Anteriad

Anteriad

B2B marketing solutions using data analytics

About Anteriad

Simplify's Rating
Why Anteriad is rated
A-
Rated B on Competitive Edge
Rated A on Growth Potential
Rated A on Rating Differentiation

Industries

Data & Analytics

Consulting

Enterprise Software

Financial Services

Company Size

501-1,000

Company Stage

Series A

Total Funding

$2.4M

Headquarters

Town of Rye, New York

Founded

2000

Overview

Anteriad provides B2B marketing solutions that focus on data-driven strategies and analytics to help businesses enhance their marketing efforts. The company collects and analyzes large amounts of data to identify market trends, understand customer behavior, and evaluate campaign performance. This information allows Anteriad's clients, which include financial services, high-tech companies, and marketing agencies, to make informed decisions and improve their customer acquisition processes. Anteriad differentiates itself from competitors by offering a combination of subscription-based services and customized marketing strategies, ensuring clients have access to proprietary data and tailored solutions. The company's goal is to optimize marketing efficiency for its clients through advanced analytics and technology.

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Simplify's Take

What believers are saying

  • Anteriad's revenue grew 208% over three years, ranking on the Inc. 5000 list.
  • The company won the Engage B2B Marketing Team of the Year award, boosting its reputation.
  • Anteriad's Marketing Cloud received the Sammy award for Product of the Year twice.

What critics are saying

  • Emerging AI-driven marketing platforms could challenge Anteriad's market position.
  • Complex EMEA data privacy regulations may hinder Anteriad's multilingual intent solution.
  • Economic uncertainties in North America could impact demand for Anteriad's services.

What makes Anteriad unique

  • Anteriad excels in AI-driven data privacy, ranking high in Neutronian's scores.
  • The company offers GDPR-compliant multilingual intent solutions, enhancing its EMEA market presence.
  • Anteriad's leadership team has extensive experience in data-driven B2B marketing.

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Funding

Total Funding

$2.4M

Above

Industry Average

Funded Over

0 Rounds

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

401(k) Retirement Plan

401(k) Company Match

Unlimited Paid Time Off

Paid Sick Leave

Parental Leave

Professional Development Budget

Company News

New York Entertainment Guide
Sep 12th, 2024
Fortune Media and Great Place To Work Name Anteriad to 2024 Best Workplaces in Advertising & Marketing List

This is the first time Anteriad has been named to this prestigious list, recognized as one of the best companies to work for in the country.

GlobeNewswire
Aug 13th, 2024
For The Third Year In A Row, Anteriad Makes The Inc. 5000 List

Rye Brook, New York, Aug. 13, 2024 (GLOBE NEWSWIRE) -- Inc. recognized Anteriad today as one of the fastest growing companies in the US when it revealed its annual Inc. 5000 list, marking the third year in a row that the B2B marketing solution provider appears on this distinguished list. Anteriad ranked at 2495 with three-year revenue growth of 208%. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses

GlobeNewswire
May 7th, 2024
76% of Marketers Expect Budget Growth in 2024

Rye Brook, New York, May 07, 2024 (GLOBE NEWSWIRE) - Anteriad today announced the release of a new global B2B marketing research study, conducted by Ascend2, "The 2024 B2B Marketing Outlook: The Data Confidence Divide."

Yahoo Finance
Apr 16th, 2024
Anteriad Shares Top Honors In Neutronian'S 2024 Q1 Ai-Enhanced Data Privacy Scores

Anteriad’s Continued Commitment to the Highest Standard for Privacy Best Practices, Data Quality and Transparency for B2B Marketers Sets a New Bar for the MarketRye Brook, New York, April 16, 2024 (GLOBE NEWSWIRE) -- Anteriad today announced that the company has tied for the top rank in Neutronian’s 2024 Q1 Data Privacy Scores report, increasing their score from the 2023, Q4 report. The report from Neutronian offers businesses a critical perspective on industry-wide data practices, highlighting the growing significance of data privacy for companies, regardless of size, in 2024 and into the future. As laws and regulations evolve, they reveal problems with unclear data collection and use, posing challenges for companies trying to stay compliant.Neutronian, a leader in data privacy verification, has launched AI-enhanced Data Privacy Scores and partnered with Proximic by Comscore. This move significantly advances the field, allowing brands and agencies to make proactive, privacy-led advertising decisions and better mitigate privacy risk.With its AI-driven scoring system, Neutronian sets new benchmarks for privacy and compliance. The improved methodology and broader publisher reach enables privacy-focused inventory management and campaign optimization, akin to established brand safety practices. This enhanced dataset supports the ability to make advertising decisions thatalign with privacy laws and consumer expectations.The Data Privacy Scores (DPS) review publicly available data from leading Data companies to provide marketers with an understanding of data quality indicators that may guide their data investment decisions across martech, adtech, social, data, analytics, and other marketing provider categories.“Anteriad has shown a continued commitment to the highest level of data privacy and quality and we’re happy to congratulate them on achieving one of the highest scores in our report

Yahoo Finance
Dec 20th, 2023
Anteriad Marketing Team Wins Engage B2B Marketing Team of the Year Award

Anteriad Marketing Team wins Engage B2B Marketing Team of the Year award.

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