet silk-twill tie introduces a nod to the club's signature blaugrana colors, while a matching lambskin leather blouson provides a sportier counterpoint to the tailored pieces. The leather jacket features a shirt collar and an intricately embossed Barça crest across the chest and back, incorporating historical symbols including Saint George's Cross, the Catalan Senyera and a vintage-style football. The collaboration also extends to FC Barcelona's executives and leadership, introducing a more understated formalwear offering centered on steel-grey tailoring. A single-breasted, one-button jacket with peaked lapels is paired with classic-fit trousers, a crisp white Oxford shirt and a matching garnet silk tie, complemented by a six-button, double-breasted overcoat in pure wool. Completing the collection is a selection of leather accessories in rich grey, including a travel duffle bag, a players' dopp kit and a belt, each featuring AMIRI's signature MA Quad Monogram or branded hardware. For more information, visit AMIRI's official website.
AMIRI unveils Season Two of its FC Barcelona formalwear. AMIRI's second FC Barcelona formalwear collection dresses players and executives in Italian-tailored grey suiting and more. Haute Living AMIRI unveiled the second season of its official formalwear partnership with FC Barcelona on October 19, 2026, dressing the club's players and executives for the 2026/27 season in Italian-tailored grey suiting and a garnet lambskin blouson embossed with the Barça crest. The Los Angeles house, founded in Hollywood in 2014 by Mike Amiri, first signed on as the club's formalwear partner in November 2025, and Season Two is where the partnership starts to look like a wardrobe rather than a uniform. Photo Credit: AMIRI "Fashion and football share a powerful connection through creativity, individuality, and the art of self-expression," says Mike Amiri, Founder and Creative Director of AMIRI. "Both celebrate the freedom to express identity through movement, style, and instinct. Both are built on a foundation of craftsmanship, precision, and an unwavering pursuit of excellence. What I find particularly inspiring about FC Barcelona is the balance between heritage and modernity, a deep respect for tradition alongside a constant desire to evolve and redefine what is possible. These are values that resonate deeply with AMIRI." The Winter collection for players centers on a precision-fit, Italian-tailored suit in multi-striped grey wool, a direct visual echo of the team's distinctive striped kits on the pitch. The double-breasted two-button jacket is finished with an MA nickel pin on the peaked lapel, paired with slightly flared trousers with slash pockets. A relaxed-fit striped Oxford shirt in cotton-mix poplin and a silk twill tie in garnet - one of the emblematic colors of the Club's famed blaugrana kit - complete the base look. The statement piece is a shirt-collar blouson jacket in garnet lambskin leather, whose sportswear silhouette carries the full visual weight of the collaboration. An intricate relief-embossed Barça crest covers the chest and back, with each section paying tribute to the Club, the city of Barcelona and the region of Catalonia through motifs including the Saint George's Cross, the Senyera (the Catalan flag) and a vintage-style soccer ball. It is the most specifically AMIRI piece in the collection and the one that most clearly communicates what the partnership is built on: the athlete as cultural figure, dressed accordingly. Photo Credit: AMIRI The formalwear for FC Barcelona's club executives and leadership takes a different register. The managerial proposal centers on sleek, steel-grey suiting in a compact wool-mix, cut into a single-breasted one-button peak-lapel jacket and classic-fit trousers with slash pockets. A white Oxford shirt in cotton poplin and a garnet silk-twill tie - matching the players' - complete the look, finished with a grey double-breasted six-button overcoat in pure wool. That shared garnet tie is the quiet detail that binds both wardrobes into a single visual statement. Rounding out the wardrobe is a selection of fine leather goods in rich grey, embossed with AMIRI's signature MA Quad Monogram: a travel duffle, a players' dopp kit and a belt featuring the MA Monogram as buckle. Players including Lamine Yamal, Pedri González, Jules Koundé and Raphinha front the campaign imagery for the new collection [VERIFY full roster with AMIRI PR; reported by WWD]. Photo Credit: AMIRI "In sport, the athletes are the stars, a counterpart to the Hollywood idols who have always inspired AMIRI," the brand notes. The logic is straightforward: AMIRI began with one-off stage pieces for legendary performers, and FC Barcelona's players are performers on another stage - a thread that runs back through campaigns like AMIRI's Autumn-Winter 2026 love letter to LA and its old-Hollywood Pre-Spring campaign. Joan Soler i Ferré, Vice President of the Commercial Area of FC Barcelona, frames it directly: "This collaboration goes beyond style, bringing together two identities with a strong sense of character and a distinctive global presence. This season's suits reflect that shared vision, combining AMIRI's craftsmanship and contemporary design with details inspired by the Club, the city of Barcelona and Catalonia." Season Two is cut for the club, not the shop floor, but AMIRI's leather outerwear, MA Quad Monogram leather goods and leather trainers translate the look off the pitch. Photo Credit: Courtesy of END. Photo Credit: Courtesy of Nordstrom Photo Credit: Courtesy of Selfridges Frequently asked questions. What is the AMIRI FC Barcelona partnership? What is in the AMIRI FC Barcelona Season Two collection? When did AMIRI become FC Barcelona's formalwear partner? Who is in the AMIRI FC Barcelona Season Two campaign? AMIRI AMIRI Barça crest leather jacket AMIRI FC Barcelona AMIRI FC Barcelona 2026/27 suits AMIRI FC Barcelona Season Two AMIRI garnet lambskin blouson AMIRI leather goods AMIRI Lightweig AMIRI MA Quad Monogram FC Barcelona
