Asana

Asana

Task management and project collaboration platform

Overview

Company Historically Provides H1B Sponsorship

Asana helps teams organize, assign, and track work to boost productivity. Its platform lets users create tasks and projects, assign owners, set due dates, and monitor progress through views like lists, boards, and timelines. Real-time insights and over 200 integrations with other tools help teams coordinate and adapt to changing priorities. Asana runs on a subscription model, with customers paying monthly or yearly for access, plus optional premium features. It differentiates itself through focused onboarding support for data migration, a wide network of integrations, and clear, shared visibility into who is responsible for what and when it is due. The goal is to help organizations collaborate more effectively, deliver quality work faster, and scale work management from small teams to large enterprises.

About Asana

Simplify's Rating
Why Asana is rated
B-
Rated B on Competitive Edge
Rated B on Growth Potential
Rated C on Differentiation

Industries

Data & Analytics

Enterprise Software

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

San Francisco, California

Founded

2008

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Simplify's Take

What believers are saying

  • Q2 fiscal 2027 revenue hit $216.4 million, up 10%, with faster growth.
  • AI products drove about 25% of net new ARR, validating product-market pull.
  • Asana raised its AI profile with the $74.6 million StackAI acquisition in May 2026.

What critics are saying

  • Microsoft, Atlassian, and Monday.com pressure Asana’s seat growth and pricing power.
  • Sonalee Parekh resigned March 23, 2026, and Veronica Sosa left August 7, 2026.
  • AI revenue timing shifted to consumption pricing, risking near-term volatility if adoption stalls.

What makes Asana unique

  • Asana’s Work Graph organizes tasks, goals, messages, and status updates in one system.
  • StackAI acquisition and AI Teammates extend Asana into cross-system agentic workflow execution.
  • Threaded comments on web and mobile tighten context inside active work, not separate chat.

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Funding

Total Funding

$414.5M

Above

Industry Average

Funded Over

9 Rounds

Post IPO Equity funding comparison data is currently unavailable. We're working to provide this information soon!
Post IPO Equity Funding Comparison
Coming Soon

Benefits

Mental Health Support

Wellness Program

Professional Development Budget

Family Planning Benefits

401(k) Retirement Plan

Stock Price

Growth & Insights and Company News

Headcount

6 month growth

↑ 0%

1 year growth

↑ 1%

2 year growth

↑ 0%
Martech Edge
Sep 23rd, 2026
PageProof automates final asset delivery across DAM and work tools.

