A

Aroma360

Scent diffusion and branding solutions

Overview

Aroma360 provides scent marketing and scent branding solutions for businesses and homes. It sells scent diffusers and essential oils that can be integrated with HVAC systems to spread scents across large spaces, creating a consistent and inviting atmosphere. The company also offers private label services, letting brands develop custom scents that match their identity. Its products rely on diffusers and carefully selected essential oils to release fragrances that can influence mood, well-being, and customer perception. Aroma360 differentiates itself by specializing in HVAC-compatible scent diffusion, custom private-label offerings, and a focus on aligning scents with brand identity and therapeutic properties. The company’s goal is to help customers create memorable environments that enhance experiences, encourage positive behavior, and reinforce brand messaging.

Significant Headcount Growth

Work here?Claim your company

About Aroma360

Simplify's Rating
Why Aroma360 is rated
C
Rated C on Competitive Edge
Rated B on Growth Potential
Rated D+ on Differentiation

Industries

Industrial & ManufacturingDesignHealthcareConsumer Goods

Company Size

201-500

Company Stage

Early VC

Total Funding

N/A

Headquarters

Miami, FL

Founded

2013

Get referred to Aroma360

See people who can refer or advise you

Simplify Jobs

Simplify's take

What believers are saying

  • November 2026 licensing push with The Brand Liaison opens new retail channels.
  • October 2026 store-locator updates show active Fort Worth and Dallas showroom presence.
  • 2026 hiring and on-site Miami roles indicate continued investment in sales and marketing.

What critics are saying

  • October 2026 Durham court claims $623,000 rent and penalties against Aroma360.
  • North Carolina closures and eviction proceedings signal weak retail economics outside core channels.
  • Glassdoor's 2.6 rating and turnover complaints show unstable leadership and execution risk.

What makes Aroma360 unique

  • Aroma360 owns cold-air scenting and HVAC deployment across homes, hotels, and retail.
  • March 2024 NextScent acquisition strengthened Aroma360 Pro and added Ventus technology.
  • May 2026 Kube launch broadened the portfolio from luxury installs to portable scenting.

Help us improve and share your feedback! Did you find this helpful?

Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • Paid Vacation
  • 401(k) Retirement Plan
  • Employee Discounts

Growth & Insights and Company News

6 month growth

-1%

1 year growth

34%

2 year growth

38%
The News & Observer
Oct 22nd, 2026
A fragrance tenant left Southpoint. Why the Durham mall says it's owed over $620K.

A fragrance tenant left Southpoint. Why the Durham mall says it's owed over $620K. Updated October 22, 2026 12:52 PM Gift Article Key Takeaways AI-generated summary reviewed by its newsroom. The Streets at Southpoint mall is suing a former tenant for unpaid rent and other claims, according to a complaint filed Monday in Durham County Superior Court. General Growth Properties (GGP), the shopping center's landlord, alleges that Aroma360 Southpoint NC LLC owes over $623,000 in accrued and projected rent damages. The company operated Aroma360 Luxury Scenting store. The complaint says the tenant failed to pay rent and other charges and never paid the required $30,000 security deposit. The complaint also alleges $39,982 was owed through Sept. 30 and says Aroma360 LLC guaranteed the tenant's lease obligations. GGP is asking Durham County Superior Court to hold Aroma360 and Aroma360 LLC jointly responsible for the unpaid money. The complaint says a separate eviction case resulted in a Sept. 14 possession judgment, and the tenant left the mall around Sept. 30. The lease covered about 1,760 square feet, with base rent starting at $6,600 a month and scheduled to increase to $7,428 in 2030, when the lease ended. A spokesperson for GGP told The News & Observer that they could not comment on the pending complaint and don't comment on tenant relations. The N&O has also reached out to Aroma360 for comment on the matter. Aroma360 now lists its Southpoint store as permanently closed, along with its Charlotte location, the company's only other store in North Carolina. The Charlotte location also opened in 2024 and faced eviction proceedings in SouthPark Mall over unpaid rent, according to the Triangle Business Journal. Based in Miami, Aroma360 was founded in 2013 and sells fragrance products online and operates stores in several states. That includes products from luxury hotels (like Westin) marketed for homes and businesses, as well as portable car diffusers. Some social media users have criticized the company's refills, diffuser reliability and customer service. This story was originally published October 22, 2026 at 6:00 AM. Durham County October 20, 2026 2:20 PM October 18, 2026 4:14 PM The News & Observer Kristen Johnson is a local government reporter covering Durham for The News & Observer. She previously covered Cary and western Wake County. Prior to coming home to the Triangle, she reported for The Fayetteville Observer and spent time covering politics and culture in Washington, D.C. She is an alumna of UNC at Charlotte and American University.

