amma pregnancy tracker is now amma family. amma's audience and its offer to brands now reach well beyond pregnancy, so its corporate identity changes from amma pregnancy tracker to amma family. When amma launched, its core product was a pregnancy tracker, and most advertisers came to amma to reach expectant mothers. Its audience has since grown well beyond pregnancy, and so have the categories of brands it can work with: from pregnancy products to food and beverages, household products and pet care. amma started by expanding its own app, adding a baby tracker for new parents and a period tracker for women planning a pregnancy. That opened up opportunities for brands offering baby products, personal care, fertility-related products and other essentials for growing families. Next came strategic partnerships that took amma beyond its own app. Sprouty helped it reach families with children aged six months and older. Pregmate connected it with women tracking ovulation. Mimika introduced it to a broader female audience interested in health, fitness and active lifestyles. Together, these partnerships let amma support advertising campaigns that extend far beyond pregnancy and infant care. The biggest expansion yet came through Buzzaar, a word-of-mouth marketing agency in which amma acquired a 51% stake. It opened the door to a much wider range of FMCG categories, including food and beverages, household products, cleaning supplies, pet care and other everyday consumer goods. It also widened what amma can offer brands: beyond in-app advertising, it can now deliver product sampling campaigns, consumer trials, authentic reviews and word-of-mouth recommendations. For families, this means chances to discover and try relevant products for free and to share their experiences with others. For advertisers, amma brings different audiences and marketing channels together in a single commercial relationship, with one client service team, coordinated planning and consolidated reporting. That's why amma is changing its corporate identity from amma pregnancy tracker to amma family. The pregnancy app remains an essential part of the business, but the company amma has become serves a much broader range of audiences, consumer needs and advertising categories. amma is open to working with brands across a wide range of consumer categories. Brands looking for new ways to introduce their products to women and families can get in touch. Tell Amma group about your brand and what you have in mind. Its partnerships team will get back to you.

amma partners with Sprouty to support families from pregnancy to age three. amma has partnered with Sprouty, an AI-powered baby care companion, to support families from pregnancy until their child turns three. amma started as a pregnancy tracker and has since grown into an AI-powered super app that supports families through conception, pregnancy and early childcare. Its new partnership takes that a step further: amma pregnancy tracker has partnered with Sprouty, an AI-powered companion for baby care and development with a strong presence across the US, Latin America and Europe. amma meets families at the very beginning of their journey, and Sprouty says it stays with them from birth to age three, turning everyday tracking into personalised guidance and predictions about their child's care and development. "At Sprouty, we support 2.5 million families through the tough and lovely moments of early parenthood. Parents of babies under one are at the heart of our audience, making amma, which supports families from pregnancy planning through pregnancy and the first months of a baby's life, a perfect match. Together, we can offer trusted, intelligent support from pregnancy into life with a baby. Our products support parents through different parts of the same journey. That gives us more ways to grow as partners and helps brands show up in ways that feel useful and relevant to families at every stage." - Dmitry Rumbeshta, CEO, Sprouty "Great partnership for everyone involved. Our clients gain access to a global audience of millions of parents with children under three. For Sprouty, it creates an additional revenue stream and more resources to invest in product development. And for us, it means we can bring our mission of making families happier to even more people." - Eugene Zhiharev, Founder and CEO, amma In practice, amma's reach now spans the full arc of early parenthood, from the first week of pregnancy to the years that follow, when families are already tracking milestones and building new routines. For amma, this is not just a bigger audience but a more complete picture, spanning different countries, different stages and different needs in the parenting journey, at the moment when habits and decisions that last a lifetime are formed. Tell Amma group about your brand and what you have in mind. Its partnerships team will get back to you.