Apaleo

Apaleo

API-first cloud platform for hospitality management

Overview

Apaleo provides a cloud-based hospitality platform with an open, API-first design that helps hotels and other accommodation providers manage operations and connect with partners. The platform uses a subscription-based SaaS model with pricing per property unit and adds value through services like Apaleo Pay for payments and the Agent Hub to link properties with travel agents. It runs on a microservices, cloud-native, headless MACH architecture, enabling scalable customization and easy integration with third-party apps such as door locks, guest messaging, and revenue management tools. Unlike many competitors, Apaleo focuses on an open ecosystem and seamless integrations, allowing properties to tailor the system to their needs. The company’s goal is to empower hospitality businesses to operate efficiently and grow by using a flexible, interoperable platform that connects core property management with a wide range of external services.

About Apaleo

Simplify's Rating
Why Apaleo is rated
C+
Rated B on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Enterprise Software

Fintech

Company Size

51-200

Company Stage

Series B

Total Funding

$31.9M

Headquarters

Munich, Germany

Founded

2017

People at Apaleo

People at Apaleo who can refer or advise you

Simplify Jobs

Simplify's Take

What believers are saying

  • AI Copilot reduces system-switching, enabling staff to resolve overbookings and assign rooms using chat commands.
  • Agent Hub integrates autonomous digital assistants directly into Apaleo, automating guest communication and driving sales.
  • TrustYou's Magic Moments delivers always-reply communication across channels, converting conversations into bookings and upsells.

What critics are saying

  • Copilot's embedded permissions enable privilege escalation attacks, exposing PMS systems or guest data within 6–12 months.
  • Prompt injection attacks via Copilot can manipulate room assignments, compromising guest safety and operational integrity soon.
  • LOXE's pre-built Apaleo integration erodes value-added revenue by enabling rapid contactless check-in bypass for independent hotels.

What makes Apaleo unique

  • Apaleo's MACH architecture enables seamless integration with third-party systems like smart locks and revenue tools.
  • Its Agent Hub is the industry's first AI agent marketplace dedicated to hospitality operations and sales.
  • Apaleo Copilot executes complex tasks via natural language, addressing the 2.9% AI-skilled workforce gap in travel.

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Funding

Total Funding

$31.9M

Below

Industry Average

Funded Over

3 Rounds

Series B funding is typically for startups that have proven their business model and need more funding to expand rapidly—often by entering new markets or adding more products. Investors are usually venture capital firms that specialize in later-stage investments.
Series B Funding Comparison
Below Average

Industry standards

$35M
$30M
Patreon
$45M
Linktree
$65M
Substack
$100M
ClickUp

Benefits

Flexible Work Hours

Remote Work Options

Paid Vacation

Wellness Program

Growth & Insights and Company News

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-4%
LOXE
Jun 21st, 2026
Contactless hotel check-in for Mews, Cloudbeds & Apaleo: how PMS integration actually works.