PageProof automates final asset delivery across DAM and work tools. Published on: Sep 23, 2026 Creative approval is often treated as the finish line of a marketing workflow, but for many teams it is actually the point where another manual process begins. Approved files still need to be downloaded, renamed, organized and uploaded into the correct project, storage location or digital asset management system. PageProof is addressing that operational gap by expanding its FinalFile(R) delivery capability to OneDrive, Canto and Bynder, adding to existing integrations with MediaValet and work management platforms including monday.com, Asana, Airtable, ClickUp, Jira and Trello. The capability automatically moves an approved asset to its configured destination once final sign-off is complete, reducing the manual handoff between creative approval and asset distribution. PageProof connects approval with asset delivery. The basic workflow is straightforward: teams configure a destination when setting up a proof, either by manually adding a destination tag or incorporating the destination into a reusable proof template. Once stakeholders complete the approval process, FinalFile(R) delivery sends the approved file to the designated platform. Depending on the integration, the asset can be routed to a specific project, folder or category. Supported destinations can also receive metadata connecting the delivered asset to its original proof and approval history. For OneDrive, PageProof says the approved file is delivered without additional metadata. The distinction is important because the system does not change how creative review itself happens. Instead, it automates what happens immediately afterward. That creates a continuous workflow from review | approval | delivery, eliminating several manual steps that can introduce versioning and routing errors. Automation targets a persistent creative operations problem. Marketing organizations frequently manage large volumes of campaign assets across multiple systems. A creative team may approve an asset in one platform, manage the associated project in another and ultimately store the final version inside a DAM. Every handoff creates another opportunity for an outdated file to be uploaded or for the correct asset to end up in the wrong destination. PageProof's FinalFile(R) approach addresses that problem by making delivery part of the approval workflow itself. The system can use the same configured trigger across proofs, creating a standardized process regardless of who completes the review. For larger organizations, that consistency can be particularly relevant when multiple teams, agencies, brands or regions are involved. Auditability becomes part of the workflow. Beyond reducing manual effort, PageProof is positioning FinalFile(R) as a governance feature. Delivery activity is recorded in the proof's audit history. Where supported by the destination platform, metadata can connect the final asset with its originating proof, unique identifier and approval history. That provides an additional layer of traceability for organizations that need to demonstrate how creative assets moved from review to production. The capability could be especially relevant to regulated industries and enterprises operating distributed marketing organizations, where asset provenance and approval records can become part of broader compliance requirements. The approach also complements the growing emphasis on controlled content operations. Rather than treating the DAM as an isolated repository, automated delivery connects the DAM with the systems where creative work is reviewed and managed. Expanding the marketing operations stack. The latest integrations broaden PageProof's role across the marketing technology workflow. Work management integrations with monday.com, Asana, Airtable, ClickUp, Jira and Trello connect approval with project execution. MediaValet, Canto and Bynder extend the workflow into DAM environments, while OneDrive provides a direct storage destination. That gives teams more options for maintaining a consistent path from approved creative to the system where the asset ultimately needs to live. The development reflects a larger trend in marketing operations: connecting specialized systems through workflow automation rather than forcing users to manually transfer information between them. For creative teams, the value is less about automating the review itself and more about eliminating the administrative work that follows approval. Market landscape. Marketing teams increasingly operate across interconnected systems for project management, content production, creative review, digital asset management and cloud storage. Platforms such as Adobe, Bynder and Canto operate across parts of the broader content and DAM ecosystem, while work management platforms such as Asana, monday.com and ClickUp manage project execution. PageProof's FinalFile(R) capability occupies a narrower but important layer between these systems: the transition from an approved creative asset to its operational destination. This type of integration can become increasingly valuable as enterprises expand their content production volume. More assets and more distribution channels mean more opportunities for inconsistent naming, outdated versions and incomplete approval records. Automating the handoff does not eliminate the need for governance, but it can make the approved workflow easier to enforce consistently. Strategic outlook. The expansion of FinalFile(R) delivery highlights an often-overlooked area of marketing automation: what happens after a decision has been made. Creative approval establishes that an asset is ready for use. The next challenge is ensuring that the correct approved version reaches the correct destination without introducing another manual checkpoint. By connecting proofing with work management, storage and DAM platforms, PageProof is turning that transition into an automated workflow. The broader implication for marketing operations teams is that workflow efficiency increasingly depends on eliminating the gaps between specialized platforms. Approval, project management, asset storage and content governance can deliver greater operational consistency when they operate as connected stages rather than isolated systems. As enterprise content volumes increase, automating these final-mile processes could become an increasingly important component of scalable creative operations. Top insights. * PageProof expands FinalFile(R) delivery to OneDrive, Canto and Bynder, extending automated asset handoffs across storage, work management and DAM environments. * Approved files can automatically move to configured destinations after sign-off, eliminating manual downloading, renaming and uploading steps. * Proof templates can establish delivery destinations before review begins, helping marketing teams standardize asset-routing workflows across projects and teams. * Audit-history records and supported metadata connections provide additional traceability between delivered assets and their original approval workflows. * The integrations connect creative proofing with systems such as monday.com, Asana, ClickUp, Jira, Trello and leading DAM platforms.

Cloudfresh
Sep 21st, 2026
Asana launches threaded comments for tasks, goals, and status updates.

Asana launches threaded comments for tasks, goals, and status updates. Asana just launched threaded comments, and it fixes a problem every Asana user has run into: replying to one specific point in a comment feed without burying it under everything else. Now you can reply directly to a comment inside a task, goal, message, or status update instead of stacking every response into one long thread. It's live for every Asana user, on web and mobile alike. What's new. Here's what changed: * Reply to a specific comment. Your response stays tied to the point it's actually addressing, not lost in a general feed. * Side conversations stay grouped. You can follow who said what and catch decisions without scrolling the entire history. * Web gets a nested view. Replies sit right under the original comment, so the exchange reads top to bottom. * Mobile gets the same structure. Replies group together there too, so switching devices doesn't mean switching context. Think about a task carrying three conversations at once: feedback on the copy, a question about the timeline, and someone waiting on approval. Before this, that all lived in one flat feed and you had to untangle which reply went where. Now you don't. How Cloudfresh helps. As an Asana Solutions Partner, Cloudfresh helps teams turn features like this into actual habits, not just something that sits there unused. Cloudfresh LLC look at how your team currently splits context between comments and task descriptions, then set up simple conventions so threaded replies stay useful instead of turning into more clutter. It's a small workflow change, and it pays off fastest when there's a plan behind it.

