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Overview
Apple Roofing provides roofing services for residential and commercial clients, including roof replacement, repairs, and storm-damage restoration across multiple states. It works on shingle, metal, tile, and flat roofs and serves homeowners, businesses, and insurance-related customers, often handling claims. The company grows by acquiring regional roofers to build a national platform, standardizing quality control and using tools like CompanyCam to document projects. Its goal is to become a national leader in roofing by combining local market knowledge with centralized resources and expanded warranties.
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Simplify's take
What believers are saying
- Apple Roofing added Saint Raphael Roofing in 2023, strengthening Florida storm-market coverage.
- The company now operates in Florida, Texas, Nebraska, Missouri, Colorado, and more states.
- Gauge Capital's backing supports continued roll-up acquisitions and national brand expansion.
What critics are saying
- BBB logged 18 complaints in three years by June 2026, signaling customer-service strain.
- Leadership changed from Shawn Lucht to David Goldstein in July 2024, disrupting continuity.
- A failed integration or reputation collapse would damage insurance-channel referrals and acquisition-led growth.
What makes Apple Roofing unique
- Gauge Capital launched Apple Roofing in 2022 as a multi-state roll-up platform.
- Apple Roofing serves residential and commercial customers across 19+ locations nationwide.
- The company standardizes storm-restoration execution with local teams and CompanyCam documentation.
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