Amperity

Amperity

Customer data platform for actionable insights

About Amperity

Simplify's Rating
Why Amperity is rated
A-
Rated A on Competitive Edge
Rated B on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

201-500

Company Stage

Series D

Total Funding

$181.9M

Headquarters

Seattle, Washington

Founded

2016

Overview

Amperity helps businesses manage and utilize their customer data effectively by creating detailed customer profiles. Its main product is a software platform that uses patented identity resolution technology to combine and clean data from various sources, allowing companies to have a clear and accurate view of their customers. This enables businesses to run better marketing campaigns, enhance customer service, and gain valuable insights. Unlike many competitors, Amperity focuses on delivering a high return on investment for its clients, as evidenced by a Forrester report showing a 993% ROI. The company's goal is to empower businesses in the retail and hospitality sectors to maximize the value of their customer data through a subscription-based service.

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Simplify's Take

What believers are saying

  • Growing demand for first-party data solutions aligns with Amperity's platform focus.
  • Increased investment in AI-driven tools supports Amperity's AI-powered offerings.
  • Recognition in Deloitte Technology Fast 500(TM) highlights Amperity's rapid growth.

What critics are saying

  • Leadership changes may disrupt operations and client relationships.
  • New CEO's background may shift company culture and priorities.
  • Complexity of Customer Data Cloud may hinder adoption and integration.

What makes Amperity unique

  • Amperity's patented identity resolution technology consolidates disparate data sources effectively.
  • The company offers a subscription-based SaaS platform for data integration and analytics.
  • Amperity's AI-powered Customer 360 provides comprehensive and actionable customer insights.

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Funding

Total Funding

$181.9M

Meets

Industry Average

Funded Over

4 Rounds

Notable Investors:
Series D funding is typically for companies that are already well-established but need more funding to continue their growth. This round is often used to stabilize the company or prepare for an IPO.
Series D Funding Comparison
Above Average

Industry standards

$77M
$70M
Twilio
$80M
Handshake
$100M
Affirm
$100M
Amperity

Benefits

100% employee healthcare coverage

Transportation subsidies

A comfortable work environment with plenty of snacks, and other employee experience perks like events and activities

Both in-person and remote

Self-managed PTO

Inclusive environment

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

-3%

2 year growth

-3%
GeekWire
Dec 19th, 2024
Ex-Amperity Ceo Kabir Shahani Is Amped About Building Startups With His Latest Venture

“I want to create, and I want to create in a way that makes the most sense for where I am in my life and for my family,” Kabir Shahani said. (Photo courtesy of Kabir Shahani). It’s been nearly three years since Kabir Shahani stepped aside as the CEO of Amperity, the Seattle-based customer-intelligence startup he co-founded.The longtime founder and entrepreneur admits he’s a little “out of the business” of posting on social media about his latest startup endeavors.But that changes a little bit with the release of a new episode of the “Shift AI Podcast,” where Shahani discusses his backstory and what’s ahead, including what led to success at Amperity, why he left, and what he’s building now.Shahani got his entrepreneurial start with Appature, a health marketing startup which sold to IMS health in 2013. He co-founded Amperity in 2016 alongside CTO Derek Slager — his co-founder at Appature — to help companies fine-tune targeted marketing campaigns by connecting fragmented data sources about individual customer habits via emails, purchase history, mobile app usage, website traffic, physical store visits, and more. The enterprise software startup earned “unicorn” status in July 2021, reaching a $1 billion valuation after raising $100 million. Shahani abruptly stepped down as CEO and a board member in 2022.Amperity, which has gone through multiple rounds of layoffs in the past few years, just hired Salesforce and Oracle vet Tony Alika Owens as its new CEO.And Shahani is now helping build new companies, as founder of Amp It Up Ventures, which supports high-growth software businesses.“Learning and relationships are the two currencies of life, in my opinion,” Shahani said in conversation with “Shift AI” host Boaz Ashkenazy

GeekWire
Dec 19th, 2024
Ex-Amperity CEO Kabir Shahani is amped about building startups with his latest venture

It's been nearly three years since Kabir Shahani stepped aside as the CEO of Amperity, the Seattle-based customer-intelligence startup he co-founded.

Business Wire
Dec 5th, 2024
Amperity Appoints Rob Ferguson as New Chief Revenue Officer

Amperity appoints Rob Ferguson as new Chief Revenue Officer.

MarTech Cube
Dec 3rd, 2024
Amperity Launches Customer Data Cloud to Fix Complex Data Architectures

Amperity today announced the launch of its Customer Data Cloud, an AI-powered solution designed to help technologists rapidly transform raw customer data in a data warehouse into actionable business assets through its Lakehouse architecture.

MarTech Cube
Nov 29th, 2024
Amperity Recognized in 2024 Deloitte Technology Fast 500(TM) List

Amperity, an AI-powered customer data platform, today announced it has been named one of the fastest growing companies on the Deloitte Technology Fast 500(TM), a ranking of the 500 fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies in North America, now in its 30th year.

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