AApptegy provides marketing solutions for K-12 schools to build and manage their online brand and community presence. It offers a platform to develop branding, manage websites and content, run marketing campaigns, and ensure ADA-compliant accessibility, all on a subscription basis. Its focus on the education sector, combined with brand management, community engagement features, and accessibility compliance, sets it apart from broader marketing vendors. Its goal is to help schools stand out to families, improve community engagement, and support school choice with a consistent, accessible online brand.
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Industries
Company Size
201-500
Company Stage
Early VC
Total Funding
$20M
Headquarters
Little Rock, Arkansas
Founded
2013
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Apptegy's 2026 SchoolCEO Conference drew nearly 400 K-12 communications professionals, technology leaders, and administrators to the Fairmont Dallas on September 28–29. Sessions covered responsible use of artificial intelligence (AI), enrolment, compliance, and branding. SchoolCEO named Jacque Ballent, marketing and special projects facilitator at Frisco ISD in Texas, winner of its 2026 Excellence in School Marketing Award. She helped launch Access Frisco, an open enrolment initiative that brought in 276 new students in its first year and 930 in its second. New SchoolCEO research found 54.1% of 1,016 surveyed parents did not enrol their child in their zoned public school. Apptegy also unveiled Content Pro, which includes an AI page builder, an accessibility tool, and an AI content assistant.
Apptegy's 2026 SchoolCEO Conference Draws 300+ K-12 Leaders to Dallas; Frisco ISD's Jacque Ballent Named Excellence in School Marketing Award Winner TMCnet News [October 12, 2026] | / | Apptegy's 2026 SchoolCEO Conference Draws 300+ K-12 Leaders to Dallas; Frisco ISD's Jacque Ballent Named Excellence in School Marketing Award Winner Nearly 400 K-12 communications professionals, technology leaders, and district administrators gathered in Dallas on Sept. 28-29 for Apptegy's 2026 SchoolCEO Conference: All In-AI, Brand, and Communications. The largest and best conference yet drew attendees from across North America, to the Fairmont Dallas for sessions focused on how school districts can use artificial intelligence responsibly, drive enrollment, meet compliance requirements, strengthen their brands, and communicate more effectively with families, staff, and their communities. Attendees did more than listen. They worked through strategies and ideas on site, so they had something tangible they could put into action as soon as they returned to their districts. Day 1: New research, new innovation, and practical sessions The conference opened with findings from new SchoolCEO research. In July 2026, 1,016 parents who had recently completed a school transition were surveyed. More than half (54.1%) of families did not enroll their child in their zoned public school. The research found that who makes the decision shifts as children grow. Just 19% of parents said their child's preference drove the choice at the kindergarten stage, compared with 59% for high school. When asked what made them confident in their choice, parents most often picked "safe" (59%) and "welcoming" (58%), while fewer than 9% chose "rigorous." More findings will be published in the Fall 2026 issue of SchoolCEO Magazine. In the Innovations Keynote, Apptegy Chief Product and Technology Officer Charlie Lang walked through the company's newest product releases, including recently released Attendance Pro, Community Experience, Staff Connect, and the newest solution, Content Pro, which includes: * AI Page Builder - turns an existing PDF into a web-ready page so information is more accessible, discoverable, and easier to maintain. * Level Access - an accessibility feature on every page that lets visitors adjust text size, contrast, and language, while helping districts address common accessibility issues automatically. * Content Creator - an AI assistant built specifically for K-12 communications that can build effective multi-channel content from a single prompt. A session on the ADA Title II update helped districts prepare for the April 2027 accessibility deadline, encouraging teams to build habits like writing alt text, headings, and captions as they create content, and to pioritize the documents families use most, such as enrollment forms, calendars, handbooks, and menus. Other Monday session topics included fixing enrollment and crafting a crisis communications plan. Day 2: Recognition, awards, and strategy-driven keynotes On Day 2, SchoolCEO named Jacque Ballent, MBA, marketing and special projects facilitator at Frisco ISD in Texas, the winner of its 2026 Excellence in School Marketing Award. Ballent joined the district in July 2024 and helped launch Access Frisco, an open enrollment initiative that brought in 276 new students in its first year and 930 in its second. With more than 1,200 out-of-district transfers to date, the program has had a multimillion-dollar annual revenue impact. The three other finalists honored at the conference were: * Cristina Capretta, APR, director of marketing and community relations, Berea City School District (Ohio) * Brittany Cowan, director of marketing, Denver Public Schools (Colorado) * Skyler