Amiri

Amiri

Luxury fashion brand: ready-to-wear and denim

Overview

Amiri creates luxury fashion for men and women, designing and producing ready-to-wear clothing, footwear, and accessories with a focus on denim. The brand sells through its own flagship stores and a wholesale network, reaching customers worldwide. Its products and aesthetic fuse Californian rock 'n' roll influence with haute couture craftsmanship, and are distributed in major cities via standalone flagships and more than 160 high-end retailers. Compared with competitors, Amiri differentiates itself through its distinctive blend of rebellious, rock-inspired style and high-end craftsmanship, supported by a direct-to-consumer approach and selective wholesale partnerships to maintain exclusivity. The company aims to be a leading global luxury brand known for fashion-forward, premium denim and accessories, delivered through an expanding network of flagship stores and premium retailers.

Significant Headcount Growth

About Amiri

Simplify's Rating
Why Amiri is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Design

Consumer Goods

Company Size

501-1,000

Company Stage

N/A

Total Funding

N/A

Headquarters

Los Angeles, California

Founded

2014

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Simplify's Take

What believers are saying

  • Surpassed $300 million in sales in 2025, validating scalable luxury model.
  • Planned 10 new stores in 2026, including Bond Street London boutique.
  • Collaborations with Browns and La La Land drive cross-industry marketing visibility.

What critics are saying

  • OTB Group ownership threatens brand autonomy within 12–18 months.
  • Wholesale dependency on 160+ retailers exposes margins to markdowns.
  • High $1,000+ jeans price creates vulnerability to economic downturns.

What makes Amiri unique

  • Blends Californian rock 'n' roll culture with haute couture craftsmanship.
  • Specializes in hand-ripped, distressed denim with intricate leather patches and embroidery.
  • Cultivates celebrity appeal through stage outfits for Beyoncé and Axl Rose.

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Benefits

Professional Development Budget

Growth & Insights and Company News

Headcount

6 month growth

26%

1 year growth

26%

2 year growth

27%
Century City - Westwood News
Jun 25th, 2026
La La Land Kind Cafe brings back the Keith Lee latte to all stores, launches exclusive Amiri latte in Beverly Hills.

La La Land Kind Cafe brings back the Keith Lee latte to all stores, launches exclusive Amiri latte in Beverly Hills. The strawberry-matcha favorite returns to the coffee shop's full lineup, while a custom pistachio latte debuts. La La Land Kind Cafe has updated its menu with the return of a fan-favorite drink at all its stores, as well as a highly exclusive, fashion-forward beverage collaboration at its Beverly Hills reserve location. The coffee shop chain has officially brought back the Keith Lee Latte at all of its locations to coincide with peak strawberry season. Available strictly as an iced beverage, the drink features a fresh strawberry base layered with a double portion of ceremonial-grade matcha, a signature house syrup, a fluffy matcha cold foam cloud, and flaky sea salt. Regular sizes are prepared with 6 grams of matcha powder, while large orders contain 8 grams. Meanwhile, the brand's specialty location, La La Land Reserve on North Canon Drive, is hosting a limited-time luxury takeover in partnership with fashion house AMIRI. The centerpiece of the neighborhood collaboration is the Pistachio Cream Latte, a drink that layers silky pistachio cream over a customer's choice of espresso or ceremonial matcha. Available exclusively at the Beverly Hills coffee shop, the drink is served in a custom, co-branded keepsake glass. The retail crossover also extends onto Rodeo Drive, where the AMIRI boutique has released a limited-edition variation of its Mini Honey Bag. Designed with winter-white leather and a pistachio-green interior that mirrors the signature drink, the bag is available exclusively at the 461 N. Rodeo Drive flagship store and AMIRI.com.

CPP-LUXURY
Feb 23rd, 2026
AMIRI steps up retail expansion in Europe

AMIRI steps up retail expansion in Europe. Posted On February 23, 2026 CPP-LUXURY AMIRI is set to continue its expansion into Europe through the opening of a new retail location on London's Bond Street. The brand surpassed $300 million in sales last year and plans on opening 10 new stores in 2026 as part of a wider globalisation strategy. In 2025, AMIRI opened in Milan its first store in Europe. Located at Via della Spiga 18, on the corner with Via Sant'Andrea, the new Amiri European flagship was designed to blend its California heritage with the influence of its new European home.

PAUSE Magazine
May 10th, 2024
Amiri Launches Second Retail Space in Dubai

Amiri launches second retail space in Dubai.

SIMON SAYS DRIP LTD
Dec 12th, 2023
AMIRI INTRODUCES THE "INDIGO SKYLINE" HOLIDAY CAPSULE

Amiri introduces the "Indigo Skyline" Holiday capsule.

Bizcommunity
Nov 28th, 2023
Amiri opens first South African store at Sandton City

Amiri opens first South African store at Sandton City.

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