Brands Review Magazine
Sep 18th, 2026
Rula Health promotes Manoj Sivakumar to Chief Technology Officer.

Rula Health promotes Manoj Sivakumar to Chief Technology Officer. Rula Health, a nationwide behavioral health provider delivering accessible, high-quality care, recently announced the promotion of Manoj Sivakumar to Chief Technology Officer. In his expanded role, Sivakumar will lead Rula's technology strategy as the company continues to improve how mental healthcare is accessed, delivered and experienced. Sivakumar joined Rula earlier this year as SVP and Head of Engineering after holding senior engineering leadership roles at HubSpot, Asana, LinkedIn, and Google. In his time at Rula, he has strengthened the company's engineering organization, accelerated the pace of product development, and taken on a larger role in shaping Rula's long-term technology strategy. "Manoj has made a tremendous impact in a very short amount of time," said Josh Bruno, CEO and co-founder of Rula. "He's continued to raise the bar for how we create thoughtful solutions that improve the patient and provider experience. Throughout, he's lived our company values in how he leads, makes decisions, and works across teams. As we continue to grow, technology will play an important role in making high-quality mental healthcare easier to access and navigate, and Manoj is the right person to lead that work." As CTO, Sivakumar will oversee engineering and technology across Rula, including data, IT and business systems, with a focus on strengthening the technology that supports Rula's continued growth and developing new ways to remove friction from the mental healthcare experience. He will also guide Rula's approach to emerging technologies, including where AI can be used thoughtfully to better support care. "Since joining Rula, I've seen how much opportunity there is for technology to make mental healthcare work better for both patients and providers," said Sivakumar. "We've built a strong engineering team and made meaningful progress in a short period of time. I'm excited to keep building on that momentum and create products that make getting and delivering high quality care simpler." The promotion comes as Rula continues to invest in technology to expand access to high-quality mental healthcare nationwide, supporting a network of more than 22,000 providers and access to care for more than 200 million people across the U.S. through insurance.

Yahoo Finance
Sep 17th, 2026
Asana CEO discusses AI expansion driving 25% of new revenue in Q2

Asana CEO Dan Rogers discussed the company's AI strategy following 10% year-on-year revenue growth in Q2. AI Studio and AI teammates now represent approximately 25% of net new annual recurring revenue, up from 17% the previous quarter. Rogers explained that Asana embeds AI agents into core workflows, allowing teams to coordinate work more efficiently. Among Asana's largest customers, 25% are now using AI products, and the company recently signed its largest AI expansion deal. Asana is launching a new business model that combines traditional seat-based pricing with consumption-based pricing. The consumption element uses "requests" as a meter, charging when users ask AI agents to fulfil tasks. Rogers emphasised this approach provides customers with predictable, knowable costs tied directly to business value, unlike token or credit-based systems.

Yahoo Finance
Sep 3rd, 2026
Asana beats Q2 revenue expectations with $216.4M but stock drops 13.7%

Asana reported second-quarter revenue of $216.4 million, beating analyst estimates of $214.3 million and marking 9.9% year-on-year growth. The work management platform also exceeded expectations on adjusted earnings per share, posting $0.10 versus the $0.09 consensus estimate. Despite beating expectations, Asana's stock dropped 13.7% following the announcement. The company guided next quarter's revenue to around $218 million, roughly in line with analyst forecasts, representing 8.4% year-on-year growth. Asana's operating margin improved to negative 19% from negative 25.1% in the prior-year quarter. Free cash flow margin reached 18.5%, up from 16.7% in the previous quarter. The company now has 26,778 customers paying more than $5,000 annually. Asana slightly raised its full-year revenue guidance to $861 million at the midpoint from $859.5 million.

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