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Ampleo

Fractional executive leadership and advisory services

Overview

Amplēo offers fractional executive leadership, providing CFO, CMO, and CHRO services on a part-time basis so businesses get high-level strategic guidance without the cost of a full-time hire. The service works by pairing clients with experienced executives who collaborate with their teams, setting priorities, guiding financial, marketing, and HR decisions, and delivering hands-on support for growth, transactions, or transitions. The company differentiates itself through an expanded, multi-disciplinary platform that now includes transaction advisory, a marketing agency, and a sales tax service provider, all brought together through strategic acquisitions to offer integrated financial, marketing, and people solutions in one partner. Amplēo’s goal is to help companies strengthen their financial, marketing, and human resources functions, scale effectively, and navigate complex deals and changes with practical, actionable guidance.

Significant Headcount Growth

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About Ampleo

Simplify's Rating
Why Ampleo is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

ConsultingFinancial Services

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Lehi, UT

Founded

1996

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Simplify's take

What believers are saying

  • July 2026 Nationwide Valuations added SBA lender relationships and machinery appraisal depth.
  • May 2026 Crunchfirm deepened venture-backed startup finance services with a 20-person team.
  • Start School with Silicon Slopes expands brand reach among Utah founders and future clients.

What critics are saying

  • Seven acquisitions in under two years risk integration drift and client churn during 2026.
  • Private-equity-backed roll-up economics depend on cross-sell; missed synergies pressure margins by 2027.
  • AI tools can commoditize fractional execution, eroding Ampleo's differentiation and acquisition premium.

What makes Ampleo unique

  • Ampleo bundles fractional CFO, CMO, HR, valuation, tax, and restructuring under one platform.
  • Its Ampleo Intelligence AI platform claims deployment in days and production-work automation.
  • Seven acquisitions since 2025 created a broader embedded-services platform than single-function fractional rivals.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Paid Vacation
  • Paid Sick Leave
  • Wellness Program
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Professional Development Budget

Growth & Insights and Company News

6 month growth

-3%

1 year growth

20%

2 year growth

14%
Amplēo
Jul 15th, 2026
Amplēo's Peak Business Valuation acquires Nationwide Valuations, expanding equipment appraisal capabilities.

Amplēo's Peak Business Valuation acquires Nationwide Valuations, expanding equipment appraisal capabilities. JUL 15, 2026 JUL 9, 2026 Peak Business Valuation, Amplēo's valuation division, has officially acquired Nationwide Valuations, a leading provider of SBA-compliant business valuations and certified machinery and equipment appraisals, and Amplēo couldn't be more excited about what this means for the lenders, business owners, and advisors Amplēo serve. Nationwide Valuations has spent more than two decades delivering independent business valuations and USPAP-compliant equipment appraisals for SBA lending, litigation, and IRS requirements. Their certified appraisers hold designations from the American Society of Appraisers, the Institute of Business Appraisers, the National Association of Certified Valuators and Analysts, and the National Equipment and Business Brokerage Institute, with work spanning manufacturing, heavy construction, medical, food service, and rolling stock industries nationwide. For Peak Business Valuation clients, this means expanded equipment appraisal capabilities and deeper relationships with SBA lenders across the country, strengthening its ability to support complex, asset-heavy transactions. For Nationwide's existing clients, it means access to Peak's full range of services, including quality of earnings analysis, market feasibility studies, and litigation support, plus everything Amplēo offers across fractional HR, finance, marketing, and sales tax. This is Amplēo's seventh acquisition in less than two years and another deliberate step toward becoming the most comprehensive embedded leadership and execution platform for growing businesses in the country.

AIJourn
May 20th, 2026
Amplēo acquires crunchfirm, deepening fractional finance capabilities for venture-backed startups.

