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Anne Lewis Strategies

Digital marketing for nonprofits and campaigns

Overview

MissionWired is a digital-first direct marketing partner for nonprofits and political campaigns. It runs data-driven, omnichannel campaigns across digital and offline channels—using services like digital strategy, email and SMS, direct mail, digital ads, analytics, and creative content—to boost fundraising and engagement. A key differentiator is The Digital Co-Op, a proprietary data suite that helps clients acquire new donors, enhanced by strategic acquisitions (CCAH) and partnerships (Zuri Group) to integrate Salesforce and Blackbaud. The firm aims to help clients raise more money, grow their supporter networks, and engage audiences more effectively across online and offline channels.

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About Anne Lewis Strategies

Simplify's Rating
Why Anne Lewis Strategies is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & AnalyticsConsultingGovernment & Public SectorEnterprise Software

Company Size

201-500

Company Stage

Debt Financing

Total Funding

N/A

Headquarters

Washington DC, District of Columbia

Founded

2007

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Simplify's take

What believers are saying

  • Kate Kline leads MissionWired after January 2025, while Anne Lewis now chairs the board.
  • MissionWired's May 2026 leadership expansion prioritizes business development and partnership growth.
  • MissionWired says it raised more than $5 billion for partners since 2007.

What critics are saying

  • MissionWired remains election-cycle dependent; odd-year 2025 and 2027 weaken intake.
  • PulseRevOps flagged 2026 email deliverability erosion, hitting open rates and bounce performance.
  • AI-generated fundraising copy compresses agency margins and commoditizes MissionWired's core email services.

What makes Anne Lewis Strategies unique

  • MissionWired owns Digital Co-Op, raised $370 million and activated nearly 5 million donors.
  • MissionWired added BWF in June 2026, combining fundraising strategy with systems expertise.
  • MissionWired launched Mid-Level Co-Op in February 2025, using machine learning for higher-value donor acquisition.

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Benefits

  • Health Insurance
  • Life Insurance
  • Vision Insurance
  • Dental Insurance
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Paid Vacation
  • Paid Sick Leave
  • Parental Leave
  • Remote Work Options
  • Fertility Treatment Support
  • Phone/Internet Stipend

Growth & Insights and Company News

6 month growth

0%

1 year growth

0%

2 year growth

0%
PR Newswire
Jun 1st, 2026
MissionWired Acquires BWF to Join with Zuri Group to Expand Campaign Strategy and Systems Expertise for Nonprofits

/PRNewswire/ -- MissionWired, a premier nonprofit fundraising firm, today announced the acquisition of BWF, the leading provider of comprehensive campaigns,...

Vialynx Inc
Jun 1st, 2026
MissionWired acquires BWF to join with Zuri Group to expand campaign strategy and systems expertise for nonprofits.

MissionWired acquires BWF to join with Zuri Group to expand campaign strategy and systems expertise for nonprofits. Business · JUN 1, 2026 PR Newswire The combined fundraising capabilities and innovative power of MissionWired, BWF, and Zuri will strengthen how nonprofits connect with donors throughout the... The combined fundraising capabilities and innovative power of MissionWired, BWF, and Zuri will strengthen how nonprofits connect with donors throughout their full lifecycle. MINNEAPOLIS, June 1, 2026 /PRNewswire/ - MissionWired, a premier nonprofit fundraising firm, today announced the acquisition of BWF, the leading provider of comprehensive campaigns, donor engagement, analytics, and technology transformations for higher education, healthcare, and nonprofit organizations. Under the MissionWired umbrella, BWF will join forces with Zuri Group to form BWF Zuri, together the industry's most trusted expert in harnessing strategy, fundraising trends, and technology to power philanthropic missions. "This combination reflects what we've always believed: that the most effective fundraising happens when strategy, data, and human discernment work together across every channel and at every stage of the donor relationship," said MissionWired CEO Kate Kline. "BWF brings world-class fundraising expertise and a remarkable team, and together we're uniquely positioned to empower our clients' transformational goals." Zuri Group is an accredited partner across leading platforms, including Blackbaud, Salesforce, and Kindsight. Zuri has worked with some of the largest organizations, translating complex operational and technology decisions into measurable fundraising gains. BWF's comprehensive slate of campaign and annual giving services is proven for organizations small and large, regional and global, and built for durability and scale. These capabilities will blend seamlessly with Zuri's shared expertise in operations consulting and in technical system selection, implementation, and optimization. Together, BWF Zuri will provide end-to-end strategy that helps clients identify new prospects, cultivate stronger donor relationships, and unlock the full potential of their data. "This partnership positions us to reach new heights while advancing generosity and empowering the philanthropic sector to think more boldly about its strategies, goals, and programs," said BWF CEO Josh Birkholz. "We are excited to join the MissionWired and Zuri teams as we embark on this next chapter." The environment facing philanthropic organizations has never been more challenging: Donor counts continue to decline, competition to capture supporter attention is intensifying, and the technology and AI landscape is changing at record speed. This is a time when all nonprofit sectors need to comprehensively strengthen their fundraising programs - from principal-giving to base-level donors, from services that support the donor experience to the technology that supports fundraising. BWF Zuri is a union built to help client partners do just that: succeed in this new era of fundraising. SOURCE BWF Published by News Desk · WeeklyReviewer The WeeklyReviewer news desk monitors breaking developments around the clock - sourcing, verifying, and publishing real-time industry news across business, technology, politics, science, sports, and world affairs. Every story that comes through the Live Wire is reviewed for accuracy before publication, keeping our readers ahead of the curve without the noise.

PR Newswire
Jul 16th, 2025
Moore Announces Maureen McNally as Chief Digital Growth Officer

McNally joins Moore from MissionWired, where she served as chief growth officer.

NonProfit PRO
Jul 3rd, 2025
MissionWired Secures Growth Capital Expansion

Stone-Goff Partners announced a new senior credit facility for MissionWired, led by PGIM Private Capital, to support its growth and M&A pipeline. This funding allows MissionWired to refinance its existing credit facility and gain a new lending partner. MissionWired, founded by Anne Lewis and led by CEO Kate Kline, provides data-driven marketing and fundraising solutions for nonprofits and political campaigns. PGIM is excited to support MissionWired's continued innovation and growth.

Agri-Pulse
Sep 4th, 2024
Farm Hands on the Potomac: CBA Staff Appointments, Promotions

Jennifer Smith joined the association as digital communications specialist from agency MissionWired.

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