Applause Technology has filed to raise nearly $12 million in new funding, according to documents submitted to the US Securities and Exchange Commission. The company filed a notice of exempt offering under Regulation D. Applause provides a performance tracking platform for home services businesses. The software monitors technician performance in real-time and uses scorecards and gamification to help improve key performance indicators across production, efficiency, safety, and customer experience. The company serves over 3,000 home services businesses. Jonathan Olson serves as chief executive officer.

Applause launches competitions product to further Drive technician motivation in HVAC, plumbing, pest control, and lawn care. News provided by. The all-in-one solution helps turn great work into automatic business growth with engaging competitions, complete with real-time standings and automated rewards, freeing businesses from tedious administrative work. SALT LAKE CITY, Oct. 21, 2025 /PRNewswire/ - Applause, the leading performance and engagement platform for field services, today announced the launch of Applause Competitions, a new product designed to help field service businesses boost technician motivation and performance through real-time, automated contests. Applause Competitions gives managers a simple way to create, schedule, and track contests around the KPIs that matter most to their business. Technicians can follow live standings directly in the Applause mobile app, staying motivated and empowered to take action in the moment. At the end of each competition, bonuses and rewards are delivered automatically, without the need for manual tracking, spreadsheets, or office whiteboards. "Competition is one of the most effective ways to engage and inspire field teams - but it's often a headache to run," said Joel Rager, VP of Product at Applause. "With Applause, businesses get a simple, automated way to turn everyday performance into fun, fair, and impactful contests. Techs stay motivated, leaders save time, and rewards happen instantly, all in one seamless experience." Applause Competitions eliminates the complexity of manual contests, giving field service companies a powerful engagement tool that runs itself. By replacing emails, spreadsheets, and office TVs with a mobile-first experience, Applause Competitions makes performance challenges more transparent, more frequent, and more meaningful. * Drive Change, Fast Launch targeted contests around lagging metrics to re-engage teams and see results in real time. * Real-Time Standings Live updates in the mobile app keep techs motivated and able to act instantly. * KPI-Driven Challenges Build contests around the KPIs that matter, tailored to each role or team. * One Hub for Competitions & Rewards Manage contests and payouts from a single dashboard, with instant recognition built in. With this launch, Applause continues to redefine how field service companies engage their teams, enabling leaders to create stronger cultures of recognition, motivation, and accountability while delivering better results for customers. About Applause Applause is the performance and engagement platform built for the field services industry. From real-time reviews to employee recognition and performance tracking, Applause helps teams stay aligned, motivated, and ready to win every day. Learn more at applausehq.com. SOURCE Applause

Title: "Curitiba-based Startup Applause Receives Investment from SCAngels" Content: SCAngels, an angel investor group from Blumenau, announced its second investment in less than a week, this time in Curitiba-based HRtech startup Applause. Founded in 2021 by Eduardo Rodrigues and Raul Macedo, Applause specializes in goal and incentive management using AI. The investment aims to help Applause scale and overcome challenges. The startup has notable clients like iFood and Embratel and has shown significant revenue increases for its clients.