Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] Lepore. (Amperity Photo)Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.Lepore has more than four decades of experience in the tech industry, including board positions at eBay, Walmart, The New York Times, and AOL. She previously led Charles Schwab’s technology efforts and was CEO of drugstore.com for eight years, leading the company through its acquisition to Walgreens in 2011.Founded in 2016, Amperity is a leader in the customer data platform sector, or CDP. It reached a billion-dollar valuation in 2021 after raising $100 million.Amperity helps companies fine-tune marketing campaigns and understand buying habits by connecting data sources about individual customers via emails, purchase history, mobile app usage, website traffic, physical store visits, and more.Lepore was an angel investor in Amperity. She said her experience as an operator and board member observing how companies struggle to deal with fragmented customer data initially drew her to the startup.Amperity has a number of competitors, including Salesforce, Adobe, Tealium, Treasure Data, and Portland, Ore.-based Lytics, which was recently acquired by Contentstack.Lepore told GeekWire she sees the AI boom as a major tailwind for Amperity.“As data volumes explode and organizations generate unprecedented amounts of customer information, the need for highly scalable customer data platforms has become critical,” she said.Lepore joins Amperity five months after the company named former Salesforce exec Tony Alika Owens as its new CEO.Amperity, ranked No

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