applike group

applike group

Builds independent app-focused companies for publishers

Overview

AppLike Group builds and manages a portfolio of independent companies that provide specialized tools for mobile app publishers, including advertising networks, mobile games, and growth automation platforms. These products work by leveraging shared technology and data across the group to help developers acquire users, monetize apps through rewarded gameplay, and automate marketing strategies. Unlike traditional software firms, AppLike Group operates as a "company builder," launching autonomous businesses like adjoe and Sunday that focus on specific niches while benefiting from a central pool of knowledge. The company's goal is to provide a complete ecosystem of solutions that help app publishers scale their businesses and increase revenue in the global app market.

About applike group

Simplify's Rating
Why applike group is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Consumer Software

Gaming

Company Size

201-500

Company Stage

Late Stage VC

Total Funding

$110M

Headquarters

Hamburg, Germany

Founded

2015

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Simplify's Take

What believers are saying

  • justDice's rewarded gaming aligns with 2025 shift toward engagement-based monetization over traditional ads.
  • adjoe's premium video ad formats capture higher CPM rates in fragmented global mobile ad market.
  • justtrack automates user acquisition, addressing industry shift toward programmatic growth optimization for publishers.

What critics are saying

  • Google Privacy Sandbox blocks third-party SDK trackers, crippling justtrack's automation and slashing retention.
  • Unity and IronSource-Microsoft consolidation erode adjoe's market share through integrated, superior ad solutions.
  • EU DMA fines target Sunday's addictive mechanics with €50M penalties, forcing monetization redesigns.

What makes applike group unique

  • Vertically integrated company builder covering full mobile app value chain from monetization to growth.
  • justDice leads rewarded gaming with 50M+ users, capturing engagement-based monetization trend.
  • Shared infrastructure across adjoe, justDice, Sunday, justtrack enables rapid scaling and operational efficiency.

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Funding

Total Funding

$110M

Above

Industry Average

Funded Over

1 Rounds

Late VC funding comparison data is currently unavailable. We're working to provide this information soon!
Late VC Funding Comparison
Coming Soon

Benefits

Hybrid Work Options

Flexible Work Hours

Mental Health Support

Unlimited Paid Time Off

Employee Assistance Program

Growth & Insights

Headcount

6 month growth

0%

1 year growth

3%

2 year growth

0%

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