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Ancient Nutrition

Produces bone broth, collagen, probiotics supplements

Overview

Ancient Nutrition produces whole-food nutritional supplements sold online and through retailers, including bone broth protein, multi-collagen protein, probiotics, and herbal formulas. Their products combine Traditional Chinese Medicine and Ayurveda with modern research, using multiple collagen sources (bovine, chicken, fish, and eggshell membrane) and soil-based probiotics to support gut health and joints. They differentiate themselves by a strong commitment to regenerative agriculture via the R.A.N.C.H. Project, donating 1% of revenue and operating regenerative organic certified farms, pursuing triple certification for ingredients and products. The goal is to provide high-quality, whole-food supplements that support overall wellness while promoting soil health and sustainable farming for future generations.

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About Ancient Nutrition

Simplify's Rating
Why Ancient Nutrition is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

HealthcareConsumer Goods

Company Size

51-200

Company Stage

Growth Equity (Venture Capital)

Total Funding

$103M

Headquarters

North Palm Beach, FL

Founded

2016

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What believers are saying

  • Sprouts stocked Ancient Nutrition products through October 2026, showing retail shelf support.
  • In November 2026, Ancient Nutrition launched Active Peptides Glutathione + NMN and CoQ10.
  • Rodale Institute renewed its 2026 partnership, helping source regenerative ingredients deeper upstream.

What critics are saying

  • Ancient Nutrition faces active New York consumer class actions over collagen and Brain Boost claims.
  • California's 2025 plant-protein settlement shows recurring Proposition 65 compliance exposure.
  • If courts curtail its health claims, Ancient Nutrition's premium brand erodes fast.

What makes Ancient Nutrition unique

  • Ancient Nutrition pairs supplements with founder-owned regenerative farms in Tennessee and Missouri.
  • On January 7, 2025, Wellful bought Ancient Nutrition, preserving omnichannel scale.
  • Its 2023 ROC line remains the market's first triple-certified supplement portfolio.

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Funding

Total Funding

$103M

Above

Industry Average

Funded Over

1 Rounds

Growth Equity VC funding comparison data is currently unavailable. We're working to provide this information soon!
Growth Equity VC Funding Comparison Coming Soon

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Disability Insurance
  • Unlimited Paid Time Off
  • Paid Maternity Leave
  • Paid Paternity Leave
  • Remote Work Options

Growth & Insights and Company News

6 month growth

0%

1 year growth

1%

2 year growth

0%
Business Wire
Jan 8th, 2025
Wellful Acquires Ancient Nutrition, Expanding its Portfolio of Innovative Health and Wellness Brands

Wellful, Inc. (“Wellful”) a premier omni-channel health and wellness platform and a Kainos Capital portfolio company, today announced the acquisition

Business Wire
Jan 7th, 2025
Wellful Acquires Ancient Nutrition, Expanding its Portfolio of Innovative Health and Wellness Brands

Wellful acquires Ancient Nutrition, expanding its portfolio of innovative health and wellness brands.

PR Newswire
Oct 6th, 2023
Ancient Nutrition Launches World'S First Regenerative Organic Certified® Nutritional Supplement Formulas

Coinciding with the theatrical release of the new movie promoting regenerative agriculture, Common Ground.NASHVILLE, Tenn., Oct. 6, 2023 /PRNewswire/ -- The latest film on planetary health, Common Ground , from the director of Kiss the Ground, continues to hit theaters this month. As the message of hope reaches massive audiences, it will leave consumers and brands wanting to take action in support of Regenerative Agriculture. Ancient Nutrition, a leading health and wellness company, simultaneously is introducing the world's first triple-certified nutritional supplement formulas. This revolutionary line encompasses 16 products in the probiotics, herbal functional mushroom categories, achieving Regenerative Organic Certified® (ROC™), USDA Organic, and Non-GMO status. Ancient Nutrition hopes to lead the way for other brands to follow suit, and for consumers to have an option that now supports a movement that goes far beyond organic.Ancient Nutrition introduces the world's first triple-certified nutritional supplements Tweet this Ancient Nutrition ROC supplementsAncient Nutrition's ROC™ product launch sources 95% of the active ingredients from the founder-owned Regenerative Organic Certified® farms in Tennessee and Missouri, promoting soil health, ecosystem restoration, farm worker fairness, and animal welfare.The company's commitment extends to carbon neutrality, offsetting emissions from production and distribution, as well as diverting oceanbound plastics with its partnership with PlasticBank®

New Hope Network
Jul 31st, 2023
Regenerative organic practices drive innovation in dietary supplements – article

A commitment to sustainable and organic practices pays off as Ancient Nutrition introduces the first Regenerative Organic Certified® line of multi-ingredient dietary formulations.

Florida Marketing News
Jul 5th, 2023
Eggshell Membrane Market to Garner $8,384.9 Million by 2032 with 8.9% CAGR | Research Dive | Florida Marketing News

For instance, in October 2021, Ancient Nutrition, a lifestyle products manufacturing company, announced the launch of a series of lifestyle products containing fermented eggshell membrane collagen.

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