Hefley, director of communications, Longview ISD (Texas) Full stories on all four finalists will appear in print and online in the forthcoming Fall 2026 issue of SchoolCEO Magazine. Day 2 also featured three keynote speakers, each of whom had attendees apply their ideas on the spot: * Rebecca Bultsma, a featured Forbes expert on AI ethics and a former school division communications director, offered a practical roadmap for using AI to interpret data, surface insights, and improve communications plans, then led attendees through writing their own prompts. * Emma Stratton, founder of the B2B positioning firm Punchy and best-selling author of Make It Punchy, shared a formula for writing messages parents will actually open and read, then guided attendees through drafting real messaging about an upcoming project. * Jessica Chen, communication strategist, Columbia University instructor, and bestselling author of Smart, Not Loud: How to Get Noticed at Work for All the Right Reasons, closed with a framework for building a culture of visibility, helping school leaders talk about their work and comms pros collect proof that their districts are succeeding every day. "At the close of the conference, I asked everyone to raise a hand if they were leaving with at least one aha idea or strategy they were committing to taking home and putting into action," said Shannon Williams, chief marketing officer of Apptegy. "Hands went up everywhere. That's the real win. Leaving ready to put these key strategies into action." Hear more about Apptegy's Latest Innovations You can hear more about Charlie Lang's keynote at the Apptegy Innovation Showcase Webinar on Oct. 13, 2026, at 1 p.m. CT / 2 p.m. ET. Lang, Apptegy Chief Product & Technology Officer, will be joined by Drew Doman, Blake Sutherland, and Shannon Williams. The webinar follows up on the innovations showcased at the SchoolCEO Conference and dives deeper into what is now live, how districts are already using it, and where the platform is headed. It will focus on the recent launches, including Content Pro, and on Apptegy's direction toward helping families choose and stay with districts that feel safe, welcoming, responsive, and trusted. Register for the webinar. About Apptegy Apptegy is a K-12 communications software company partnering with more than 5,250 school districts. Its all-in-one platform gives district leaders, staff, and educators the tools to drive student enrollment and attendance, family engagement, and community support. Apptegy Foundations provides a single place to send updates and stories across websites, notifications, a branded app, social media, and more. Engagement Suite empowers staff, coaches, and teachers to communicate directly with families on the same trusted district app and via SMS. Recent platform additions include Content Pro, a comprehensive content and accessibility package for newsletters and websites, Attendance Pro, an AI-powered, two-way SMS system that helps schools address chronic absenteeism, and Community Experience, an AI-powered hub that delivers real-time answers for an entire school community. Learn more at apptegy.com. View source version on businesswire.com: https://www.businesswire.com/news/home/20261012267865/en/ [ Back To TMCnet.com's Homepage] |
Announcing new Attendance Pro for the 2026-2027 school year. Arkadelphia Public Schools August 15, 2026 Arkadelphia Public Schools is pleased to announce a new program through its partnership with Apptegy aimed at improving communication with families about student attendance. This is a new program for every school in the district. This collaboration is part of its commitment to reducing missed class time and to ensuring timely, two-way communication about your child's attendance. On Monday, August 17, 2026, designated parents/guardians will begin receiving a personalized text directly from its Attendance Pro when their child is absent from school. The text will come from one of the following numbers, depending on the student's school: * Peake Elementary School: 1-870-354-5946 * Goza Middle School: 1-870-354-5746 * Arkadelphia High School: 1-870-242-3152 Designated parents/guardians can now text back directly to this number, ask questions about their child's attendance, and send pictures of parent notes and doctor's notes regarding the absence. Once they have this number saved, a designated parent/guardian can initiate a text message to the school regarding absences. PLEASE keep your contact information up-to-date with your child's school. The built-in Attendance Assistant will process their response and update the student's absence reason according to the information provided. Attendance clerks can review the attendance data and can reach out to families via the text number. After watching, please complete the brief participant survey linked below. Once you have submitted the survey, upload proof of your submission using the Google Form provided. The survey submission form will close on August 19 at 3:00 PM. Everyone who submits proof of their completed survey will be entered into a drawing for a $50 Visa gift card. Arkadelphia Public Schools appreciate your continued support as Arkadelphia Public Schools work together to ensure every student has the opportunity to succeed. Parent/guardians can still bring in a paper copy of the parent or doctor's note to the school for processing.
