About

Archive operates in the resale industry, focusing on helping global brands create profitable resale businesses. Their main service is 'recommerce', which involves selling used or previously owned goods. Archive has successfully launched and scaled circular business models for over 40 leading brands, providing them with tools to establish an omnichannel resale presence, allowing sales across various online and offline platforms. This approach not only helps brands generate additional revenue but also fosters customer loyalty and attracts new customers. Archive's data indicates that resale customers tend to have a higher lifetime value, meaning they are likely to spend more over time. Additionally, their model appeals to eco-conscious consumers, as purchasing used products significantly reduces environmental impact. Archive's goal is to enable brands to tap into the lucrative resale market while promoting sustainability.

Simplify's Take

What believers are saying

• Archive raised $15 million to expand and accelerate product development.
• Partnerships with brands like The North Face enhance Archive's market credibility.
• AI-driven pricing algorithms optimize resale pricing, ensuring competitive yet profitable pricing.

What critics are saying

• Increased competition from platforms like Trove and ThredUp.
• Dependence on key partnerships like The North Face poses renewal risks.
• Challenges in scaling logistics could lead to operational inefficiencies.

What makes Archive unique

• Archive offers bespoke resale programs tailored to each brand's unique needs.
• The company integrates with cleantech firms like TERSUS for enhanced textile circularity.
• Archive's omnichannel approach allows brands to sell across multiple platforms seamlessly.

Help us improve and share your feedback! Did you find this helpful?

YesNo