Amperity

Amperity

Customer data platform for actionable insights

About Amperity

Simplify's Rating
Why Amperity is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series D

Total Funding

$187M

Headquarters

Seattle, Washington

Founded

2016

Overview

Amperity helps businesses manage their customer data by creating detailed customer profiles. Its main product is a software platform that uses identity resolution technology to combine and organize customer data from different sources. This allows companies to have a clear and accurate view of their customers, which they can use to improve marketing efforts, enhance customer service, and gain insights into their business. Amperity stands out from competitors by focusing on delivering a high return on investment for its clients, as shown by a report indicating a 993% ROI. The company's goal is to enable businesses to fully utilize their customer data to drive better outcomes in marketing and analytics.

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Simplify's Take

What believers are saying

  • Amperity's inclusion in Deloitte Technology Fast 500 highlights its rapid growth.
  • The rise of AI-driven customer data platforms boosts demand for Amperity's solutions.
  • Amperity's new Customer Data Cloud enhances data transformation capabilities.

What critics are saying

  • Increased competition from Salesforce and Adobe threatens Amperity's market share.
  • Recent executive changes may disrupt Amperity's strategic direction.
  • Layoffs suggest potential financial or operational challenges for Amperity.

What makes Amperity unique

  • Amperity's patented identity resolution technology consolidates disparate data sources effectively.
  • The platform offers AI-driven Customer 360 views for comprehensive customer insights.
  • Amperity's SaaS model provides direct access to actionable customer data for business teams.

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Funding

Total Funding

$187M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Amperity

Benefits

100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment

Growth & Insights and Company News

Headcount

6 month growth

-5%

1 year growth

-1%

2 year growth

-1%
Business Wire
Mar 18th, 2025
Fleet Farm Selects Amperity to Power Next-Generation Customer Data Strategy

Fleet Farm selects Amperity to power next-generation Customer Data strategy.

GeekWire
Mar 10th, 2025
Longtime Tech Leader Dawn Lepore Named Board Chair At Seattle Startup Amperity

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: tips@geekwire.comDawn Lepore. (Amperity Photo)Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.Lepore has more than four decades of experience in the tech industry, including board positions at eBay, Walmart, The New York Times, and AOL. She previously led Charles Schwab’s technology efforts and was CEO of drugstore.com for eight years, leading the company through its acquisition to Walgreens in 2011.Founded in 2016, Amperity is a leader in the customer data platform sector, or CDP. It reached a billion-dollar valuation in 2021 after raising $100 million.Amperity helps companies fine-tune marketing campaigns and understand buying habits by connecting data sources about individual customers via emails, purchase history, mobile app usage, website traffic, physical store visits, and more.Lepore was an angel investor in Amperity. She said her experience as an operator and board member observing how companies struggle to deal with fragmented customer data initially drew her to the startup.Amperity has a number of competitors, including Salesforce, Adobe, Tealium, Treasure Data, and Portland, Ore.-based Lytics, which was recently acquired by Contentstack.Lepore told GeekWire she sees the AI boom as a major tailwind for Amperity.“As data volumes explode and organizations generate unprecedented amounts of customer information, the need for highly scalable customer data platforms has become critical,” she said.Lepore joins Amperity five months after the company named former Salesforce exec Tony Alika Owens as its new CEO.Amperity, ranked No

GeekWire
Mar 10th, 2025
Longtime tech leader Dawn Lepore named board chair at Seattle startup Amperity

Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.

HR Tech Wire
Mar 4th, 2025
Dr. Martens Selects Amperity to Transform Customer Data Strategy

Dr. Martens selects Amperity to transform Customer Data strategy.

GeekWire
Dec 19th, 2024
Ex-Amperity Ceo Kabir Shahani Is Amped About Building Startups With His Latest Venture

“I want to create, and I want to create in a way that makes the most sense for where I am in my life and for my family,” Kabir Shahani said. (Photo courtesy of Kabir Shahani). It’s been nearly three years since Kabir Shahani stepped aside as the CEO of Amperity, the Seattle-based customer-intelligence startup he co-founded.The longtime founder and entrepreneur admits he’s a little “out of the business” of posting on social media about his latest startup endeavors.But that changes a little bit with the release of a new episode of the “Shift AI Podcast,” where Shahani discusses his backstory and what’s ahead, including what led to success at Amperity, why he left, and what he’s building now.Shahani got his entrepreneurial start with Appature, a health marketing startup which sold to IMS health in 2013. He co-founded Amperity in 2016 alongside CTO Derek Slager — his co-founder at Appature — to help companies fine-tune targeted marketing campaigns by connecting fragmented data sources about individual customer habits via emails, purchase history, mobile app usage, website traffic, physical store visits, and more. The enterprise software startup earned “unicorn” status in July 2021, reaching a $1 billion valuation after raising $100 million. Shahani abruptly stepped down as CEO and a board member in 2022.Amperity, which has gone through multiple rounds of layoffs in the past few years, just hired Salesforce and Oracle vet Tony Alika Owens as its new CEO.And Shahani is now helping build new companies, as founder of Amp It Up Ventures, which supports high-growth software businesses.“Learning and relationships are the two currencies of life, in my opinion,” Shahani said in conversation with “Shift AI” host Boaz Ashkenazy

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