Contactless hotel check-in for Mews, Cloudbeds & Apaleo: how PMS integration actually works. See how LOXE's contactless check-in software integrates with Mews, Cloudbeds, and Apaleo - real-time API sync, smart lock key delivery, and 48-hour setup. How does contactless check-in integrate with your existing PMS? Contactless hotel check-in software connects to your property management system through a direct API integration - not a data export or manual sync. If you're running Mews, Cloudbeds, or Apaleo, LOXE pulls your reservation data in real time, matches each booking to a guest-facing check-in flow, and pushes status updates back to your PMS automatically. Guests complete ID verification, digital registration, and key delivery from their phone, while your PMS reflects every step as it happens. No double-entry. No front-desk bottleneck. This matters for independent hotels running 20-200 rooms because you probably don't have a dedicated IT team managing middleware or custom connections. A native PMS integration means LOXE reads your existing room types, rate plans, and reservation details, then builds the contactless check-in experience on top of what you already have. Your PMS stays your system of record. LOXE is the guest-facing layer. What data syncs between LOXE and your PMS? The integration is bidirectional. LOXE pulls reservation details from your PMS: guest name, email, stay dates, room type, rate code, and payment status. Once the guest completes their check-in flow, LOXE pushes back verified ID status, a signed digital registration card, room assignment confirmation, and key delivery timestamp. If a guest upgrades through LOXE's pre-arrival upsell engine - early check-in, room upgrade, late checkout, parking - that charge posts directly to the PMS folio. Changes in either system sync within seconds. Cancel a reservation in Mews? LOXE voids the pending check-in link. Reassign a room in Cloudbeds? LOXE updates the key code automatically. For properties using smart locks like Dormakaba Oracode, Salto, or TTLock, key delivery also triggers lock programming - the code or mobile key activates only during the guest's confirmed stay window. No manual lock management required. PMS integration compatibility: LOXE x Mews, Cloudbeds, and Apaleo. | Feature | LOXE x Mews | LOXE x Cloudbeds | LOXE x Apaleo | | Sync Type | Real-time bidirectional API | Real-time bidirectional API | Real-time bidirectional API | | Reservation Pull | Automatic - confirmed bookings in seconds | Automatic - confirmed bookings in seconds | Automatic - confirmed bookings in seconds | | ID Verification | Photo ID + selfie match, encrypted storage | Photo ID + selfie match, encrypted storage | Photo ID + selfie match, encrypted storage | | Key Delivery | Mobile key, digital code, or smart lock (Dormakaba, Salto, TTLock) | Mobile key, digital code, or smart lock (Dormakaba, Salto, TTLock) | Mobile key, digital code, or smart lock (Dormakaba, Salto, TTLock) | LOXE also integrates with Maestro, Opera, and Impala using the same bidirectional model. All integrations include automatic upsell folio posting and go live in under 48 hours with no hardware install. If your PMS isn't listed, the onboarding team maps your API during a pilot phase - most custom connections are production-ready within one week. What does PMS integration setup look like? Setup doesn't require an IT department or a PMS migration. Here's the typical process for a 50-room independent hotel. Step 1 - Connect: You provide API credentials from your PMS dashboard. Mews, Cloudbeds, and Apaleo all offer these in their settings panel. LOXE's onboarding team maps your room types, rate plans, and reservation sources. Step 2 - Configure: Choose your check-in flow - ID verification method, key delivery type (mobile key, digital code, or smart lock), upsell offers, and pre-arrival email timing. Step 3 - Test: LOXE runs a sync test with your live reservations in read-only mode. You'll see real bookings in the LOXE dashboard before anything goes guest-facing. Step 4 - Go live: Activate guest-facing check-in links. Your PMS continues operating exactly as before - LOXE layers on top, not in place of. Most properties complete all four steps in under 48 hours. No hardware ships. No PMS data leaves your existing stack. Frequently asked questions. How does the LOXE-PMS integration work? LOXE connects through a certified API. Reservation data flows automatically - no CSV imports, no manual entry. New bookings, modifications, and cancellations sync within seconds. How much setup effort is required? You provide API credentials and LOXE handles the mapping. No code, no IT contractor, no PMS migration. Most properties go live in under 48 hours. How reliable is the data sync? The bidirectional sync runs continuously. If a reservation changes in Mews, Cloudbeds, or Apaleo, LOXE reflects the update within seconds. If connectivity drops, the system queues changes and syncs once reconnected - no data loss. Do guests see the PMS or LOXE? Guests only see LOXE's branded check-in flow. Your PMS runs in the background as the system of record. The experience feels native, not like a third-party bolt-on. Is the integration compliant with PIPEDA and Quebec's Law 25? Yes. LOXE stores guest data in encrypted Canadian-hosted infrastructure. Data sharing with your PMS is limited to reservation needs - no third-party transfers, no cross-property tracking. Full PIPEDA and Loi 25 compliance is built in. See it with your own PMS. Book a LOXE demo with your actual PMS connected. You'll see your real rooms, real reservations, and real check-in flows on screen - not a generic slideshow. If you're running Mews, Cloudbeds, or Apaleo, the integration is pre-built and ready to demo on your live data. Maestro, Opera, and Impala properties can request a live API mapping during the same call. Most hotels go from first demo to live guest check-ins in under 48 hours. No long-term contract required for the pilot. Your PMS stays exactly where it is - LOXE just makes it guest-facing.

Travel Daily Media
Mar 26th, 2026
Apaleo introduces AI Copilot for hospitality efficiency.

Apaleo introduces AI Copilot for hospitality efficiency. Apaleo has unveiled its latest innovation, the Apaleo Copilot, designed to alleviate operational pressures on hospitality teams. Embedded within the Apaleo platform, this AI-driven tool allows staff to execute complex tasks like extending stays, assigning rooms, and resolving overbookings using natural language commands. This development marks a shift towards integrated AI solutions in the hospitality sector, moving away from standalone tools. The Apaleo Copilot is built on an open, API-first architecture, enabling it to adapt to each business's unique processes. Hospitality teams can upload their standard operating procedures, allowing the AI to learn and autonomously execute tasks according to established protocols. This flexibility makes it suitable for a wide range of hospitality businesses, from individual properties to large hotel chains. Ulrich Pillau, CEO and Founder of Apaleo, stated, "Hospitality teams are under constant pressure to move quickly, solve problems, and deliver great guest experiences. The last thing they need is another dashboard. We built Apaleo Copilot to be practical from day one, helping staff complete real tasks in natural language inside the system they already use." The tool addresses the growing need for efficient operations amidst a backdrop where only 2.9% of full-time employees in travel and tourism possess AI skills, according to a study by NYU and BCG. Apaleo Copilot aims to bridge this gap by providing an intuitive interface that non-technical staff can easily navigate. With Apaleo Copilot, hospitality businesses can enhance their operational efficiency, allowing staff to focus on guest-facing roles and higher-value tasks. This innovation is set to transform how hotels manage their operations, paving the way for more autonomous and efficient hospitality services This story was selected and published by a human editor, with content adapted from original press material using AI tools. Spot an error? Report it here.

Hospitality Financial and Technology Professionals (HFTP)
Mar 26th, 2026
TrustYou and Apaleo Present "Magic Moments": Always-Reply, Always-On Guest Communication Powered by AI.

