Apadmi works with Matalan to build clothing and homewares retailer's first fully native mobile app. Matalan reports that its first fully native app has recorded 1.76 million downloads since launching in August, with monthly active users growing by 10% month-on-month since go live. App orders increased 20% year-on-year in August and 28% in September, while conversion has reached 4.4%, ahead of its 3.4% target. Average order value is also 14% higher than on Matalan's website. Developed in partnership with Apadmi, features include intelligent search to help customers find products more easily, richer product content and streamlined checkout through Apple Pay and Google Pay. The app also brings Matalan Me rewards and account information together in one place, making it easier for customers to access their benefits and personalised offers. It is designed to connect Matalan's digital and physical shopping experiences. An in-store barcode scanning feature allows customers to check product details, availability and reviews using their phones, helping them move more easily between shopping in-store and online. Dre Nicolaides, Digital Director at Matalan, comments: "What's particularly encouraging about the response to our new app is that customers aren't just downloading it - they're using it to shop, and we're seeing that translate into stronger orders and conversion. It's a really positive start and reflects the investment we've made in improving the digital experience." "We've focused on making it easier and more enjoyable to shop Matalan, whether customers are shopping online or checking product information in store. The investment we've made in the technology also means we can keep introducing new features and responding more quickly to what customers want. We see significant potential to grow digital at Matalan, and the app will play an important part in that. These early results are encouraging, but we've got much more planned." Keeley Lee, Client Services Director at Apadmi, says: "We've worked closely with the Matalan team to create an app that delivers a better experience for customers and supports the business's ambitions for digital growth. It's been a great partnership, and seeing such encouraging early results makes it particularly rewarding. We're looking forward to continuing our work together." 2026 RTIH Innovation Awards The awards, which celebrate global retail technology innovation in a fast moving omnichannel world, have now closed for entries. Its winners will be revealed at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London on Wednesday, 4th November. Retailtechinnovationhub received a record number of entries this year and many fantastic examples of technology excellence driving transformative change across the global retail sector. Congratulations to all those who made it through the initial submission process! It's now over to its star studded judging panel who will decide the winners to be announced at the 2026 RTIH Innovation Awards Ceremony, taking place at The HAC in Central London. The event will be held on Wednesday, 4th November and consist of a drinks reception, three course meal, awards ceremony presided over by award winning stand-up comedian, presenter, actor and broadcaster, Aurie Styla, and after party until 1am.

Apadmi launches loyalty app for Yeo Valley Organic. July 21, 2026 Apadmi has launched a mobile loyalty app for Yeo Valley Organic, bringing its rewards programme into a dedicated app with personalised features and digital vouchers. Digital product consultancy Apadmi has launched a new mobile loyalty experience for Britain's organic dairy brand, Yeo Valley Organic. The app is a significant evolution of Yeo Valley Organic's long-running programme that turns shopping into 'Yeokens' to unlock rewards. With more than 1.2 million registered users, over 400,000 of whom participate actively, the new app brings all parts of the programme together into a single, seamless mobile experience. The new app simplifies how customers earn and spend Yeokens, with features including QR code scanning, prize promotions via the popular 'Dairy Go Round', partner discounts, branded merchandise, charitable donations, and personalised rewards, all in one place. The voucher functionality enables Yeo Valley Organic to reward customers with discounts and free products. Vouchers will be distributed through Yeokens missions and can be redeemed at major retailers. Push notifications and a loyalty wallet keep users engaged between interactions, enabling Yeo Valley Organic to build stronger and more frequent relationships with its community. Apadmi led the full product development from concept to launch and optimisation, taking a mobile-first approach covering design, development and project management. The product integrates with six technology partners to form a cohesive loyalty ecosystem, including Antavo, Bloomreach, Stych, Kyan, Contentful, and Zappit. "With our new loyalty app, we're bringing Yeokens into a mobile environment that better fits how customers use our brand every day, making Yeokens accessible from the palm of their hand. Through the app, Yeokeners can now easily earn cash rewards and access all the features they love, such as 'Dairy Go Round', the chance to win prizes like kitchen gadgets or a stay at our rural retreats, and the ability to benefit directly from offers and rewards. In this way, we can strengthen our relationship with our community and keep Yeokens relevant and accessible for consumers," said Rebecca Hehir, Head of Communications, Yeo Valley Organic. "This project is a great example of what Apadmi does best: taking a complex loyalty ecosystem and turning it into something genuinely simple and enjoyable for the end user. We're incredibly proud to help Yeo Valley launch this to market, and are excited to see what we achieve together in the coming months," said Emma Casson, Head of Product Marketing, Apadmi.