Amperity

Amperity

Customer data platform for actionable insights

About Amperity

Simplify's Rating
Why Amperity is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series D

Total Funding

$187M

Headquarters

Seattle, Washington

Founded

2016

Overview

Amperity helps businesses manage and utilize their customer data effectively by creating detailed customer profiles. Its main product is a software platform that uses identity resolution technology to combine and organize customer data from various sources into a single, accurate profile. This allows companies to enhance their marketing strategies, improve customer service, and gain valuable insights into their business. Unlike many competitors, Amperity focuses on delivering a high return on investment for its clients, as evidenced by a Forrester report showing a 993% ROI. The company's goal is to empower businesses in the retail and hospitality sectors to make data-driven decisions that lead to better outcomes.

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Simplify's Take

What believers are saying

  • Growing demand for AI-driven customer data platforms boosts Amperity's market potential.
  • Partnerships with major retail and hospitality brands enhance Amperity's industry presence.
  • Rising data privacy regulations create opportunities for Amperity's secure data management solutions.

What critics are saying

  • Increased competition from Salesforce and Adobe threatens Amperity's market share.
  • Strategic shifts under new CEO Tony Alika Owens may disrupt operations.
  • Recent layoffs could impact employee morale and service quality.

What makes Amperity unique

  • Amperity's patented identity resolution technology unifies fragmented customer data effectively.
  • The platform offers AI-driven insights for personalized marketing strategies.
  • Amperity's SaaS model provides scalable, cloud-based data management solutions.

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Funding

Total Funding

$187M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Amperity

Benefits

100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment

Growth & Insights and Company News

Headcount

6 month growth

↓ -3%

1 year growth

↓ -1%

2 year growth

↓ -1%
The Wise Marketer
May 5th, 2025
Amperity Unveils Industry's First Identity Resolution Agent, Accelerating AI Readiness for Enterprise Brands

April 30, 2025 - Amperity, the leading enterprise customer data cloud, today announced the launch of the industry's first Identity Resolution Agent, a breakthrough innovation designed to help data teams rapidly unify fragmented customer data and build the AI-ready foundation enterprises need to drive growth.

Business Wire
Mar 18th, 2025
Fleet Farm Selects Amperity to Power Next-Generation Customer Data Strategy

Fleet Farm selects Amperity to power next-generation Customer Data strategy.

GeekWire
Mar 10th, 2025
Longtime tech leader Dawn Lepore named board chair at Seattle startup Amperity

Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.

GeekWire
Mar 10th, 2025
Longtime Tech Leader Dawn Lepore Named Board Chair At Seattle Startup Amperity

Tech Moves covers notable hires, promotions and personnel changes in the Pacific NW tech community. Submissions: [email protected] Lepore. (Amperity Photo)Seattle-based customer data startup Amperity named veteran tech leader Dawn Lepore as its new board chair.Lepore has more than four decades of experience in the tech industry, including board positions at eBay, Walmart, The New York Times, and AOL. She previously led Charles Schwab’s technology efforts and was CEO of drugstore.com for eight years, leading the company through its acquisition to Walgreens in 2011.Founded in 2016, Amperity is a leader in the customer data platform sector, or CDP. It reached a billion-dollar valuation in 2021 after raising $100 million.Amperity helps companies fine-tune marketing campaigns and understand buying habits by connecting data sources about individual customers via emails, purchase history, mobile app usage, website traffic, physical store visits, and more.Lepore was an angel investor in Amperity. She said her experience as an operator and board member observing how companies struggle to deal with fragmented customer data initially drew her to the startup.Amperity has a number of competitors, including Salesforce, Adobe, Tealium, Treasure Data, and Portland, Ore.-based Lytics, which was recently acquired by Contentstack.Lepore told GeekWire she sees the AI boom as a major tailwind for Amperity.“As data volumes explode and organizations generate unprecedented amounts of customer information, the need for highly scalable customer data platforms has become critical,” she said.Lepore joins Amperity five months after the company named former Salesforce exec Tony Alika Owens as its new CEO.Amperity, ranked No

HR Tech Wire
Mar 4th, 2025
Dr. Martens Selects Amperity to Transform Customer Data Strategy

Dr. Martens selects Amperity to transform Customer Data strategy.

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