applike group

applike group

Builds independent app-focused companies for publishers

Overview

AppLike Group builds and manages a portfolio of independent companies that provide specialized tools for mobile app publishers, including advertising networks, mobile games, and growth automation platforms. These products work by leveraging shared technology and data across the group to help developers acquire users, monetize apps through rewarded gameplay, and automate marketing strategies. Unlike traditional software firms, AppLike Group operates as a "company builder," launching autonomous businesses like adjoe and Sunday that focus on specific niches while benefiting from a central pool of knowledge. The company's goal is to provide a complete ecosystem of solutions that help app publishers scale their businesses and increase revenue in the global app market.

About applike group

Simplify's Rating
Why applike group is rated
C+
Rated C on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Gaming

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$110M

Headquarters

Hamburg, Germany

Founded

2015

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Simplify's Take

What believers are saying

  • adjoe opened Boston headquarters on August 19, 2025, expanding North American sales.
  • LINE partnered with adjoe on January 7, 2026, broadening Playtime distribution.
  • Applike hired 90+ people in H1 2026, signaling continued expansion and execution.

What critics are saying

  • AppLovin MAX and Unity LevelPlay dominate mediation, squeezing adjoe’s bargaining power.
  • Privacy-driven attribution changes punish SDK-heavy adtech, directly pressuring adjoe’s first-party data model.
  • If Playtime loses distribution in LINE or app stores, adjoe’s growth engine breaks.

What makes applike group unique

  • adjoe’s Playtime remains a differentiated rewarded-ads format, still highlighted in 2026.
  • applike operates a company-builder model across adjoe, justDice, Sunday, and justtrack.
  • Hamburg-built talent and shared infrastructure support 30-country operations and rapid product spinouts.

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Funding

Total Funding

$110M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Mental Health Support

Unlimited Paid Time Off

Employee Assistance Program

Growth & Insights

Headcount

6 month growth

-1%

1 year growth

0%

2 year growth

-1%

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