CCPS moving to Apptegy July 1. CCPS moving to new communications platform. Charles County Public Schools (CCPS) is shifting to a new communications platform in July to help streamline communication between schools and families. CCPS has contracted with Apptegy, a platform that provides website hosting, mass communication, social media posting and two-way parent and staff communication. All changes noted below are effective July 1, 2026. New look for CCBOE.com As part of the platform launch, CCPS will now host the school system website, and school/center websites through Apptegy. The sites will feature updated designs, easier navigation and consolidated menu structures. The CCPS website will remain www.ccboe.com. However, current website links will change; CCPS will create redirects so parents and staff who have bookmarked important pages, such as school websites, will not lose resources. However, some web URLs may not be updated. Once the new website is live, CCPS will share overview videos so parents, staff and website visitors can quickly learn how to easily navigate the new website. Phone calls, emails Emails continuing from [email protected] CCPS will move to a new mass communication tool as part of the move to Apptegy. CCPS email messages will still come to parents from [email protected] (or through Synergy Mail). The new system will also handle absence notifications and other CCPS or school-related automatic calls, with calls coming from school phone numbers, and text message alerts. New mobile app CCPS will debut a new mobile app on July 1 that will feature push notification alerts, translated content based on the user's preferred language and access to a new two-way parent communication tool called Rooms. The app will feature CCPS news, events and the ability to see the overall CCPS calendar, as well as school/center calendars. The new app will be available in the Apple/Google app stores July 1. Search for Charles County PS (MD) and look for the CCPS Think, Inspire, Grow logo. Stay connected via text alerts. As part of the transition, CCPS text alerts will now come from 98900. Parents and staff who have cell phone numbers on file with CCPS (parents - Synergy; staff - Oracle), will automatically receive text messages from CCPS. To ensure parents and staff don't miss important CCPS or school updates, CCPS recommends staying opted in to receive CCPS and school notifications through text. However, if parents and staff prefer not to receive these updates, they can opt out by texting STOP to 98900. After July 1, CCPS and school text alerts will no longer come from 67587. ParentVue/ StudentVue and Canvas remain. CCPS is not moving away from Synergy, the student information system that supports ParentVue and StudentVue, or from Canvas, the learning management system (LMS) used by teachers to post class assignments, assessments, and class webpages. These platforms remain in place for the 2026-2027 school year. Two-way communication tool - Rooms launching August 2026 As part of the communication platform change, CCPS will use a new two-way parent communication tool called Rooms. Rooms will launch in August with the start of the 2026-2027 school year. As of July 1, CCPS will no longer use or support Talking Points or Class Dojo for school-to-home parent communication. Outside of Rooms, the only other CCPS supported and monitored communication tools are Synergy Mail, CCPS email or sportsYou (mobile app for athletics and clubs). Parents can sign in to Rooms from the CCPS mobile app, or log in from the main CCPS website (coming July 1). Parents will also receive a text message about any new Rooms post or message (prompting them to log into either the CCPS mobile app or the Rooms area of the website). In Rooms, communication between parents, staff and teachers is translated into the user's preferred language. Rooms will launch live for staff and teachers on Aug. 17, when teachers return for the school year. Parent access to Rooms will be available after Aug. 24. Use of Rooms is optional for teachers and staff; however, it is the only CCPS approved two-way communication tool (other than the sportsYou app for athletics and clubs). Apptegy overview for parents.
MCM Technology names Scott Roehrenbeck Chief Technology Officer to define the next generation of intelligent public safety operations. By The MCM Team Raleigh, NC - July 15, 2026 - MCM Technology, leading intelligent operations readiness platform provider for public safety, today announced the appointment of Scott Roehrenbeck as Chief Technology Officer, the latest milestone in the company's continued investment in technology leadership and artificial intelligence following CEO Anthony Rotoli's appointment earlier this year. Roehrenbeck joins MCM as the company accelerates its platform for intelligent operations, bringing more than 20 years of engineering leadership experience, including direct, hands-on work building AI-powered systems. Roehrenbeck's arrival reinforces MCM's commitment to giving public safety agencies the proactive, predictive, and conversational capabilities they need to run more intelligent operations, improve readiness, strengthen compliance, and stay ahead of risk. Most recently, Roehrenbeck served as Chief Technology Officer at Apptegy, a communications SaaS platform. There, he led a full engineering transformation, building the team and foundational practices behind the company's AI exploration initiative and laying the groundwork for AI-powered features that the company later launched at scale. He also served as an External Technology Advisor to Bain & Company, advising consultants and their clients on engineering leadership, AI adoption, and technology strategy for high-growth organizations. "Scott's track record speaks for itself. He's built foundations that turned into real, shipped products and that's what we're really excited about," said Anthony Rotoli, CEO of MCM Technology. "As we build the next era of our platform, having a technology leader with Scott's depth of hands-on AI experience and proven ability to scale engineering organizations is going to be instrumental for our team and for our customers." As CTO, Roehrenbeck will lead MCM's engineering organization and oversee the company's continued advancement of its AI-enabled platform, working closely with Rotoli to deliver on MCM's outcomes-driven roadmap for public safety agencies nationwide. "MCM has spent two decades building trust with public safety agencies that depend on this platform every single day," Roehrenbeck said. "I'm looking forward to bringing the same outcomes-driven approach that's worked throughout my career to help MCM's customers get more out of their data, remain accountable, and stay ahead of risk." About MCM Technology MCM Technology is a leading provider of intelligent operations management for the public safety sector, with more than 300 systems deployed nationwide. Its platform is purpose-built for public safety, giving agencies the visibility, automation, and predictive intelligence they need to stay ahead of risk while remaining configurable to each agency's unique workflows and easy to integrate with existing systems. Learn more at mcmtechnology.com. Media Contact Kae Kronthaler-Williams [email protected]
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Industries
Company Size
201-500
Company Stage
Early VC
Total Funding
$20M
Headquarters
Little Rock, Arkansas
Founded
2013
Find jobs on Simplify and start your career today