Yahoo Finance
Sep 23rd, 2025
Aroma360 and Hotel Collection File Multiple Lawsuits Against Scentiment for Brand Theft

Aroma360 first introduced the "Hotel Collection" brand for fragrances as early as 2015 at www.aroma360.com, and made the brand standalone in October 2020 at www.hotelcollection.com.

PR Newswire
Nov 26th, 2024
Rocking Through The Halls With A Special Edition Aroma360 Spkr

Aroma360 Raises Money for the Rock N Roll Hall of Fame Post thisDuring the GBK Brand Bar's Backstage Luxury Lounge, not only did the 2024 Rock 'n Roll Hall of Fame inductees, presenters, and guests receive their very own Aroma360 SPKR Luxury Scent Diffuser, but they were also given the opportunity to sign one of two SPKR XL units to raise money for the Rock 'n Roll Hall of Fame Foundation."Over the last few years, Aroma360 has become a favorite with the music industry elite," said Tyler Prow, Director of Public Relations for Aroma360. "We scent the homes of Missy Elliot, Rick Ross, Mona Scott-Young, and many other artists and music industry professionals. So when given the opportunity to not only debut our SPKR series at the Rock n Roll Hall of Fame, but to also raise money for the Foundation, it was a perfect match."The SPKR XL features a sleek design, three high-performance speakers, and a subwoofer to deliver immersive audio and olfactory experience. "The Aroma360 SPKR series is an industry-first technology that utilizes our two most powerful senses: scent and sound. And to have one of these units signed by artists of this caliber…to me, there could be no better gift this holiday season than that," said Benzion Aboud, CEO of Aroma360.In celebration of the Hall of Fame's legacy, both signed SPKR XLs will be sold on the Aroma360 website for $5,000 each, with all proceeds benefiting the Rock and Roll Hall of Fame Foundation. These funds will directly support the institution's mission of preserving rock and roll history, celebrating its legends, and inspiring future generations through education and outreach programs.About the Exclusive SPKR XL UnitsSPKR XL #1 : Signed by a legendary lineup of artists, including Mary J

PR Newswire
Nov 25th, 2024
(Aroma360)Red - Every Scent Counts!

Aroma360 Joins Forces with (RED), Launching a New Luxury Scenting Collection Dedicated to Bringing Life-Saving Healthcare Programs to Communities Most in NeedMIAMI, Nov. 25, 2024 /PRNewswire/ -- Founded by Bono Bobby Shriver in 2006 to fight AIDS, (RED) partners with the world's most iconic brands to raise money, awareness and urgency for global health crises. As an innovator, disrupter, and lead in the luxury scenting space, it would only make sense for Aroma360 to support (RED) with a special collection of its most popular products

Aroma360
Aug 1st, 2024
Aroma360 Fort Worth Showroom: Elevating Scenting Solutions

Aroma360 expands its footprint to Fort Worth, strategically placing its latest showroom in The Shops of Clearfork.

Recently Posted Jobs

Sign up to get curated job recommendations

There are no jobs for Aroma360 right now.

Find jobs on Simplify and start your career today

We update Aroma360's jobs every few hours, so check again soon!Browse all jobs