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Overview
Ansa.dev provides a closed-loop payments platform that lets merchants create and manage customer balances via an API. Merchants fund wallets for customers, enabling frequent small transactions (tips, microtransactions, order-ahead) while lowering payment processing costs. The platform tracks revenue, usage, savings, and liabilities and surfaces insights on spending and loyalty to drive repeat business. Revenue comes from subscriptions and transaction fees; the goal is to reduce costs, increase wallet-fueled transactions, and boost customer retention and profitability.
About Ansa
Industries
Data & Analytics
Enterprise Software
Fintech
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$19.4M
Headquarters
San Francisco, California
Founded
2022
Simplify's Take
What believers are saying
- Merchants using Ansa see average 30% increase in order frequency and higher transaction values.
- Partnerships with Reverb, Sweetfin, and Scream Truck demonstrate traction across retail, dining, and marketplaces.
- Series A funding of $14M in 2024 supports product development and engineering to capture growing demand.
What critics are saying
- Stripe Treasury and Issuing enable merchants to embed customer balances directly, bypassing Ansa's platform.
- Apple Pay stored value expansion commoditizes Ansa Anywhere, forcing adoption of native Apple solutions.
- NY BitLicense regulatory expansion threatens stored value compliance, risking merchant onboarding halts and audits.
What makes Ansa unique
- White-label API-first platform enables merchants to launch branded wallets in weeks, not quarters.
- Ansa Anywhere tap-to-pay integrates Apple Pay and Google Pay without additional hardware requirements.
- Native mobile SDKs for iOS and Android streamline wallet feature integration into merchant applications.
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Funding
Total Funding
$19.4M
Meets
Industry Average
Funded Over
2 Rounds
BoxGroupIndustry standards
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Unlimited Paid Time Off
Flexible Work Hours
Remote Work Options
Paid Vacation
401(k) Retirement Plan
401(k) Company Match
Health Savings Account/Flexible Spending Account
Commuter Benefits
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 4%2 year growth
↑ 10%Ansa, the fintech infrastructure solution enabling merchants, marketplaces, and platforms to launch branded customer wallets, today announced that Reverb, the world's largest online marketplace for musical instruments and gear, has successfully launched its Reverb Wallet experience powered by Ansa.
Scream Truck partners with Ansa to enhance payments experience.
Ansa, Inc. is excited to announce the launch of its native mobile SDKs (software development kits) for iOS and Android, designed to streamline the integration of Ansa's powerful features into your mobile applications.
Ansa has partnered with major payment service providers including Square, Stripe and Braintree to enable businesses to deliver a user experience as well as enhance customer satisfaction and operational efficiency too.
Ansa, a fintech company focused on branded customer wallets for merchants, has secured $14M in a Series A funding round led by Renegade Partners, with contributions from Bain Capital Ventures, B37 Ventures, Box Group, and Wischoff Ventures. The funds will enhance Ansa's payment solutions, emphasizing product development and engineering to help merchants engage customers amid rising costs and economic pressures. CEO Sophia Goldberg highlighted the need for flexible, modern payment options to boost merchant growth and customer retention.
Ansa is Hiring for 5 Jobs on Simplify!
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About Ansa
Industries
Data & Analytics
Enterprise Software
Fintech
Financial Services
Company Size
11-50
Company Stage
Series A
Total Funding
$19.4M
Headquarters
San Francisco, California
Founded
2022
Ansa is Hiring for 5 Jobs on Simplify!
Find jobs on Simplify and start your career today