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Apple Roofing

Multi-state roofing contractor for residential, commercial

Overview

Apple Roofing delivers roofing services for residential and commercial clients, including roof replacement, repairs, and storm-damage restoration across multiple states. It installs and repairs various roof types such as shingle, metal, tile, and flat roofs (including TPO and EPDM) and serves homeowners, businesses, insurance carriers, and brokers. The company grows by acquiring regional roofers to form a national platform, while standardizing quality control and using tools like CompanyCam to document projects. Its goal is to become a national leader by combining local market knowledge with centralized resources and expanded warranties for its clients.

Significant Headcount Growth

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About Apple Roofing

Simplify's Rating
Why Apple Roofing is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Industrial & ManufacturingConsumer Software

Company Size

201-500

Company Stage

N/A

Total Funding

N/A

Headquarters

Lincoln, Nebraska

Founded

2011

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Simplify's Take

What believers are saying

  • Apple Roofing added Saint Raphael Roofing in 2023, strengthening Florida storm-market coverage.
  • The company now operates in Florida, Texas, Nebraska, Missouri, Colorado, and more states.
  • Gauge Capital's backing supports continued roll-up acquisitions and national brand expansion.

What critics are saying

  • BBB logged 18 complaints in three years by June 2026, signaling customer-service strain.
  • Leadership changed from Shawn Lucht to David Goldstein in July 2024, disrupting continuity.
  • A failed integration or reputation collapse would damage insurance-channel referrals and acquisition-led growth.

What makes Apple Roofing unique

  • Gauge Capital launched Apple Roofing in 2022 as a multi-state roll-up platform.
  • Apple Roofing serves residential and commercial customers across 19+ locations nationwide.
  • The company standardizes storm-restoration execution with local teams and CompanyCam documentation.

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Growth & Insights and Company News

Headcount

6 month growth

20%

1 year growth

23%

2 year growth

23%
Roofing Contractor
May 23rd, 2023
Apple Roofing Partners with Florida-Based Saint Raphael Roofing | Roofing Contractor

Recently, Crest Exteriors LLC, Triad Inc., and NMC Exteriors merged with Apple under the Apple Roofing name.

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