SSCP-Owned Applebee's in Texas, California and Virginia bring back "buy a Hero a Bud" in anticipation of Veterans Day. October 1, 2026 · · Beginning Today, guests can buy a Bud for a neighborhood military hero; Unclaimed funds will again benefit Folds of Honor. Dallas, TX (RestaurantNews.com) SSCP, an Applebee's franchisee operating in Texas, California, and Virginia, announced today that it will bring back its "Buy A Hero A Bud" program in partnership with Anheuser-Busch, alongside Applebee's national Veterans Day promotion on November 11. Beginning today and continuing through Veterans Day, guests at SSCP-owned Applebee's can "Buy A Hero A Bud" for a local veteran or active-duty service member, redeemable at the restaurant. SSCP will again donate funds from unclaimed Bud beers to Folds of Honor, which provides educational scholarships to families of America's fallen or disabled military members and first responders. "Veterans Day at Applebee's has always been special to us, but Buy A Hero A Bud makes the connection between our guests and local military heroes even more personal," said SSCP's Vice President of Marketing Blake Roe. "A guest can buy a beer for someone they may never meet, and on Veterans Day that veteran learns a neighbor thought enough of their service and sacrifice to say thank you. We saw what that meant to people when we launched the program, and we are proud to bring it back again." Now entering its fourth year, Buy A Hero A Bud builds on three years of support from SSCP Applebee's guests. To date, guests at SSCP-owned Applebee's have pre-purchased more than 15,000 Buds for local military heroes, and SSCP has donated more than $30,000 to Folds of Honor. In 2025 alone, guests pre-bought 3,532 Budweiser, Bud Light and Budweiser Zero beers, generating more than $7,700 for Folds of Honor. SSCP has always prioritized supporting military members in its neighborhoods. In 2007, when SSCP owner Sunil Dharod purchased his Texas Applebee's restaurants, he was among the early Applebee's franchise owners to offer free meals to veterans on Veterans Day. This tradition has since become an industry standard. Buy A Hero A Bud extends that spirit by letting guests directly honor military members in their own communities. About SSCP SSCP Management is a family-owned and operated, award-winning restaurant leader. Sunil Dharod, the owner and CEO, founded the company in Dallas, Texas and is a renowned businessman and philanthropist. He now leads the company's future alongside his son, Chris Dharod, SSCP President, and his daughter, Puja Dharod, Vice President of Investments at SSCP, who are both determined to continue the legacy their father started and sustained. SSCP consistently strives to deliver the best experience for its guests through exceptional service. About Applebee's As one of the world's largest casual dining brands, Applebee's Neighborhood Grill + Bar serves as America's kitchen table, offering guests a lively dining experience that combines simple, craveable American fare with classic drinks and local drafts. Applebee's makes it easy for family and friends to connect, whether in a dining room or in the comfort of a living room; Eatin' Good in the Neighborhood(TM) is a familiar, affordable escape from the everyday. Applebee's restaurants are owned and operated by entrepreneurs dedicated to more than serving great food; they also build up the communities that Restaurant Group call home. From raising money for local charities to hosting community fundraisers, Applebee's is always Doin' Good in the Neighborhood(R). As of June 28, 2026, Applebee's and its franchise operations included 1,439 Applebee's restaurants in the United States, two U.S. territories, and 17 countries outside the United States. This number does not include 118 company-owned Applebee's restaurants. Applebee's is franchised by subsidiaries of Dine Brands Global Inc. [NYSE: DIN], which is one of the world's largest full-service restaurant companies. Media Contact: derek farley - president derekPR on behalf of SSCP-owned Applebee's [email protected] derekPR.com 704-941-7353

Anheuser-Busch invests $23 million in Fort Collins Brewery. September 21, 2026 Brewery expansion will increase Michelob ULTRA production, rail capacity and workforce training. FORT COLLINS, Colo. - Anheuser-Busch is investing $23 million in its Fort Collins brewery, expanding production capacity and establishing a new technical training center for employees at the longtime Northern Colorado manufacturing facility. The company announced the investment Sept. 21, saying the improvements will help the brewery increase production of Michelob ULTRA and add the capability to produce 25-ounce cans. The project will also expand rail capacity at the facility, strengthening transportation operations and distribution. The Fort Collins brewery has operated since 1988 and produces more than 48 brands, including Michelob ULTRA, Busch Light, Budweiser and Bud Light. Anheuser-Busch said it has invested $93 million in its Fort Collins facilities since 2021. "Our investment in the Fort Collins Brewery strengthens our ability to brew and deliver the world-class beers consumers know and love, including Michelob ULTRA," Anheuser-Busch CEO Brendan Whitworth said. "As a proud American manufacturer, investments at this scale help fuel economic growth, create and sustain high-quality jobs, and reinforce our long-term commitment to the communities where we live and work." Training center planned. Part of the investment will establish a technical skills training center inside the Fort Collins brewery. It will be one of 15 such centers Anheuser-Busch plans to open around the country. The center will provide training for operators and technicians working with electrical and mechanical systems used in brewery equipment. Anheuser-Busch said its broader goal is to provide additional skills training to more than 90% of its manufacturing workforce during the next five years. Colorado State Rep. Andrew Boesenecker, D-Larimer, said the investment demonstrates continued confidence in the Northern Colorado workforce. "This facility has been a backbone of Fort Collins' economy for 38 years, providing hundreds of quality manufacturing jobs and strengthening our local tax base," Boesenecker said. The Fort Collins investment is part of Anheuser-Busch's broader $600 million commitment to its U.S. operations during 2025 and 2026 through the company's Brewing Futures initiative. The program focuses on manufacturing facilities, workforce development and career opportunities. The Fort Collins brewery also serves another role during emergencies. Along with the company's Cartersville, Georgia, brewery, the facility produces canned emergency drinking water for communities affected by disasters. Anheuser-Busch says it has produced more than 100 million cans of emergency drinking water since the program began in 1988. Stay Connected to Northern Colorado Get local news, community stories, events and updates delivered directly to your inbox with the North Forty News Daily Update.

