Anastasia Beverly Hills Genesis Eyeshadow Palette. Anastasia Beverly Hills has launched a brand new eyeshadow palette as well as 21 pencil liners. The Anastasia Beverly Hills Genesis Eyeshadow Palette is the brand's first eyeshadow palette since their Haze Mini Eyeshadow Palette in November 2025. Keep on reading to find out more... The Anastasia Beverly Hills Genesis Eyeshadow Palette $56, and it is a brand new twelve-pan eyeshadow palette. I love the packaging; it looks so sleek and unlike anything Durbin Rock usually see from ABH. It has a white lid, with a rose gold ABH logo in the center, and the pans are surrounded in rose gold plate. It looks a lot more sleek and luxurious than their old style cardboard palettes with the names printed underneath each shade. ABH hasn't given the shades proper names this time, instead they are are named in rows with numbers with A1 to A4 along the top row, B1 to B4 on the middle row and C1 to C4 along the bottom row. Anastasia Beverly Hills Genesis Eyeshadow Palette is described as being a "modern neutral palette" containing 12 buttery shade in velvet-matte and luminous shimmer finishes. Each shadow delivers maximum color payoff with seamless, low-fallout blendability. Looking at the shades, it looks like there's one horizontal row of the luminous shimmer finish shadows with three shades, and the rest of the nine shades are in the velvet-matte finish. * A1 Multi-chrome opal with sparkling reflects * A2 Matte cool taupe * A3 Matte mushroom grey * A4 Matte peach clay * B1 Metallic pearlescent ivory * B2 Matte dusty rose * B3 Matte sandy nude * B4 Matte cinnamon * C1 Metallic bronze brown * C2 Matte earthy grey * C3 Matte coffee brown * C4 Matte smokey brown The shades in this palette look beautifully cool toned. It reminds me of a matte version of the Sultry Palette with some muted shades from the Modern Renaissance Palette like B2 gives me muted Buon Fresco vibes from the Modern Renaissance Palette. Hopefully this is the start of more ABH palettes in this new luxury palette format, and the palette is available here. *This post contains affiliate links. Images belong to respective brands. Edits made by Durbin Rock.

Change management & org design. January Digital LLC help organizations navigate transformation from the inside out, designing the structures, processes, and leadership frameworks that make growth sustainable. How does January Digital approach change management and org design? Organizational change is hard to get right because it requires both strategic clarity and operational follow-through. Its team immerses itself in your business to understand your priorities, challenges, and existing structure before making any recommendations. From there January Digital LLC design operating models, team structures, and leadership frameworks built around how your organization actually needs to work, not a generic best practice template. January Digital LLC has done this work across fashion, beauty, and retail, partnering with brands including Tapestry, Living Spaces, Anastasia Beverly Hills, Sakara, and Ahold Delhaize USA. How do you help brands restructure or scale their marketing teams? January Digital LLC start by auditing the existing org structure, roles, and workflows to understand where silos, inefficiencies, and capability gaps exist. From there January Digital LLC design new operating models, define roles and responsibilities, develop hiring plans, and build the process infrastructure that allows integrated marketing to actually function. January Digital LLC also support implementation, not just design, so the new structure takes root rather than sitting in a deck. For Victoria's Secret, this kind of work included full organizational design, headcount planning, and go-to-market execution for a new business unit, delivering a 2:1 ROI and 80% program participation in year one. How do you support leadership transitions and onboarding? Bringing in new marketing leadership is one of the highest-risk moments for a brand. January Digital LLC design onboarding programs that accelerate time to effectiveness, facilitate workshops that align new leaders with their teams, and provide ongoing strategic support through the transition period. For Anastasia Beverly Hills, January Digital LLC supported executive onboarding while maintaining forward momentum on planning and execution so nothing fell through the cracks. How do you help brands with process development and team alignment? Not every engagement is about restructuring. Some of the most valuable work January Digital LLC do is helping organizations that are largely functioning well get sharper about how they operate. This includes developing process