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amplo

Cloud-based AMS for independent insurers

Overview

amplo delivers a cloud-based Agency Management System for independent insurance agencies, built on Salesforce to handle client relationships, policies, renewals, documents, and workflows from any device. It is offered as a SaaS subscription, providing real-time data insights, customizable dashboards, and reports to help agencies make quicker, data-driven decisions. By leveraging Salesforce, it combines CRM capabilities with insurance-specific tools to create a secure, scalable operational hub. The goal is to help agencies operate more efficiently, stay competitive, and improve customer engagement through a unified digital platform.

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About amplo

Simplify's Rating
Why amplo is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsEnterprise SoftwareFinancial Services

Company Size

1-10

Company Stage

Series B

Total Funding

$22M

Headquarters

Hopkinton, MA

Founded

2015

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Simplify's take

What believers are saying

  • November 2026 reviews still describe a real, working product with active market presence.
  • The Salesforce ecosystem gives Amplo distribution, security, and integration advantages.
  • Independent agencies want cloud-native AMS tools that replace manual processes and disconnected systems.

What critics are saying

  • Salesforce licensing and admin costs keep Amplo dependent on another platform.
  • The September 2025 rebrand signals product transition and potential customer confusion.
  • Small teams and niche focus leave Amplo vulnerable if agencies choose Vertafore or Applied Systems.

What makes amplo unique

  • Amplo, formerly Veruna, is an insurance AMS built inside Salesforce.
  • It unifies client, policy, claims, renewal, and commission workflows in one record.
  • Its AI-native rebuild targets independent agencies wanting modern, browser-based operations.

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Funding

Total Funding

$22M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
$45M
$65M
$100M

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • 401(k) Company Match
  • Remote Work Options
  • Unlimited Paid Time Off

Company News

U.S. Securities and Exchange Commission
Oct 25th, 2026
EDGAR Filing Documents for 0001739229-21-000002

EIN.: 475618279 | State of Incorp.: DE | Fiscal Year End: 1231Type: D | Act: 33 | File No.: 021-390923 | Film No.: 21701822

Newswire
Feb 8th, 2024
Veruna Launches Quote Hero: A Revolutionary Two-Way Quoting Solution for Independent Insurance Brokers and Agents

Veruna launches Quote Hero: A revolutionary two-way quoting solution for independent insurance brokers and agents.

FF News
Nov 30th, 2023
Bold Penguin And Veruna Announce Industry-Leading Integration To Return Quotes From Bold Penguin To Veruna - Fintech Finance

A few weeks after announcing their partnership, small commercial insurance technology provider, Bold Penguin, and Veruna, a leading insurance Agency Management System (AMS) platform, have extended their industry leading integration. Agents launching a commercial insurance application from Veruna now have the option to retrieve application data and returned quotes directly in their AMS platform, resulting in a truly embedded experience.Typically, integrations between an AMS and rating solutions simply bridge application data to start the quoting process, leaving valuable customer insights to reside outside the agent’s AMS platform. This innovative integration delivers an optimized submission, quoting, and renewal experience, providing agents the data they need, where they need it, to maximize efficiency and close rate in both their quoting platform and AMS.“Agencies are continually looking for ways to increase efficiency in order to fortify their relationships and grow their business. Veruna and Bold Penguin have a shared vision to empower insurance agents, so the partnership is a natural extension to bring that vision to life,” said Chris Kessler, Vice President of Corporate Development for Bold Penguin. “Small business owners can continue to lean on expert guidance from agents using the Terminal quote and bind platform, with Veruna’s agency management system to protect their investments seamlessly and efficiently.”Leaders in the fieldFounded by insurance agents for insurance agents, Bold Penguin is dedicated to simplifying small commercial insurance. Since 2016, Bold Penguin has powered over 6M quote applications and $5B+ in premium.Veruna empowers thousands of U.S

Newswire
Oct 18th, 2023
Veruna Raises ~$10M Million Series B to Propel Insurance Tech Innovation

Leading all-in-one-CRM-AMS built on Salesforce for Independent Agents SaaS Provider Secures Series B Fundraising

InsurTech NY
Oct 17th, 2022
InsurTech Announces its 2022 Growth Stage Accelerator Cohort

InsurTech NY, the largest InsurTech community in North America, announce its third  InsurTech growth stage accelerator cohort.

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