TrustYou and Apaleo Present "Magic Moments": Always-Reply, Always-On Guest Communication Powered by AI. How hotels turn every conversation into revenue, recognition, and loyalty. TrustYou and Apaleo Present AI-Powered Guest Communication Munich / Berlin - TrustYou, the AI-first hospitality platform, and Apaleo, the API-first property management platform, today announced Magic Moments, a joint solution demonstrating how hotels can deliver Always-Reply, Always-On guest communication across the entire guest journey. The solution was presented live on March 3 at ITB Berlin, where TrustYou and Apaleo showcased how AI agents, a unified 360° guest profile, and an open PMS architecture enable continuous, conversational guest journeys - from first booking to repeat stays. Photos and demo screenshots from the ITB presentation are available for media use. From "no-reply" to Always-Reply. For years, hotel communication has been fragmented: booking confirmations from no-reply email addresses, disconnected chat tools, and guests forced to repeat themselves across channels. Magic Moments introduces a new standard: Every guest message receives a reply. Instantly. On any channel. Powered by TrustYou's AI Agents, Customer Experience Platform (CXP), and Customer Data Platform (CDP), and orchestrated through Apaleo's agent-ready PMS platform, hotels can maintain a single, uninterrupted conversation before, during, and after the stay. Three practical use cases for hoteliers. The New Guest - Instant Revenue from the First Booking A new guest books via a market-facing AI agent, such as ChatGPT, connected to the Apaleo ecosystem. Once the reservation is created, Apaleo sends an API event to the TrustYou CDP, automatically initiating pre-stay communication. The guest asks: "I also need a parking space." The AI responds instantly, asks whether the vehicle is electric, and reserves an EV charging spot. Result: incremental revenue, better service, and zero manual effort - enabled by Always-Reply. The Returning Guest - Recognition as the New Loyalty A repeat guest opens the chat on the hotel website. The AI agent identifies the guest, loads the profile from the CDP, and welcomes them by name. Based on previous stays and feedback, the agent suggests the same room, reuses existing registration data, and proactively reserves parking with charging. Booking confirmation is sent via the guest's preferred channel, such as WhatsApp. Result: faster bookings, higher satisfaction, and loyalty driven by recognition - not discounts. WhatsApp Booking - The Easiest Booking Is a Reply The guest simply replies to a previous WhatsApp message: "I'd like to book a room with my partner next weekend in Munich." The agent recognizes the guest, retrieves the 360° profile, and proposes a personalized offer - premium room, breakfast, and parking for €169. "Fantastic, sure." Booking confirmed. Result: no app, no forms, no friction - just conversation. Built for operations and scale. Magic Moments enables hotels to: * Reply instantly to guests across web, email, WhatsApp, and AI marketplaces * Convert conversations into direct bookings and upsells * Preserve guest memory and preferences across stays and channels * Reduce operational complexity through autonomous AI agents The biggest AI disruption in 2026 isn't a feature; it's the Continuous Conversation. By partnering with Apaleo, HITEC Charlotte is turning every booking confirmation and pre-stay message into a 24/7, multilingual dialogue. Together, HITEC Charlotte is moving beyond static notifications to a world where guests get personalized answers on any channel, at any time. Ben Jost, CEO TrustYou At Apaleo, innovation is at the core of what HITEC Charlotte do. By working closely with TrustYou, one of the most advanced technology providers in hospitality, HITEC Charlotte has developed a real use case that brings this ambition to life. This functionality enables CRM and PMS platforms to work seamlessly together, giving its clients a clear step toward the future. Uli Pillau, Apaleo CEO and Co-founder Proven live at ITB Berlin. Magic Moments was showcased on March 3 at ITB Berlin, demonstrating real hotel scenarios and demo guest interactions in action. Event photos and presentation visuals are available upon request. Magic Moments by TrustYou and Apaleo. Always-Reply. Always-On. Because great guest relationships should never end with a booking. Technology TrustYou. Munich80337 Germany Powered by

Yahoo Finance
Feb 24th, 2026
Apaleo and THE FLAG deploy agentic AI agent to automate hotel tasks, saving 3.5 hours weekly

Apaleo and THE FLAG group have deployed an AI Trace Agent that autonomously translates guest reservation comments into actionable tasks for hotel staff. The system identifies guest needs such as birthdays, extra beds and special requests, automatically creating tasks in THE FLAG's housekeeping tool Sweeply. Currently active at THE FLAG Zürich, a 101-room property, the agent creates approximately 30 tasks daily, saving an estimated 3.5 hours weekly in direct task creation time. The prototype became operational within one month and went live after two and a half months of iteration. THE FLAG plans to expand deployment across its portfolio and develop additional agents for different operational tasks. Planned upgrades include direct service booking within integrated systems and automatic guest notifications once requests are confirmed.

PhocusWire
Sep 23rd, 2025
Apaleo launches model context protocol server

Property management platform Apaleo is launching a model context protocol (MCP) server to give artificial intelligence (AI) agents the ability to perform cross-system hotel operations.

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