Ancient Nutrition

Ancient Nutrition

Produces bone broth, collagen, probiotics supplements

Overview

Ancient Nutrition sells whole-food nutritional supplements online and through retailers, including bone broth protein, multi-collagen protein, probiotics, and herbal formulas that blend Traditional Chinese Medicine and Ayurveda with modern research. Its products use multiple collagen sources (bovine, chicken, fish, and eggshell membrane) and soil-based probiotics to support gut health and joints. The company differentiates itself with a focus on regenerative agriculture through the R.A.N.C.H. Project, donating 1% of revenue and running regenerative organic certified farms, aiming for triple certification (Regenerative Organic Certified, USDA Organic, Non-GMO). Its goal is to provide high-quality supplements that support overall wellness while promoting soil health and sustainable farming for the future.

About Ancient Nutrition

Simplify's Rating
Why Ancient Nutrition is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Food & Agriculture

Healthcare

Consumer Goods

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$103M

Headquarters

North Palm Beach, Florida

Founded

2016

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Simplify's Take

What believers are saying

  • Wellful acquisition expands omni-channel distribution through Sprouts and Whole Foods partnerships.
  • Organic SuperGreens line launched January 2023 boosts gut, energy, and joint health in gummies and powders.
  • R.A.N.C.H. Project dedicates 1% revenue to regenerative agriculture on Tennessee and Missouri farms.

What critics are saying

  • Wellful integration erodes founder-led identity of Jordan Rubin and Dr. Josh Axe within 12-24 months.
  • FDA scrutiny targets SBO probiotic claims for vaginal health and mental clarity in 6-18 months.
  • Drought disrupts 95% ingredient supply from 4,000-acre Tennessee and Missouri farms in 12-36 months.

What makes Ancient Nutrition unique

  • Ancient Nutrition sources 95% of active ingredients from 4,000 acres of founder-owned Regenerative Organic Certified farms.
  • Company launched world's first triple-certified ROC, USDA Organic, Non-GMO supplements in October 2023.
  • Products blend Ayurveda, Traditional Chinese Herbalism with modern science for multi-collagen and SBO probiotics.

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Funding

Total Funding

$103M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison
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Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Unlimited Paid Time Off

Paid Maternity Leave

Paid Paternity Leave

Remote Work Options

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Business Wire
Jan 8th, 2025
Wellful Acquires Ancient Nutrition, Expanding its Portfolio of Innovative Health and Wellness Brands

Wellful, Inc. (“Wellful”) a premier omni-channel health and wellness platform and a Kainos Capital portfolio company, today announced the acquisition

Business Wire
Jan 7th, 2025
Wellful Acquires Ancient Nutrition, Expanding its Portfolio of Innovative Health and Wellness Brands

Wellful acquires Ancient Nutrition, expanding its portfolio of innovative health and wellness brands.

PR Newswire
Oct 6th, 2023
Ancient Nutrition Launches World'S First Regenerative Organic Certified® Nutritional Supplement Formulas

Coinciding with the theatrical release of the new movie promoting regenerative agriculture, Common Ground.NASHVILLE, Tenn., Oct. 6, 2023 /PRNewswire/ -- The latest film on planetary health, Common Ground , from the director of Kiss the Ground, continues to hit theaters this month. As the message of hope reaches massive audiences, it will leave consumers and brands wanting to take action in support of Regenerative Agriculture. Ancient Nutrition, a leading health and wellness company, simultaneously is introducing the world's first triple-certified nutritional supplement formulas. This revolutionary line encompasses 16 products in the probiotics, herbal functional mushroom categories, achieving Regenerative Organic Certified® (ROC™), USDA Organic, and Non-GMO status. Ancient Nutrition hopes to lead the way for other brands to follow suit, and for consumers to have an option that now supports a movement that goes far beyond organic.Ancient Nutrition introduces the world's first triple-certified nutritional supplements Tweet this Ancient Nutrition ROC supplementsAncient Nutrition's ROC™ product launch sources 95% of the active ingredients from the founder-owned Regenerative Organic Certified® farms in Tennessee and Missouri, promoting soil health, ecosystem restoration, farm worker fairness, and animal welfare.The company's commitment extends to carbon neutrality, offsetting emissions from production and distribution, as well as diverting oceanbound plastics with its partnership with PlasticBank®

New Hope Network
Jul 31st, 2023
Regenerative organic practices drive innovation in dietary supplements – article

A commitment to sustainable and organic practices pays off as Ancient Nutrition introduces the first Regenerative Organic Certified® line of multi-ingredient dietary formulations.

Florida Marketing News
Jul 5th, 2023
Eggshell Membrane Market to Garner $8,384.9 Million by 2032 with 8.9% CAGR | Research Dive | Florida Marketing News

For instance, in October 2021, Ancient Nutrition, a lifestyle products manufacturing company, announced the launch of a series of lifestyle products containing fermented eggshell membrane collagen.

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