Utah county's Ampleo Marketing and CMO Zen merge. * Details - Published: 10 April 2026 Lehi-based Amplēo Marketing, a national firm providing fractional services, including marketing, finance and human resources, has announced the acquisition of CMO Zen, a fractional marketing firm headquartered in Pleasant Grove. The move expands Amplēo Marketing's investment in fractional marketing services (chief marketing officer functions) and strengthens its ability to pair senior marketing leadership with full-service agency support, the firm said in a release. Fractional services are defined as business management expertise provided on demand. "Amplēo Marketing is built around connecting strategy to execution," said Lincoln Howell, CEO of Amplēo. "Too often, companies are forced to choose between senior marketing leadership and the resources to execute. With the addition of CMO Zen, we're bringing those together to help growing companies translate strategy into measurable growth." "Together, the organizations bring complementary strengths to the market: Amplēo Marketing's established agency capabilities and CMO Zen's focus on founder-facing strategic marketing leadership," the statement from Amplēo said. "The combination creates a more comprehensive resource for companies seeking both executive marketing judgment and coordinated execution across channels." "Fractional service is evolving," said Chad Jardine, founder of CMO Zen. "We're developing better ways to create value for clients. Amplēo Marketing and CMO Zen both recognized that shift and felt that by combining forces we could lead out better than either of us could alone." "Amplēo Marketing is focused on helping companies grow through disciplined, results-driven marketing," said David Mink, president of Ampleo. "CMO Zen brings deep experience in fractional marketing leadership and founder-focused strategy. Together we can offer companies a stronger blend of strategic perspective and full-service marketing agency support." The combined organization will continue serving companies across a range of industries, particularly organizations seeking to move from early-stage marketing experimentation to more structured, repeatable systems for growth, according to Howell.

Amplēo Marketing has merged with CMO Zen, a fractional chief marketing officer firm founded by Chad Jardine, to expand its fractional CMO services. The deal combines Amplēo's full-service agency capabilities with CMO Zen's strategic marketing leadership for growing companies. Fractional CMO services provide experienced marketing strategy without requiring a full-time executive hire. The merger addresses the challenge many growth-stage companies face when choosing between senior marketing leadership and execution resources. Amplēo Marketing has acquired substantially all assets of CMO Zen. The combined organisation will serve companies across various industries, particularly those transitioning from early-stage marketing to more structured growth systems. CMO Zen specialises in companies with $1 million to $50 million in annual recurring revenue.