Overview

Applecart uses advanced data science to map billions of social relationships and build detailed social graphs. It helps political campaigns, corporations, and nonprofits identify decision makers and their influential networks, enabling targeted advertising and advocacy campaigns. The product works by analyzing connections to identify key individuals and how they are linked, so clients can reach the right people with the right message. Revenue comes from access to the proprietary social graph technology and analytics, via subscriptions, consulting services, and performance-based pricing. What sets Applecart apart is its focus on the most influential individuals and networks through a proprietary social graph and analytics platform, aiming to deliver higher targeting precision and cost efficiency for campaigns and initiatives. The goal is to maximize impact for clients while minimizing costs by reaching the appropriate decision makers and their networks.