Amiri expands into kidswear with Brave Kid licensing for Spring 2027 rollout. Amiri signs a licensing deal with Brave Kid (OTB Group) to launch its first kidswear line, featuring denim, sportswear, and a formal suit portfolio for boys, girls, and babies, debuting spring 2027 worldwide. Amiri teams with Brave Kid for first-ever kidswear collection. Los Angeles-based luxury label Amiri is expanding its product universe through a licensing agreement with Brave Kid, the children's division of Renzo Rosso's OTB Group. The collaboration signals a strategic move to extend Amiri's denim, rock-leaning aesthetics, and signature branding into the next generation, with a first drop planned for spring 2027 and availability beginning in November. Under the deal, Brave Kid will oversee production and distribution of Amiri-branded children's wear for boys, girls, and babies. The capsule reportedly blends Amiri's casual-luxe DNA - think denim, hoodies, tees, and sportswear staples - with the label's MA crest and bones embroidery, as well as crystal embellishments and a new formal suit option for boys. The collection will be distributed through select Amiri flagships, the Amiri website, Brave Kid's site, and select childrenswear retailers worldwide, reflecting a diversified retail approach that mirrors Amiri's adult distribution model. The move aligns with OTB's broader strategy of licensing family brands - standing alongside Diesel, MM6 Maison Margiela, Marni and more - while expanding Brave Kid's roster with luxury peers. Note: The licensing framework positions Amiri to leverage Brave Kid's established children's apparel network while preserving brand voice for a younger audience. Editor's synthesis based on licensing context From a strategic lens, the Amiri-Brave Kid collaboration signals several operational and merchandising implications for luxury brands navigating children's licensing. The product mix - denim, hoodies, and logo-driven pieces - reflects a trend toward durable essentials with brand-specific embellishments, while the introduction of a formal boys' suit indicates a foray into occasionwear that has historically remained scarce in luxury kidswear. * Strategic rationale: Extend brand equity into a new segment with minimal production risk via a licensing partner. * Product architecture: Balance signature branding (bones embroidery, MA crest) with kid-appropriate materials and fits. * Distribution play: Combine flagship availability with Brave Kid's network to maximize reach without diluting luxury positioning. * Future-forward risk: Monitoring the balance between adult-luxury aesthetics and kid-friendly wearability to avoid over-tetching the brand. * Sustainability note: Licensing models require strict supply chain governance to ensure ethical sourcing and product longevity. Amiri's European expansion, highlighted by a Milan store opening in late 2024 and the company's continued investment in European offices, underscores a deliberate push to embed the brand deeper into high-fashion markets. The Brave Kid alliance - and the broader OTB licensing ecosystem - offers Amiri a streamlined pathway to scale distribution while leveraging Brave Kid's operational strengths in children's apparel production. This is particularly relevant for retail teams considering expansion into kids' luxury segments or revisiting family-focused retail calendars that align with the Spring 2027 launch window. For operators and trend forecasters, several takeaways emerge. First, there is growing appetite among luxury brands to introduce age-segmented capsules without fully committing internal production capacity. Second, the inclusion of the MA quad monogram on varsity pieces and the use of crystal accents indicate a clear signaling that the kid line is not a mere license downgrade but a curated extension designed to carry brand equity across demographics. Third, the formal suit for boys reveals a willingness to experiment with sophisticated tailoring in children's wear, which could influence future fabric choices, sizing, and risk management for children's product safety standards. Industry observers should watch how Amiri calibrates price positioning, material quality, and packaging for a younger consumer while maintaining luxury cachet. The licensing path with Brave Kid also raises questions about cross-pollination with other OTB houses in Brave Kid's portfolio, potential cross-pollination opportunities in marketing campaigns, and the role of flagship events (and possibly fashion weeks) in driving early visibility for the line.
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Industries
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, CA
Founded
2014
Find jobs on Simplify and start your career today
Don't see your dream role? Check out thousands of other roles on Simplify.Browse all jobs