Amperity

Amperity

Customer data platform for actionable insights

About Amperity

Simplify's Rating
Why Amperity is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series D

Total Funding

$187M

Headquarters

Seattle, Washington

Founded

2016

Overview

Amperity provides a customer data platform (CDP) that helps businesses manage and utilize their customer data effectively. Its main product is a software platform that uses patented identity resolution technology to combine and clean customer data from various sources, creating accurate and comprehensive customer profiles. These profiles enable businesses to enhance their marketing efforts, improve customer service, and gain valuable insights into their operations. Amperity differentiates itself from competitors by focusing on delivering a high return on investment for its clients, as evidenced by a Forrester report showing a 993% ROI. The company operates on a subscription-based model, offering tools for data integration and analytics, along with professional services to assist clients in maximizing the platform's potential. Amperity's goal is to empower businesses to turn their raw customer data into actionable insights that drive better marketing and operational outcomes.

Simplify Jobs

Simplify's Take

What believers are saying

  • Growing demand for AI-driven customer data platforms boosts Amperity's market potential.
  • Amperity's Lakehouse architecture enhances data management and customer insights.
  • Experienced leadership from major tech companies strengthens Amperity's strategic growth.

What critics are saying

  • Intense competition from established players like Salesforce and Adobe threatens market share.
  • Rapid technological changes could render Amperity's AI offerings obsolete.
  • New product launches require significant investment and successful market adoption.

What makes Amperity unique

  • Amperity's patented identity resolution technology consolidates disparate data sources effectively.
  • The company offers a comprehensive Customer 360 view for actionable insights.
  • Amperity's SaaS model provides direct access to comprehensive customer data.

Help us improve and share your feedback! Did you find this helpful?

Funding

Total Funding

$187M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Amperity

Benefits

100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-1%

2 year growth

-1%
Business Wire
Mar 18th, 2025
Fleet Farm Selects Amperity to Power Next-Generation Customer Data Strategy

Fleet Farm selects Amperity to power next-generation Customer Data strategy.

GeekWire
Mar 10th, 2025
Longtime tech leader Dawn Lepore named board chair at Seattle startup Amperity

Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.

GeekWire
Mar 10th, 2025
Longtime Tech Leader Dawn Lepore Named Board Chair At Seattle Startup Amperity

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.comDawn Lepore. (Amperity Photo)Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.Lepore has more than four decades of experience in the tech industry, including board positions at eBay, Walmart, The New York Times, and AOL. She previously led Charles Schwab’s technology efforts and was CEO of drugstore.com for eight years, leading the company through its acquisition to Walgreens in 2011.Founded in 2016, Amperity is a leader in the customer data platform sector, or CDP. It reached a billion-dollar valuation in 2021 after raising $100 million.Amperity helps companies fine-tune marketing campaigns and understand buying habits by connecting data sources about individual customers via emails, purchase history, mobile app usage, website traffic, physical store visits, and more.Lepore was an angel investor in Amperity. She said her experience as an operator and board member observing how companies struggle to deal with fragmented customer data initially drew her to the startup.Amperity has a number of competitors, including Salesforce, Adobe, Tealium, Treasure Data, and Portland, Ore.-based Lytics, which was recently acquired by Contentstack.Lepore told GeekWire she sees the AI boom as a major tailwind for Amperity.“As data volumes explode and organizations generate unprecedented amounts of customer information, the need for highly scalable customer data platforms has become critical,” she said.Lepore joins Amperity five months after the company named former Salesforce exec Tony Alika Owens as its new CEO.Amperity, ranked No

HR Tech Wire
Mar 4th, 2025
Dr. Martens Selects Amperity to Transform Customer Data Strategy

Dr. Martens selects Amperity to transform Customer Data strategy.

GeekWire
Dec 19th, 2024
Ex-Amperity CEO Kabir Shahani is amped about building startups with his latest venture

It's been nearly three years since Kabir Shahani stepped aside as the CEO of Amperity, the Seattle-based customer-intelligence startup he co-founded.

Recently Posted Jobs

Sign up to get curated job recommendations

Lead Software Development Engineer

$190k - $260k/yr

Seattle, WA, USA

Sr. Director - Business Value Services

$200k - $270k/yr

Seattle, WA, USA + 2 more

Senior Solutions Delivery Manager

$132k - $180k/yr

Seattle, WA, USA + 13 more

See All Jobs

Amperity is Hiring for 17 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Amperity's jobs every few hours, so check again soon! Browse all jobs →

People Also Viewed

Discover companies similar to Amperity

Amper

Amper

Chicago, Illinois

Amplitude

Amplitude

San Francisco, California

Amenity Analytics

Amenity Analytics

New York City, New York

Sr. Director - Business Value Services

$200k - $270k/yr

Seattle, WA, USA + 2 more

Senior Solutions Delivery Manager

$132k - $180k/yr

Seattle, WA, USA + 13 more

See All Jobs

Amperity is Hiring for 17 Jobs on Simplify!

Find jobs on Simplify and start your career today

💡
We update Amperity's jobs every few hours, so check again soon! Browse all jobs →

People Also Viewed

Discover companies similar to Amperity

Amper

Amper

Chicago, Illinois

Amplitude

Amplitude

San Francisco, California

Amenity Analytics

Amenity Analytics

New York City, New York