Amiri
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About Amiri
Industries
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2014
Overview
Simplify's Take
What believers are saying
- Expansion into Dubai and South Africa enhances brand visibility in emerging markets.
- Collaboration with Browns and Phonica Records strengthens appeal in music and fashion crossover market.
- Featuring Black Star in AW23 campaign aligns Amiri with influential music figures.
What critics are saying
- Rapid expansion may lead to overextension and operational challenges in new markets.
- Collaborations could dilute brand identity if not aligned with core values.
- California cool style may not resonate with diverse market preferences, affecting sales.
What makes Amiri unique
- Amiri integrates fashion with music culture, attracting a younger, music-savvy audience.
- The 'Indigo Skyline' Holiday capsule focuses on seasonal, limited-edition collections for exclusivity.
- Innovative materials in Le Besace Bag showcase Amiri's commitment to product diversification.
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Company News
Amiri launches second retail space in Dubai.
Amiri introduces the "Indigo Skyline" Holiday capsule.
Amiri opens first South African store at Sandton City.
Alongside the collection, Browns and Amiri have teamed up with Soho's Phonica Records, "providing an expertly curated selection of vinyls for customers to browse and purchase".
STARRING the infamous Brooklyn-born music duo Black Star, Amiri releases its new autumn-winter 2023 Icon campaign.
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About Amiri
Industries
Consumer Goods
Company Size
201-500
Company Stage
N/A
Total Funding
N/A
Headquarters
Los Angeles, California
Founded
2014
Amiri is Hiring for 0 Jobs on Simplify!
Find jobs on Simplify and start your career today