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Amiri creates luxury fashion for men and women, designing and producing ready-to-wear clothing, footwear, and accessories with a focus on denim. The brand sells through its own flagship stores and a wholesale network, reaching customers worldwide. Its products and aesthetic fuse Californian rock 'n' roll influence with haute couture craftsmanship, and are distributed in major cities via standalone flagships and more than 160 high-end retailers. Compared with competitors, Amiri differentiates itself through its distinctive blend of rebellious, rock-inspired style and high-end craftsmanship, supported by a direct-to-consumer approach and selective wholesale partnerships to maintain exclusivity. The company aims to be a leading global luxury brand known for fashion-forward, premium denim and accessories, delivered through an expanding network of flagship stores and premium retailers.
Industries
Design
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2014
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Professional Development Budget
La La Land Kind Cafe brings back the Keith Lee latte to all stores, launches exclusive Amiri latte in Beverly Hills. The strawberry-matcha favorite returns to the coffee shop's full lineup, while a custom pistachio latte debuts. La La Land Kind Cafe has updated its menu with the return of a fan-favorite drink at all its stores, as well as a highly exclusive, fashion-forward beverage collaboration at its Beverly Hills reserve location. The coffee shop chain has officially brought back the Keith Lee Latte at all of its locations to coincide with peak strawberry season. Available strictly as an iced beverage, the drink features a fresh strawberry base layered with a double portion of ceremonial-grade matcha, a signature house syrup, a fluffy matcha cold foam cloud, and flaky sea salt. Regular sizes are prepared with 6 grams of matcha powder, while large orders contain 8 grams. Meanwhile, the brand's specialty location, La La Land Reserve on North Canon Drive, is hosting a limited-time luxury takeover in partnership with fashion house AMIRI. The centerpiece of the neighborhood collaboration is the Pistachio Cream Latte, a drink that layers silky pistachio cream over a customer's choice of espresso or ceremonial matcha. Available exclusively at the Beverly Hills coffee shop, the drink is served in a custom, co-branded keepsake glass. The retail crossover also extends onto Rodeo Drive, where the AMIRI boutique has released a limited-edition variation of its Mini Honey Bag. Designed with winter-white leather and a pistachio-green interior that mirrors the signature drink, the bag is available exclusively at the 461 N. Rodeo Drive flagship store and AMIRI.com.
AMIRI steps up retail expansion in Europe. Posted On February 23, 2026 CPP-LUXURY AMIRI is set to continue its expansion into Europe through the opening of a new retail location on London's Bond Street. The brand surpassed $300 million in sales last year and plans on opening 10 new stores in 2026 as part of a wider globalisation strategy. In 2025, AMIRI opened in Milan its first store in Europe. Located at Via della Spiga 18, on the corner with Via Sant'Andrea, the new Amiri European flagship was designed to blend its California heritage with the influence of its new European home.
Amiri launches second retail space in Dubai.
Amiri introduces the "Indigo Skyline" Holiday capsule.
Amiri opens first South African store at Sandton City.
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Industries
Design
Consumer Goods
Company Size
501-1,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2014
Find jobs on Simplify and start your career today