Amplēo acquires crunchfirm, deepening fractional finance capabilities for venture-backed startups. 0 2 minutes read The acquisition brings specialized venture and growth-stage finance expertise into the Amplēo platform, giving startup clients access to a deeper bench while expanding services available to Crunchfirm's existing client base. LEHI, Utah, May 20, 2026 /PRNewswire/ - Amplēo, a firm that embeds senior leaders and hands-on operators directly into growing businesses, today announced the acquisition of Crunchfirm, a boutique finance firm specializing in full-stack CFO services for VC-backed startups. The acquisition adds a team of finance professionals with experience in venture and growth-stage companies, strengthening Amplēo Finance's ability to serve one of the fastest-moving segments in the market. Crunchfirm works exclusively with US-based, VC-backed startups, serving as an on-demand finance team for founders who need more than a single fractional CFO. Their services span strategic financial leadership, financial modeling, cap table management, full-service tax, financial software integration, and day-to-day accounting. For high-growth companies navigating the pressure of investor expectations and rapid scaling, Crunchfirm functions as the full finance department the business needs but isn't yet big enough to hire. "Founders at the growth stage need a full finance team, but rarely have the headcount to justify one," said Lincoln Howell, Chief Executive Officer of Amplēo. "Crunchfirm has spent years solving exactly that problem for VC-backed companies. This acquisition means we can meet founders at that moment with specialized expertise built specifically for the venture and growth-stage world." The acquisition creates immediate value for clients on both sides. For Amplēo Finance clients, this means expanded experience and a stronger bench of finance professionals with hands-on expertise in startup financial structures, fundraising preparedness, and investor reporting. For Crunchfirm's existing clients, they keep the same team they've always worked with while unlocking access to Amplēo's broader platform, including fractional HR, marketing, sales tax compliance, business valuation, and turnaround and restructuring services. Startups that previously needed to source multiple professional service providers can now access all of it through a single embedded partner. The Crunchfirm team will remain intact following the acquisition, with no changes to client service delivery or existing relationships. Crunchfirm will continue operating under its own brand during the integration period before folding into the Amplēo platform. "As a solo founder, building Crunchfirm meant bearing all the risk alone," said KJ Gundersen, Founder and CEO of Crunchfirm. "Joining Amplēo means I finally have peers to build with - people who share the same growth ambitions and entrepreneurial drive. For our team, it's validation that we built something worth acquiring. For our clients, it opens the door to a 2.0 version of what we can offer: more talent, more skillsets, and a platform that can grow alongside them." Backed by Unity Partners and trusted by over 14,000 companies nationwide, Amplēo continues to expand its platform with one goal: giving growing businesses access to the expertise they need, embedded in their teams, without the overhead of a full-time hire. Crunchfirm marks the firm's seventh acquisition in less than two years, and far from the last. About Amplēo Amplēo has spent more than 30 years helping small and scaling companies break through barriers to growth. Backed by private equity and trusted by over 14,000 companies nationwide, Amplēo embeds more than 300 seasoned experts directly into client teams across six business functions: finance, HR, marketing, sales tax, business valuation, and turnaround and restructuring. From strategy to execution, Amplēo delivers measurable impact without the cost or overhead of full-time hires. Learn more at ampleo.com. About Crunchfirm Crunchfirm is a full-stack CFO partner for VC-backed startups, offering strategic CFO services, financial modeling, controlling, payroll, cap table management, full-service tax, and daily financial operations. Built for growth-obsessed founders, Crunchfirm's onshore and offshore team brings the depth and speed that venture-stage companies need. Learn more at crunchfirm.com. SOURCE Ampleo

PR Newswire
May 20th, 2026
Amplēo acquires Crunchfirm to expand fractional finance services for VC-backed startups

Amplēo, a firm that embeds senior leaders into growing businesses, has acquired Crunchfirm, a boutique finance firm specialising in CFO services for venture-backed startups. The deal marks Amplēo's seventh acquisition in under two years. Crunchfirm provides full-stack finance services to US-based, VC-backed startups, including strategic financial leadership, modelling, cap table management and accounting. The acquisition strengthens Amplēo Finance's venture and growth-stage capabilities whilst giving Crunchfirm clients access to Amplēo's broader platform, including fractional HR, marketing and sales tax compliance. The Crunchfirm team will remain intact and continue operating under its own brand during integration. Backed by Unity Partners, Amplēo serves over 14,000 companies nationwide across six business functions.

The Herald Journal
May 13th, 2026
Amplēo partners with Silicon Slopes to grow Start School, a free entrepreneurship program for aspiring founders.

