Amsive advises treating ChatGPT ads as a pilot and measuring incrementality. Publication date: 25.09.2026 * Amsive advises running ChatGPT ads as a separate pilot, with no budget shifted over from search. * OpenAI suggests starting with a maximum CPC of $3 to $5, but no mature third-party benchmarks exist yet. * The channel should be judged by incremental lift, because last-click conversions undervalue long decisions. $3-5 the maximum CPC OpenAI recommends as a starting range for ads in ChatGPT. Inna Zeyger, VP of Media Strategy and Growth at Amsive, published a long piece on ChatGPT ads on the agency's site on September 24, 2026. Her main thesis: it is not "search 2.0" but an environment where a person is deciding what to choose. Ads follow the conversation about a choice. In search you catch a person who has already named a need in the words of a query. In ChatGPT one conversation can travel from trying to understand a problem to comparing vendors, and that used to be split across several separate queries. So Amsive advises describing the reader's decision instead of the term. Instead of "online MBA, graduate degree" the agency suggests something like flexible online MBA programs for working professionals advancing careers without leaving the workforce. Exact-match logic will not apply here, because context hints work more softly. On the platform side, Amsive lists Sponsored Agents, meaning direct conversations with an AI representative of the brand, HubSpot and Shopify integrations, product feed support and campaign management with views, clicks and conversions. Users under 18 and Edu-plan subscribers do not see ads, so full reach cannot be counted. How to measure a channel without benchmarks. Amsive writes that last-click attribution should not be relied on and recommends looking at incrementality: geo holdouts (some regions run without ads), exposed versus unexposed comparisons, and multi-touch conversion paths. The goal is simple: to see whether ChatGPT adds behavior that would not have happened otherwise. Here is arithmetic on my own example, which is not in Amsive's text. A $4 click and a 2% landing page conversion give $200 per lead, and at 4% it is $100. So the landing page weighs as much as the bid, and Amsive says outright that the destination should continue the conversation instead of sending people to a homepage. How AI answers shape unpaid brand visibility is covered in the guide to AI Overview and SGE. Paid ChatGPT placements are worth comparing with what you can already measure in Google Ads, where the metrics are long settled. Who Amsive's piece helps and who it does not. The agency singles out the strongest verticals: B2B and technology, higher education, retail, travel, financial services (with restrictions), healthcare with non-sensitive services, and professional services. For e-commerce it adds that the Shopify integration enables product listings. Amsive sells media services, so the piece works as a pitch too, and that interest is worth remembering. The article does not specify whether ChatGPT ads are available to Ukrainian advertisers, and I would check that first. In my view the $3 to $5 figure is best read as a ceiling for a first test and nothing more. What interests me most is when the first independent benchmarks appear: so far all the arithmetic rests on OpenAI's recommendations and the advice of agencies that are also learning on this channel.

Amsive named "Agency of the Year - SEO" in the 2025 Search Engine Land Awards and wins "Best Overall SEO Initiative - Enterprise" for transformative work with MSN. News provided by. Oct 30, 2025, 09:00 ET NEW YORK and CHICAGO, Oct. 30, 2025 /PRNewswire/ - Amsive, a leading performance marketing agency that connects data, creative, and media to drive measurable growth, today announced it has been honored as "Agency of the Year - SEO" at the 2025 Search Engine Land Awards, one of the search industry's most prestigious recognitions. Amsive also took home "Best Overall SEO Initiative - Enterprise" for its groundbreaking work with MSN. The Agency of the Year - SEO award recognized Amsive's campaign, "How Amsive Rescued MSN's Global Visibility Through Enterprise Technical SEO at Scale," celebrating the agency's ability to execute complex, global strategies that deliver measurable business outcomes and sustainable impact. Amsive also received Best Overall SEO Initiative - Enterprise for its project, "825 Million Clicks, Zero Content Edits: How Amsive Engineered MSN's Technical SEO Turnaround." This initiative drove significant improvements in visibility and engagement by focusing solely on technical SEO innovation, with no changes to editorial content. Notably, this marks the fourth time Amsive has earned the Best Overall SEO Initiative - Enterprise award from Search Engine Land (previously in 2018, 2020, and 2022), underscoring the agency's consistent leadership and proven excellence in enterprise-scale SEO innovation. "These awards recognize not only the strength of our SEO + AEO practice but the impact of our integrated approach connecting audience intelligence, creative strategy, and performance execution," said Michael Coppola, CEO of Amsive. "I'm incredibly proud of our team's innovation and the measurable results they deliver for our clients every day." "This recognition from Search Engine Land reflects years of deep collaboration and innovation within our SEO team," said Lily Ray, Vice President, SEO Strategy & Research at Amsive. "We've built a culture that thrives at the intersection of data science, technical excellence, and creative strategy. It's incredibly rewarding to see that work celebrated on an industry stage." "Winning these awards validates the power of enterprise-scale technical SEO done right," added Romain Damery, Sr. Director, Technical SEO at Amsive. "Our MSN partnership showcases how precise diagnostics, strategic prioritization, and technical craftsmanship can unlock exponential growth, even for some of the world's largest and most complex web ecosystems." The wins follow Amsive's recent announcement of expanded AEO capabilities, helping brands navigate the next era of AI-driven search. Together, these milestones reinforce Amsive's position as a leader in SEO innovation and performance marketing transformation. About Amsive Amsive is a data-led performance marketing agency that enhances ROI through innovative customer acquisition, engagement, and communications solutions. A full-service partner with both digital and direct-native expertise, Amsive designs audience, creative, and channel strategies that amplify growth leveraging in-house campaign and production capabilities for seamless execution. At the core of Amsive's success is Audience Science(R), our unique approach to audience building and analysis, channel activation, testing, and measurement. We navigate today's marketing complexity to develop optimal audiences and surpass performance objectives, always focusing on your next best customer. To learn more, visit Amsive.com. About The Search Engine Land Awards The Search Engine Land Awards launched in New York City back in 2016 and has grown into an industry-leading program recognizing excellence in search marketing (organic search engine optimization and paid search advertising). Applicants are evaluated for best practices in core aspects of SEO and PPC, and the results driven by search-focused campaign initiatives. A portion of all proceeds from entry fees goes directly to charity. Past charitable recipients have included The Dana-Farber Cancer Foundation, Girls Who Code, and Mental Health America. Sponsorship of the awards event is independent of the judging and review process and does not impact the outcome of the results. View the complete list of 2025 winners here: https://searchengineland.com/search-engine-land-award-winners-2025-463795 SOURCE Amsive