Common Interest has acquired a 51% stake in Amplify, with plans to purchase the remaining 49% over five years. Amplify's leadership will become partners in Common Interest. Founded by Anthony Freedman in 2023, Common Interest focuses on connecting brands with audiences through popular culture. Amplify, known for its creative expertise, will collaborate with Common Interest to enhance brand engagement. Common Interest will move into Amplify's London office in May 2025.

Middle-of-year data from Amplify shows that schools across the country have made some progress increasing the number of K-2 students on track for learning to read, but broader trends remain a concernBROOKLYN, N.Y., Feb. 26, 2025 /PRNewswire/ -- Amplify, a publisher of next-generation curriculum and assessment programs, today released a research brief on the latest K-2 middle-of-school-year literacy data. Findings reveal that while this year's kindergarten cohort has returned to pre-pandemic literacy readiness levels, overall progress remains slow. Only 56 percent of students are on track for learning to read, and 29 percent of students are far behind."The return of our youngest students to pre-pandemic reading levels is encouraging—but that said, broad literacy trends in the United States are still concerning," said Susan Lambert, chief academic officer, elementary humanities, at Amplify. "This is a moment to celebrate, but also a call to action: To prepare students for life-long success, we need all students exceeding pre-pandemic early reading levels. By regularly monitoring student progress via tools like middle-of-year data, educators can respond earlier when their students need support."The research brief outlines how middle-of-year data is uniquely positioned to help schools plan for instructional changes and implement those changes before the following school year.Progress monitoring—identifying, supporting, and tracking outcomes—is one strategy schools can engage in when working with students who are the most at-risk for not learning to read