Amplēo partners with Silicon Slopes to grow Start School, a free entrepreneurship program for aspiring founders. Updated May 13, 2026 New program removes financial and structural barriers to entrepreneurship, backed by experienced operators and a community-first philosophy. LEHI, Utah, May 13, 2026 /PRNewswire/ - Amplēo announced today its support of Start School, a free entrepreneurship program launched by Silicon Slopes in partnership with Mountain America Credit Union. Open to anyone willing to show up and build, Start School carries no tuition, requires no equity, and sets no barriers to entry, grounded in the belief that access to business education and experienced mentorship shouldn't be reserved for the well-funded or well-connected. "Amplēo's mission is to build a world where significantly more startups and small businesses survive and thrive. The failure rates for small businesses are unacceptably high and what Silicon Slopes and Start School are doing is perfectly aligned with our vision for entrepreneurship in Utah. We look forward to providing the experience and resources for these entrepreneurs to scale," said Joe Grover, Chief Growth Officer at Amplēo. Start School is built for a new era of entrepreneurship, one where AI enables solo founders to build what once required large teams and significant capital. The program centers on practical execution, real-world support, and community-driven growth, guided by two core principles: show up consistently, and give more than you take. Amplēo brings seasoned fractional executives and embedded operators to the program, giving early-stage founders access to the kind of leadership and mentorship they couldn't otherwise afford. "When we looked to expand Start School, we intentionally sought out Amplēo as a major partner. Their long history in Utah, community-first orientation, and deep operational expertise make them the perfect team to help us scale this mission and support the next generation of founders," said Clint Betts, Chief Executive Officer of Silicon Slopes. Start School is part of Silicon Slopes' broader vision of Entrepreneurship for the 99% - the belief that the tools, mentorship, and community needed to build a business should be available to everyone. To learn more or apply, visit https://www.siliconslopes.com/start-school-application. About Amplēo: Amplēo has spent more than 30 years helping small and scaling companies break through barriers to growth. Backed by private equity and trusted by over 14,000 companies nationwide, Amplēo provides seasoned operators across finance, HR, and marketing, along with sales tax compliance and business valuation services. Amplēo's experts integrate directly into teams, delivering both the executive leadership and full-service execution that growing companies need, without the cost of full-time hires. Learn more at ampleo.com. About Silicon Slopes: Silicon Slopes is a 501(c)(3) nonprofit organization governed by Utah entrepreneurs and community leaders, which exists to empower entrepreneurs to build and innovate with the mission to ensure Utah remains the best place in the world to start, grow, and scale a company. Silicon Slopes reaches a unique audience of more than 250,000 on a monthly basis through its various media channels and properties, and organizes more than 200 events annually, drawing more than 40,000 total attendees each year. Learn more at siliconslopes.com. SOURCE Ampleo

SL Enterprise
Apr 10th, 2026
Utah county's Ampleo Marketing and CMO Zen merge.

Utah county's Ampleo Marketing and CMO Zen merge. * Details - Published: 10 April 2026 Lehi-based Amplēo Marketing, a national firm providing fractional services, including marketing, finance and human resources, has announced the acquisition of CMO Zen, a fractional marketing firm headquartered in Pleasant Grove. The move expands Amplēo Marketing's investment in fractional marketing services (chief marketing officer functions) and strengthens its ability to pair senior marketing leadership with full-service agency support, the firm said in a release. Fractional services are defined as business management expertise provided on demand. "Amplēo Marketing is built around connecting strategy to execution," said Lincoln Howell, CEO of Amplēo. "Too often, companies are forced to choose between senior marketing leadership and the resources to execute. With the addition of CMO Zen, we're bringing those together to help growing companies translate strategy into measurable growth." "Together, the organizations bring complementary strengths to the market: Amplēo Marketing's established agency capabilities and CMO Zen's focus on founder-facing strategic marketing leadership," the statement from Amplēo said. "The combination creates a more comprehensive resource for companies seeking both executive marketing judgment and coordinated execution across channels." "Fractional service is evolving," said Chad Jardine, founder of CMO Zen. "We're developing better ways to create value for clients. Amplēo Marketing and CMO Zen both recognized that shift and felt that by combining forces we could lead out better than either of us could alone." "Amplēo Marketing is focused on helping companies grow through disciplined, results-driven marketing," said David Mink, president of Ampleo. "CMO Zen brings deep experience in fractional marketing leadership and founder-focused strategy. Together we can offer companies a stronger blend of strategic perspective and full-service marketing agency support." The combined organization will continue serving companies across a range of industries, particularly organizations seeking to move from early-stage marketing experimentation to more structured, repeatable systems for growth, according to Howell.

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