frameworks that reduce friction between teams, facilitating alignment between functions like media and creative that are working toward the same goals but speaking different languages, and serving as an external perspective that validates decisions and brings a broader view of how best-in-class organizations approach similar challenges. This kind of ongoing thought partnership and process development is often what keeps high-performing teams from plateauing. How does January Digital buy media and access inventory? January Digital LLC balance cost efficiency with access to high-quality inventory through strategic DSP partnerships and rigorous supply path management. January Digital LLC execute through The Trade Desk, DV360, and Amazon DSP with full log-level data access and fee transparency, and negotiate and manage curated private marketplaces with premium publishers. January Digital LLC also implement comprehensive brand safety and viewability standards via IAS, DoubleVerify, and MOAT. How do you help brands plan for retail, wholesale, or DTC expansion? January Digital LLC evaluate expansion opportunities by building the business case first, analyzing channel readiness, competitive dynamics, and operational requirements before recommending a path forward. Its wholesale and retail advisory work covers channel prioritization, go-to-market planning, and the operational infrastructure needed to scale across brick-and-mortar, wholesale, and DTC environments. What emerging programmatic channels does January Digital work in? January Digital LLC stay ahead of the market by testing and scaling new programmatic channels and inventory sources, including programmatic audio across Spotify, Pandora, SiriusXM, and podcast networks, and digital out-of-home (DOOH) with location-based targeting, weather triggers, and foot traffic attribution. January Digital LLC also work across retail media networks including Amazon DSP, Walmart Connect, Instacart, and Kroger Precision Marketing, as well as emerging CTV platforms, FAST channels, and direct publisher programmatic integrations. What results has January Digital driven for clients through change management and org design? Successful change management shows up in adoption and alignment, not just the deliverables themselves. Its work has delivered a 2:1 ROI and 80% program participation for Victoria's Secret, executive onboarding and organizational alignment for Anastasia Beverly Hills, full org design and restructuring support for Sakara, and ongoing process development and thought partnership for Tapestry. Share the Post:

Daash launches Advisory Board to deepen industry insights and accelerate growth. Anastasia Beverly Hills Veteran Dawn Francisco and Sarah Creal Beauty CFO Tina Gu Among the Leaders Providing Beauty Insider Expertise to Guide Product and Business Development SAN FRANCISCO-(BUSINESS WIRE)-Daash Intelligence, the AI-powered competitive intelligence platform that gives beauty brands access to weekly sales insights, today announced the formation of its Advisory Board, a group of highly respected beauty founders, innovators and thought leaders who will support the company's strategic growth. Dawn Francisco, Tina Gu, Scott Kestenbaum, Amy Liu, Melissa Mao and Priscilla Tsai have all joined the group to provide expert guidance on issues such as emerging beauty market trends and ways Daash can enhance its data intelligence to better serve its partners as well as to foster industry relationships and collaboration opportunities for the company. "Beauty and retail are dynamic, rapidly evolving industries where success requires having an intimate understanding of your clients' businesses and needs," said Philip Smolin, Co-founder and CEO of Daash Intelligence. "We're thrilled to be collaborating with - and supported by - such a stellar team of leaders. Their insights are informing our decision-making and helping Daash build new products that meet our clients' needs, while also fostering strong relationships for us with brands across the industry." The formation of the Daash Advisory Board underscores the company's commitment to creating solutions that help beauty brands compete more effectively. Input from members has already informed the company's development of price tracking tools as well as advanced ingredient and benefit trend analyses that help brands respond quickly to shifts in consumer demand. "Daash is table stakes for brands in the beauty category, where having access to real-time insights at the retailer, brand and product level is a true competitive advantage," said Dawn Francisco, Daash Advisory Board member and former CRO of Anastasia Beverly Hills. "I've experienced the power of