Overview
AppLike Group operates as a company builder in the app economy, forming autonomous firms that serve app publishers and developers while sharing core technologies. Its portfolio includes adjoe (an ad format plus a user acquisition network), justDice (rewarded mobile games), Sunday (engaging mobile games with player-friendly monetization), and justtrack (a unified platform to optimize mobile growth). Each company runs independently but leverages shared tech, enabling specialized solutions in ads, user acquisition, gaming, and growth automation. The goal is to help app publishers grow revenue, engagement, and reach, while expanding internationally and attracting talent.
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Simplify's take
What believers are saying
- adjoe expanded Latin America after 140% regional growth and named Ricardo Feldman.
- justtrack is shipping AI features in beta, signaling a broader platform expansion.
- Bertelsmann says applike group strengthened globally, with Asia and Latin America driving revenue.
What critics are saying
- adjoe depends on rewarded advertising; Apple and Google policy changes can compress volumes fast.
- justtrack is new to market, with limited booth presence and unproven customer adoption.
- applike group remains concentrated in gaming; a downturn at adjoe threatens Bertelsmann revenue.
What makes applike group unique
- adjoe ranked top-10 in 27 AppsFlyer 2026 listings across eight regions.
- justtrack beta launched MCP and Forecast, linking attribution, analytics, and monetization.
- Bertelsmann still backs applike group, and adjoe retains exclusive 2,000-app supply.
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