Anheuser-Busch invests $23 million in Fort Collins, CO brewery to drive local economic growth, expands local manufacturing skills training. Sep 21, 2026, 10:00 ET LEADING AMERICAN MANUFACTURER CONTINUES TO DELIVER ON $600 MILLION COMMITMENT, FUELING PRODUCTION OF MICHELOB ULTRA, THE #1 TOP-SELLING & FASTEST GROWING BEER IN THE U.S. FORT COLLINS, Colo., Sept. 21, 2026 /PRNewswire/ - Today, Anheuser-Busch [NYSE: BUD], a leading American manufacturer and maker of Michelob ULTRA, Busch Light, Budweiser, Bud Light, Cutwater Spirits and NÜTRL Vodka Seltzer, announced a $23 million investment in its Fort Collins, Colorado facility. This investment will help Anheuser-Busch, the #1 fastest-growing supplier in total alcohol,[1] fuel increased production of Michelob ULTRA and expand local manufacturing skills training. Today's announcement is part of Anheuser-Busch's ongoing Brewing Futures initiative through which the company is investing $600 million in its U.S. operations across 2025 and 2026. The initiative builds on Anheuser-Busch's commitment to investing in people, breweries and communities by creating and sustaining manufacturing jobs, building the manufacturing workforce for the future, and strengthening manufacturing career opportunities for Veterans. Brendan Whitworth, CEO, Anheuser-Busch said: "Our investment in the Fort Collins Brewery strengthens our ability to brew and deliver the world-class beers consumers know and love, including Michelob ULTRA. As a proud American manufacturer, investments at this scale help fuel economic growth, create and sustain high-quality jobs, and reinforce our long-term commitment to the communities where we live and work." This new $23 million investment in Anheuser-Busch's Fort Collins Brewery will help expand our capacity to produce fast-growing brands like Michelob ULTRA, adding capabilities to produce 25-oz cans to meet growing consumer demand. It will also increase rail capacity, strengthening transportation capabilities and route to market. Anheuser-Busch will also open a new technical skills training center inside the Fort Collins Brewery - one of the company's 15 new centers nationwide - to upskill our operators and technicians in electrical and mechanical systems associated with brewery equipment. The company plans to upskill more than 90% of its manufacturing workforce over the next five years. Colorado State Representative Andrew Boesenecker (D-Larimer) said: "Anheuser-Busch's $23 million investment in the Fort Collins Brewery is tremendous news for our community and our state. This facility has been a backbone of Fort Collins' economy for 38 years, providing hundreds of quality manufacturing jobs and strengthening our local tax base. This investment reaffirms Anheuser-Busch's commitment to Colorado and demonstrates confidence in our workforce and community. We look forward to continuing this strong partnership and seeing the positive impact this expansion will have on Fort Collins and the surrounding region." Nestled in the Rockies, the Fort Collins Brewery has been an important part of the local community since 1988 and produces more than 48 brands including Michelob ULTRA, Busch Light, Budweiser, and Bud Light. The company has invested $93 million in its Fort Collins facilities since 2021 and remains commitment to being a key economic driver in the state of Colorado. Alongside the Cartersville Brewery, the Fort Collins Brewery is one of two Anheuser-Busch breweries that produce emergency drinking water. To date, Anheuser-Busch has produced more than 100 million cans of emergency drinking water for communities impacted by disaster since 1988. ABOUT ANHEUSER-BUSCH At Anheuser-Busch, our purpose is to create a future with more cheers. For more than 165 years as a leading American manufacturer, we have delivered a legacy of brewing great-tasting, high-quality beers that have satisfied beer drinkers for generations. As the nation's top brewer, one of the fastest growing spirits companies, and an insurgent force in energy drinks, we drive economic prosperity nationwide through investments in our people, facilities, and communities. We are the only alcohol company that invests in the U.S. at this scale. We make the nation's most iconic beers, ready-to-drink spirits and beyond beer brands, including Michelob ULTRA - America's #1 top-selling and fastest-growing beer - Busch Light, Budweiser, Bud Light, Stella Artois, Cutwater Spirits, NÜTRL Vodka Seltzer, BeatBox, industry-leading craft beers and non-alcohol beers like Michelob ULTRA Zero. We are guided by our commitment to the communities we call home and to the 65,000 hardworking Americans who bring our products to life. That's who we are. For more information, visit www.anheuser-busch.com or follow Anheuser-Busch on LinkedIn, X, Facebook, and Instagram. [1] Circana TUS MULC+ w/e 7/19/26 SOURCE Anheuser-Busch