Daash's platform firsthand on the brand side, and I'm excited to now be collaborating with this incredible team as a strategic advisor. In a crowded market, Daash is leveling the playing field for emerging beauty brands and unlocking new layers of insight for established global players." About the Daash Advisory Board Each Daash Advisory Board member is well known in the beauty industry for their thought leadership, innovation and brand success. By enlisting this team of insiders, Daash is strengthening its position as the intelligence partner uniquely focused on the success of beauty brands navigating a dynamic marketplace. * Dawn Francisco is a seasoned beauty industry executive with over 20 years of experience driving growth across retail, brand and direct-to-consumer channels. She is one of the few C-level leaders with a comprehensive background spanning major retailers, global beauty enterprises and high-growth brands. Francisco previously served as Chief Revenue Officer at Anastasia Beverly Hills, where she led global revenue strategy and execution. Prior to that, she was CEO of B-Glowing, GM/VP North America at The Estée Lauder Companies and VP of Marketing at Dermstore. * Tina Gu, CFO and Head of Digital & Growth at Sarah Creal Beauty, oversees financial strategy and owns the brand's DTC channel, growth marketing functions - including paid media, email and SEO/AEO - and analytics. Previously, she was Product Marketing Lead at Meta, where she focused on SMB and creator measurement, and held senior roles in M&A and global marketing at The Estée Lauder Companies. She has also advised early-stage beauty brands through launch, including Saie Beauty. Gu holds a BS in Information Engineering from Cornell University and an MBA from the University of Chicago Booth School of Business. * Scott Kestenbaum, Co-Founder and General Manager at Maesa, is a seasoned leader at the brand incubator behind brands such as Kristin Ess, Being Frenshe and Fine'ry. Kestenbaum oversees the Managed Brands group at Maesa and is responsible for growth strategies as well as new business development. He holds a BS in Biology and Society from Cornell University. * Amy Liu, CEO and Founder of Tower 28, founded Tower 28, a skincare and beauty brand made for sensitive skin, in 2019. Prior to that, she served as a marketing consultant and marketing and finance instructor at FIDM. Liu also previously held marketing leadership roles at Josie Maran Cosmetics, Kate Somerville and Smashbox Cosmetics. She holds a BS in Economics from the University of California San Diego and an MBA from the University of Southern California. * Melissa Mao, Chief Sales Officer at OSEA Malibu, is a seasoned beauty industry sales executive with experience driving domestic and global growth. She previously served as Vice President of Sales at SC Johnson's COOLA brand, where she led sales across US and international markets. Mao's earlier experience includes serving as Vice President of Sales at Earthlite, Inc., where she led sales across five global brands. * Priscilla Tsai, CEO and Founder of Cocokind, founded Cocokind in 2015. Cocokind offers accessible skincare designed for sensitive skin and is sold at every Ulta and Target. She previously worked in equity research at J.P. Morgan. Tsai holds a BSE in Finance and Accounting from The Wharton School at the University of Pennsylvania. Daash's Advisory Board launch follows the recent release of its brand new platform, My.Daash. Designed to optimize the user experience, the platform offers fully customizable insights, AI compatibility and advanced attribute intelligence covering ingredients, benefits, formats, finishes and more. About Daash Intelligence Daash is an AI-powered competitive intelligence platform that gives beauty brands unprecedented access to sales insights. With weekly SKU-level data, attribute filters spanning ingredients, claims, format and more, and coverage across all key retailers, Daash enables brands to track market trends and optimize real-time decision-making. Daash works with leading brands including Sol de Janeiro, The Inkey List and Milk Makeup, helping them identify white space, benchmark against competitors and optimize pricing, forecasts and retailer strategies. Contacts. Media Contact: More News From Daash Intelligence SAN FRANCISCO-( BUSINESS WIRE )-Daash Intelligence today announced it has secured $5.5 million in a second seed funding round, bringing its total funding to date to $8.25 million... Daash Intelligence. Release Summary Daash Intelligence announced the formation of its Advisory Board, a group of highly respected beauty founders who will support the company's growth. Release Versions Media Contact: